Content Strategy Interviews

Greg Dunlap Greg Dunlap is on a mission to help people create better content for the web. As Director of Strategy for Lullabot - a well-known consultancy that is best known for its work with the Drupal content management system - Greg helps clients develop good websites. As the author of a forthcoming book on web content authoring, Greg is taking his next step toward helping people create better content for the modern web. https://ellessmedia.com/csi/greg-dunlap/ We talked about: his work as the Director of Strategy at Lullabot their approach to content consulting at Lullabot trust, the most important quality in consulting practice the importance of being straightforward in your conversations with clients the three elements in the consultant's "iron triangle" - "good, fast, cheap" and the give-and-take process for picking the right two (because you can never have all three) how the process for helping clients pick the right elements in their decision-making process the importance of focusi