Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

Almost every agency owner I meet will, sooner or later, ask the question “how does this compare with other agencies?” They could be talking about any number of measures; marketing investment, pitch conversion rate, client retention, or new business resourcing to name just a few. And I understand why this question is important. Running an […] The post EP32: Benchmarking performance | Peter Czapp | The Wow Company appeared first on Gunpowder Consulting.