Knowledge@wharton
Five Marketing Lessons from the Payless Shoe Prank
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:24:12
- More information
Informações:
Synopsis
An elaborate advertising ruse by discount retailer Payless ShoeSource is raising eyebrows and important questions about the ability of marketers to manipulate consumer behavior. See acast.com/privacy for privacy and opt-out information.
