Smart Agency Masterclass With Jason Swenk: Podcast For Digital Marketing Agencies

Does your agency align with a purpose or cause? Are you hiring diversly to bring in different viewpoints? Today’s guest has a lot of experience working with non-profits, which is how she's become an expert on purpose-driven marketing and recruiting, as well as avoiding natural bias in business. She shares some of the ways she implemented purposeful branding and diverse hiring in her agency to bring positive changes and grow her agency. Lyn Wineman is a marketing veteran with over 30 years of experience with award-winning work. Her agency Kid Glov has been recognized as one of the best places to work in Lincoln, Nebraska. They are a marketing, branding, and advertising boutique agency with about 25 employees that helps clients create exceptional brand experiences. Their name goes back to taking great care of their clients, their brands, and the people within their culture. In this interview, we'll discuss: Where to start and how to execute a rebrand. Removing bias and diversifying your team. Taking on clients