Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

In the discussions we’ve had on this podcast, and in the work I do with agencies, the theme of walking in a clients’ shoes has been a recurring one. From rethinking our messaging to talk to client needs rather than services, to our approach to prospecting and the way we build advocacy with our clients.  […] The post EP53: Know your client context | Jennifer Crowley | Kin + Carta appeared first on Gunpowder Consulting.