Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

For marketers, brand positioning, proposition, messaging and tone of voice are no less fundamental than a visual identity. However, as we’ve discussed here before, for agencies –  largely SMEs and often without dedicated marketing resource – finding the time to achieve clarity here, let alone implement change, is a challenge.  Back in episode 6 we talked […] The post EP36: Agency messaging | Roland Gurney | Treacle appeared first on Gunpowder Consulting.