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Reaction videos on YouTube are driving views and repeat views of shows, and fueling a new wave of content creators. Today, I talk about this phenomenon and why this is a missed opportunity for streaming platforms. More at www.bemovingforward.com. Books and podcasts available at linktr.ee/johnlim Get "I Am a Professional Metalhead" Audiobook free with Audible trial (affiliate link) Audiobook on Apple Audiobooks Paperback or Kindle (affiliate link) Follow us on Facebook, Twitter, LinkedIn (@Bemovingforward). linktr.ee/johnlim