Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

Losing a pitch is just bad news all round. It costs an agency big; in time, money, resource, morale and confidence. So as new business performance improvement goes, there is surely no better place to make tangible impact than in the pitch itself. The good news is that the opportunities for making marginal gains in […] The post EP10: The pitch | Tony Spong | AAR appeared first on Gunpowder Consulting.