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Michael Lagoni -Why The Data Scientists Will Run Marketing And Retailers Like Hedge Funds

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Synopsis

Is the idea that big retail is dead by 2030 a commonly held belief or will retail have evolved so significantly that it will get over get over the hump of e-commerce, near infinite choices for consumers, and the desire to get everything within fifteen to thirty minutes from when it was ordered. This is the new world of commerce by 2030 for every one of us, according to our guest Michael Lagoni, the CEO of Slackline. How companies react to this in the next few years will define if they are around in 2030 to take advantage of this world.Lagoni’s view is that the data scientist will make over 80% of all product marketing decisions by 2030 as if they were hedge fund managers on Wall Street; the building never realized niche market opportunities in near real-time. This is a radically different world of choice as consumers transact nearly everything on the phone and one where brands and product managers have to focus on cultivating a direct relationship far more than they do now.