Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

Back in April this year, Claire Beale wrote this brilliant Campaign article about the client/agency dynamic. It was a rallying cry for cultivating deeper working relationships built on partnership, trust and mutual support and a move away from the procurer/supplier mind set we know all too well. I’ve reflected on this theme often over the intervening months. […] The post EP45: Client satisfaction | Alisha Lyndon | Momentum appeared first on Gunpowder Consulting.