Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

The theme for this series has always been to explore how we can use a marginal gains thinking to improve agency new business and marketing performance. That said, I’m conscious that in some episodes, when we do a deep dive into a particular element of new business and marketing mix, our reference to marginal gains […] The post EP68: Marginal gains in practice | Joe Perkins | Chaptr appeared first on Gunpowder Consulting.