The Learning Leader Show With Ryan Hawk

491: Matthew Dixon - Overcoming Indecision, Managing Risk, & Taking Control Of The Conversation (The Challenger Sale)

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Synopsis

Text Hawk to 66866 to become part of "Mindful Monday." Receive a carefully curated email from me each Monday morning to help you start your week off right...  Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12  https://twitter.com/RyanHawk12 Notes: Matthew Dixon's first book, The Challenger Sale: Taking Control of the Customer Conversation, was a #1 Amazon as well as Wall Street Journal best seller. He is also the co-author of the customer experience bestseller The Effortless Experience: Conquering the New Battleground for Customer Loyalty and the sequel to the Challenger Sale, The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results. His new book is called The Jolt Effect.  The paradox of choice is real – People don’t want more options. They want someone who can confidently advise them on what to do. A challenger ultimately teaches someone something new and adds value to their life. A challenger is not afraid to take control of the conversation and has the confi