Knowledge@wharton
Has the Sharing Economy Disrupted Marketing? Not Quite…
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:11:31
- More information
Informações:
Synopsis
A new paper by Wharton’s Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy. See acast.com/privacy for privacy and opt-out information.