Content Strategy Interviews

Natalie Dunbar Natalie Dunbar can help you build your content strategy practice, whether you're running a one-person content show, building a content department, or incorporating a content team into a design operation. Drawing on experiences from her long and eclectic content strategy career and adding the insights of several other industry veterans, Natalie's new book is a must-read for anyone building or managing a content strategy program. We talked about: the origins of her new book From Solo to Scaled: Building a Sustainable Content Strategy Practice the differences between building a team, a department, or a practice her early content strategy work in agencies, where she quickly grew teams for a variety of clients how she learned many of her content strategy skills before she was called a "content strategist" her realization after working with a variety of types of clients in her agency work that she needed a structure for her content strategy work, and her subsequent development of the pr