Content Strategy Interviews

Teodora Petkova Modern communication on the web is best when it's semantic and meaningful, networked and conversational. Creating web conversations starts with collaborative internal communication and then invites the marketplace to join in. Teodora Petkova is a semantic web explorer with a PhD in digital marketing and communication. She loves to share her fascination with the evolution of web content and her expertise in cultivating marketing conversations. We talked about: her identity as a semantic web explorer how our abilities as "intertextual animals" help us find meaning amidst the noise of modern media her discovery of "dialogic communication" and how it applies to content marketing the stakeholder's theory of communication the importance of internal communication the role of internal communication in dialogic communication strategy, and the importance of documenting common understandings why she doesn't like to talk about content marketing her definition of content: digital objec