Content Strategy Interviews

Jesse James Garrett In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That's when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches and sketching them on whiteboards for his co-workers, Jesse collected his discoveries into a manuscript that would become the first textbook for the new field of UX design. We talked about: his content origins as a journalist and web writer and how that led to the narrative focus of his design work the origins of Adaptive Path, the UX consultancy he co-founded in 2001 and sold to Capital One in 2014 how his book, The Elements of User Experience, began as a whiteboard drawing that he used in team meetings the origins of his five-planes model as a way "to disentangle all of the different kinds of problems that you have to solve and questi