Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

Over the past six weeks I’ve been speaking to lots of agency leaders. Those one-on-one conversations have highlighted to me, just how many variables there are determining how agencies are able to weather this extraordinary storm.  Aside from agency size and structure, services, client sector focus, and the deeply personal experiences of managing pipeline, clients […] The post EP39: Maximising cash | Michelle Cook appeared first on Gunpowder Consulting.