Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

For many years now I’ve had the opportunity to observe new business performance in a wide variety of agencies and regardless of size, or discipline of agency, the challenges are remarkably similar. There are familiar patterns of success, ebbs and flows of revenue, euphoric wins and debilitating disappointments. And I’ve become fascinated with those patterns, […] The post Introducing Small Spark Theory® appeared first on Gunpowder Consulting.