Content Strategy Interviews

As content strategists and designers we do our best to create experiences that inform and empower our users. David Dylan Thomas Dayana Kibilds Unfortunately, we sometimes fall short of perfect, human-centered, user-focused design practice. Two of our most common failings occur when we bombard our users with excessive cognitive load and impose on them unnecessary emotional labor. David Dylan Thomas and Dayana Kibilds are having an ongoing dialog about these important topics and let me eavesdrop on their conversation. We talked about: how emotional labor and cognitive load can put up a brick wall between you and your users how Day's personal story about her college admissions experience informs her current work the implications of higher ed institutions being slow to adopt content strategy practices the disconnect between the language on admissions webpages and student reading ability and how simply paying more attention to language could help the dynamics behind emotional labor and how we