Go For Launch Rocket Fuel For Entrepreneurs

One of the sweetest sounds in the world is a ringing cash register. And one of the best ways to hear it more often is to improve your word-of-mouth and personal referrals. My guest in this episode of the Go For Launch podcast is Raúl Galera. He’s the Chief Advocate at ReferralCandy, an app that ecommerce brands use to set up and run customer referral programs. Founded more than 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team. Referral marketing is a blend of organic content, community marketing and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands. Referral marketing blends perfectly with brands that have a clear customer-centric approach, making it affordable for companies of any size to attract new customers while retaining existing ones. Raúl has been leading ReferralCandy’s partnership efforts for the past five years, working alongside m