New Books In Gender Studies

Tracey Deutsch, "Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century" (UNC Press, 2010)

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Synopsis

The title of the book that we are introducing today is Building a Housewife's Paradise Gender, Politics, and American Grocery Stores in the Twentieth Century. This is not a new book, it was published in 2010, but one that deserves to be highlighted especially within the most recent debates on gender and business. Building a Housewife's Paradise studies the emergence of supermarkets in the urban United States by focusing on the case of Chicago. The book argues that this history, the birth, and growth of large and standardized grocery stores is undetachable from the social, cultural, and economic identities and gendered contexts of food and household provision and systems. Her analysis goes back to the beginning of the twentieth century through World War II.  Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demon