More Podcast Money

Let's say you have a product that is meant for people who participate in Triathalons. You could exercise in Fitness Magazines, Biking magazine, Weight Lifting Magazines, TV, but you're hoping that the tri-athlete is maybe watching or reading one of those items. While more people listen to radio than a podcast, each year radio listening is going down and podcast listening is going up. With a radio station, you can only reach as far as your signal. You might say, "But hey Dave I can get my station on the iHeart Radio App." This is true, but when you go to listen in the car you are streaming the show, chewing up your phone's data package. With a podcast, you can download the file to your phone while you're on wi-fi at home and then listen to the episode without chewing up your data. Radio and Newspaper people will ask, "But how do we know if they are listening?" To that, I want to say, "How do I know if someone saw the story on page 6? Here is a fun fact, in the Apple Podcasts app if y