Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

There aren’t enough podcasting hours to do justice to the agency positioning and proposition debate. We’ve explored this before in episode 13 with David C. Baker and then again in episode 36 with master of the agency messaging, Roland Gurney.  But with entire industry sectors in crisis and an uncertain economy ahead it has never […] The post EP41: Positioning v proposition | Robin Bonn | Co:definery appeared first on Gunpowder Consulting.