Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

EP14: Intellectual assets | Erica Wolfe-Murray | Lola Media

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Synopsis

Let’s be honest. These are uncertain times. Even those agency owners who are highly proficient in keeping the new business pipeline bubbling, will probably have had a heart-stopping moment or two over the last 18 months. An unexpected decision by a client, the surprising cancellation of a new project after the green light has already […] The post EP14: Intellectual assets | Erica Wolfe-Murray | Lola Media appeared first on Gunpowder Consulting.