Content Strategy Interviews

Yael Ben-David UX writers and other design professionals are famously, and correctly, user-centered. Yael Ben-David thinks that UX writers can sometimes benefit from slight course corrections to better account for the business side of our work. Her new book, "The Business of UX Writing," makes the argument for this kind of approach, and shows you how to craft more business-aware UX writing programs. We talked about: the origin story behind her new book, "The Business of UX Writing" the lack of clear pathways into the UX writing field how her background in neurobiology helped make her equally interested in quantitative and qualitative measurements the need for UX writers to course-correct on how we balance user concerns and business goals examples of how to balance user needs and business goals how to think about and measure the ROI (return on investment) of UX writing her KAPOW framework for measuring content ROI the importance of listening in stakeholder interactions and in speaking thei