Specified: Building Materials Innovation Podcast

Mark Lipton of Tremont Paint Supply, may have fallen into the family business, but he’s just as enthusiastic about it as his great-grandfather was in 1912. With two shops located in New York City, the company offers a full range of painting products from tarps and brushes to high-quality paints. He has something for everyone, including low-end apartment house owners and managers to exactly matched paints for high-end uses. To keep things running smoothly, he has two machines to blend paints with varying degrees of accuracy. There’s also a dedicated employee who will work with customers blending and reblending until the paint is an accurate match to the customer’s sample. He doesn’t believe that buying paint online is a viable choice, so he’s not concerned with that competition. Because computer screens aren’t calibrated with retail outlets’ websites, the customer has no guarantee the online-purchased paint is the right color, and the shipping costs would be prohibitive. He also has long-term contracts with