The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Do you want more customers or students? You’re probably overlooking how to get them...Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom.I am talking about the most overlooked way to get more customers or more students! When most of us want this, we usually think about setting up another funnel or planning another launch, but those can be very time-intensive things to do.Tune in to this quick tip episode to hear more about what you really should be doing which is creating the best course or coaching program on your topic. It’s as simple as that, and I am explaining it all!If you want to have a bigger impact in your business but you're not exactly sure how to achieve that without working harder and longer, apply to my 12-month rickmulready.com/accelerator! It will allow you to take the guesswork out of optimizing and accelerating the growth of your online business!Also, if you h

Do you know what a Tiny Offer is? Do you use them in your business?Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked!Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs.Allie’s mission is to help entrepreneurs to show up authentically, owning their expertise and not shrinking down from their big dreams. Her focus on inner-work, confidence, consistency, captivation and clarity has set her work apart from other marketers and strategists, who focus on tactics and algorithms over the relationships.Allie spent 4 years working for corporate web development and Internet marketing agencies before launching her business.

Do you know how to find and use your leverage point? It’s all in your data, my friend!In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point.Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase the revenue of their launches.I am covering things like positioning an offer correctly, the benefit of creating bonuses, why everyone needs to establish a baseline and more.This topic is within the optimized sales and marketing pillar of your business which is one of the three pillars that I teach in my Optimized CEO Method. In order to make an impact, increase your freedom and create revenue, you need to make sure all three pillars are solid.Tune in to learn more about this!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo&a

Are you confident in your PR strategy? Do you know how to pitch your business well?Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business.Gloria is a diplomat-turned-PR coach helping small businesses 10x their visibility and influence without ads or agencies. From cold calling hundreds of newsrooms and hacking her own PR without any agency experience or industry contacts, Gloria developed the world's first PR pitching framework that's helped founders gain over 1 billion organic views across top-tier outlets in nearly every industry.On Today’s Show You’ll Learn: Why getting eyes on your product is not enoughWhy PR isn’t out of reach for solopreneursWhat your PR pitch needs to haveThe most important part of your pitchExamples of good pitchesWho public relations won’t work forHow to delegate the PR processGloria’s 3-step process has proven to be incredibly effective, and she breaks it down to be easy for everyone to understand and use.If you wan

How are you making sure that your students are finishing your course or program?The percentage of students that actually finish the courses that they buy is only about 10-15%.I don’t feel like this is talked about nearly enough!In this quick tip episode, I am talking through 5 ways to get your students to consume your content, complete your course and get results.I am going over the importance of getting feedback from your students, why you should be onboarding your students, setting expectations and more.If you have noticed that you have a high percentage of people that are not completing your courses, there are some really valuable tips in this episode for you, so listen in!IRick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about

How confident are you when it comes to building your team and leading them well?I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well.Tianna Tye is the founder of The Leaders’ Circle and the premier Team Dynamics Consultant for entrepreneurs committed to building high-performing teams so they can scale their business and reclaim their zone of genius. As a trained Industrial-Organizational Psychologist, Tianna’s expertise in hiring & onboarding, team dynamics, and transformational leadership make her a CEO’s secret weapon for managing all things on the “people” side of the business. When she’s not creating content via her podcast TyePod or facilitating curated team retreats, you can find her cuddling her two dogs and her firefighter husband with a nice glass of Cabernet.On Today’s Show You’ll Learn: What to do if you think you can’t afford to hireThe difference between contractors and employeesHow to ethically hire and leverage internsThe

Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?There is so much confusion around this, so the best thing you can do is listen in to educate yourself.In this quick tip episode, I am breaking all of these changes down and letting you know what you need to do if you have not prepared your Facebook ads account for this.I am going over how to choose and rank your conversion events, why prioritizing your events correctly is so important, what I recommend and more.If you need to know what you need to do in order to prepare for this new rollout, I’ve got you covered. Tune in!Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial fre

Does your website represent who you are and your business well? It should!I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that.She is breaking down the principles and the lessons that we used in creating my site so that you can do the same thing along with explaining the 5 great things that every website needs.Elizabeth McCravy is a Nashville-based website designer and business strategist. She creates personality-packed, engaging website templates for online business owners. Her goal is to make beautiful and strategic websites that turn viewers into raving clients. She is also the host of the Breakthrough Brand Podcast where she teaches entrepreneurs how to stand out online through tactical, honest business advice. Elizabeth is a Showit Design Partner, she is the current "Showiteer of the Year," and has been recognized as a Top Designer by Showit.On Today’s Show You’ll Learn: What a moc

Do you change things in your funnel without looking at your data first?I see this happening all the time!A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist.In this quick tip episode, I am encouraging you to lean on your data to determine what you should be optimizing in your funnel. From identifying what your data is telling you to the importance of creating benchmarks, you can better understand what needs your attention. If you want to learn more about how to solve the right problems in your funnel, this is the episode for you.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on InstagramSubscribe to Kwadwo's YouTube channel to learn with him as he learns about personal finance, financial freedom, foreign languages and enjoying life!Full show notes are available atw

Are you apprehensive about bringing on team members to help you in your business?I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, she loves her team members and how they help drive additional success in her business.Stephanie got to the point where her business was running her instead of the other way around, and this is when she made the decision to finally hire some team members. She is sharing some of the mindset shifts she has had when it comes to hiring and how this has helped her evolve as the CEO of her business.Stephanie is a dual-certified special education teacher, Master IEP Coach®, children's book author, and teacher mentor. She has a passion for creating engaging, adapted resources for students with special needs. She also provides professional development for teachers at colleges, conferences, and school districts.Stephanie is also a huge mental health advocate, sharing h

Are you under the impressions that working harder and longer is the only road to achieving your goals?My friend, that is simply not true.In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you work in your business. I am also giving you some tangible tips and tactics that you can start incorporating.So many people are stuck thinking that they have to work more hours at the expense of everything else in their life in order to achieve their goals. I was one of those people until I realized that we are not meant to build our life around our business. We are meant to build our business around our life.If you want to see success in your business without burning yourself out, this is the episode for you.Rick Mulready's Links:Visit Rick's websiteDM Rick on InstagramFull episodes of The Art of Online Business Podcast on YouTubeKwadwo  [QUĀY.jo]  Sampany-Kessie's Links:Visit Kwadwo's website for Facebook Ads helpSay hi to Kwadwo on Instagra

Do you know that there is no secret to financial freedom and fulfillment?That’s right, my friend, but there is a roadmap.I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to find financial freedom and fulfillment.There are so many great takeaways in this episode, and I can’t think of a better guest to be talking to about this.John Lee Dumas is the founder and host of the award-winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is available for pre-order now with 5 amazing bonuses at UncommonSuccessBook.comOn Today’s Show You’ll Learn: Breaking down what it means to have a roadmap to fulfillmentWhy being one inch wide and a mile deep is the key to successWhy it’s

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. What does leadership mean to you?As your business grows, you can’t do everything yourself, so you are required to transition from entrepreneur to CEO. It can be such a challenge to take on that leadership role well, so I am sharing some tips that have been effective for me.In this quick tip episode, I am talking to you about three tips for becoming a better leader. Along with those, I am covering some mistakes I made early on, an assessment I love to use to get to know my team and more.Many entrepreneurs start their business without thinking about what type of leader they will be once it grows. I want you to learn from my mistakes and write down some of the advice I am giving in this episode for the betterment of you, your team and your business!Whether you have one person on your team or many, this episode

Do you want to know how to start making hires for your business?I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than some full-time team members I’ve had in the past. Today Erika is going to give you a counterintuitive approach to hiring your support staff. She’s walking us through the order in which you should hire support staff, what it costs to hire people in roles like OBM or VA, what to include in your job posting and all kinds of other important things to know. Erika is a systems slayer, chaos coordinator, Trello evangelist and pretty dang good at whipping the back end of businesses into shape. She’s an OBM, integrator, and project manager who works with 6 and 7-figure creative business owners to get her Type A brain wrangling all their amazing visionary ideas into actionable outcomes. On Today’s Show You’ll Learn: The difference between support staff roles like OMB, VA,

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Are you trying to figure out how to stand out in a crowded niche?If you’ve been listening to the show recently, we’ve been talking about this a lot. Let me tell you what grade school taught me about it. Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me. When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience. In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business. It’s going to be a good one. Don’t miss it!If thi

Have you changed your messaging since starting your business? I bet you have!In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot.We are talking a lot about how your messaging will evolve as your business grows and what you can do to figure out the right messaging for your ideal customer avatar.Your messaging and your content will allow you to attract your perfect customers and repel the people who don't align with you, so it is important that you feel prepared to tackle it.On Today’s Show You’ll Learn: How and where I started to shift my messaging into a more holistic approachWhy I was okay with a slight drop in following and listenership in the processThe importance of redefining your ideal customer avatar as you shift your messagingAllowing a certain word or phrase to drive your businessWhy you need to get clear on your valuesHow your experience will shape your messaging and business pillarsWhat it looks like to flesh out

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Is your ideal customer avatar really working for you?If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.In this episode, I want to share with you why what you've learned over the years from the “gurus” about defining your ideal customer avatar is actually keeping you from growing your list and making more sales.That’s right, I said it. If you want to find out how to fix your ICA, be sure to tune in! If you want to learn how to create engaging content with unique messaging that creates demand for your product, builds profitable connections with your audiences, and forces you to stand out within a crowded niche, you’re go

Are you ready to learn some mind-blowing strategies for creating effective messaging?If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!In Part II, we are going to keep moving through the discussion about messaging. Specifically, we are talking all about how to sell more without even selling. Brandon Lucero is the founder of the Video 4x effect methodology which fixes and elevates content inside of online brands and companies. He is responsible for millions of views and products sold online by focusing content and messaging on changing beliefs, shifting perspective, and the psychology of engagement, selling, and behavior.On Today’s Show You’ll Learn: The importance of having a congruent brand and voice The role of communication in sales How to get to know the problems that your customers are experiencingThe importance of understanding how the subconscious worksThe significance of how you sa

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO. As a reminder, the three pillars are optimized mindset, optimized sales and marketing and optimized systems and processes.We’re focusing on the optimized sales and marketing pillar by talking about how to test Facebook and Instagram ads on the cheap. I am going to tell you how to leverage some of the concepts we have been covering in the last few episodes to inexpensively test your Facebook and Instagram ads.I’d love to hear your feedback if you’ve tried the strategies we talk about in this episode, so send me a DM over on Instagram!If you want to learn how to create engaging content with unique messaging that creates demand for your product,

A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise?That’s exactly what we're going to be talking about today. This episode is all about how to create messaging that allows you to stand out and be heard in a crowded niche.Joining me today to share his expertise is my very good friend and messaging mentor, Brandon Lucero.This is just Part I of this discussion, so don’t miss Part II next week!On Today’s Show You’ll Learn: Why your messaging is keeping you stuckHow to get in alignment with your messaging How to go from an unheard entrepreneur to a new generation entrepreneurWhy you should create identities within your brand What the struggling avatar and future paced hero might look like in your businessThe difference between knowledge and knowing How to ruffle feathers in the right wayThe importance of having a unique methodology In Part II, we’re going to be talking about communication styles - specif