Content Strategy Interviews

Jeff Coyle Artificial intelligence is driving a wave of change in content strategy practice. AI is here now and will soon touch virtually every aspect of content work, from ideation and creation to management and analytics. Jeff Coyle can help you understand and navigate how these new AI-driven practices will affect your content career. We talked about: his work at Marketmuse, a content intelligence platform some highlights of the recent Marketing Artificial Intelligence Institute, where he spoke about language and content effectiveness the prevalence of AI in the work he does what you need to understand about AI as a content practitioner how AI tools can help identify content opportunities that you might not have seen before and make better decisions some of the specific benefits of AI for content: automated inventories, better search, evaluating content quality, identifying plagiarism, governance, etc. new job opportunities that AI will create the importance of staying focused on qualit