Cool Things Entrepreneurs Do

This episode is co-produced with the Austin Technology Council. ATC is a 30 year old association focused on promoting and facilitating growth of technology companies in Central Texas. Over the past three decades the business ecosystem in Austin has changed, and ATC is actively changing, too. Learn more at https://AustinTechnologyCouncil.org. Connecting with your constituents (internally and externally) and understanding your message is important for companies of all sizes. Technology companies need to pay attention to their messaging, think about communication with employees (do not let them learn about your company events in the media), and to position their brands for long term success.   This episode is an important conversation with Kathleen Lucente from Red Fan Communications. She is a C-Suite Whisperer to high tech B to B companies, and has a team of experts that kicks butt in assisting clients with their internal and external messaging, investor relations, and crisis communications.   She also share