Women In Leadership

Here’s another shout-out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.   Because limiting yourself to just ONE THING seems totally foreign to you. And, life is too short to just focus on ONE THING. You’ve got diverse interests, you love learning, and having to choose just ONE THING gives you heart palpitations. I get it!  Guess what?! You DON'T have to limit yourself to just ONE THING. However, you DO have to change the way you speak about what you do. Think of the ONE outcome you can help your client achieve through leveraging your unique blend of knowledge and experience you have to offer. Then create an outcome-focused statement you know your ideal client will notice. ☂️ I call that: Your Umbrella Statement.  Here’s an example:  When I worked in the career industry my statement was: Get Noticed, Hired & Paid What You’re Worth. It's what my clients needed help with. I offered resume development, interview coaching, job search coaching etc, which sat under that sta