Sheventures

Erectile dysfunction products are widely accepted, but women’s sexual health and wellness are far less so. Christine Brown is helping to reclaim the female sexual health and hygiene market with The Kind Cup, an innovative, ergonomically designed silicone menstrual cup. Brown was first introduced to the menstrual cup at their all-women undergraduate college (where they obtained a degree in critical thought) — and it changed their views on feminine products forever. This American Sign Language (ASL) teacher juggled their career and helped to run their family’s specialty fruit farming business, while casually researching product reviews about the incompatibility of some menstrual cups with women’s bodies. This eventually led to their pivot into entrepreneurship, where The Kind Cup was born. Brown shares how their own hard-of-hearing journey and non-binary identity helped shape their ideology, explains the misconceptions in label setting, and defines the limits they sought to overcome by challenging people’s noti