The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Polly Lavarello’s evergreen scaling strategies turn audaciously ambitious and highly-skilled business owners into Cushy CEOs. Polly shares her journey and shows how small, consistent efforts can lead to big results. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpGet the book "The Courage To Be Disliked" here‍‍ ‍‍ ‍‍We talk about evergreen funnels and how they bring in launch-size revenue without constant launching. Polly also explains how to turn a group program into a sales system that works every day. Polly focuses on repeatable and flexible methods that create steady growth. Learn how she attracts dream clients and builds a reliable monthly income. ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "How to Create Launch-Size Revenue Without Launching featuring Polly Lavarello" (releases March 5th) ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your suppor

Remember: Low-cost leads don’t always convert. If you're only focused on getting the lowest cost per lead, you might end up attracting people who have no real interest or can't afford your offer.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Today, I share how to get the best leads without spending too much on Facebook and Instagram ads—and why it's not just about finding cheap leads but finding ones that really pay off. Learn how to target your ads better and make messages that really speak to the people you want to reach, making sure your ad money is used wisely.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Rob Marsh is back to talk about "bro" marketing—why some people don’t like it and why not all of it is bad for your business.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Let's clear up the myths around these marketing strategies and highlight the benefits of tactics that many see as too flashy or insincere. Rob shares what he learns from years of writing ads for different businesses and how you can use strong marketing in an honest way that helps your customers.  ‍‍‍‍Watch the previous episode on YouTube, "Building THE Leading Copywriting Community featuring Rob Marsh of The Copywriter Club" ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelRob Marsh's Links

Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transitions in his business, including evolving from a partnership and how it impacts the services offered. Learn how authenticity and unique elements, like his signature Chuck Taylors, make him stand out in the crowded world of copywriting.  ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Why not all "bro" marketing tactics are bad and what that means for your business, featuring Rob Marsh" (releases Feb 26th) ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍

Out with the old, in with the new!  I'm phasing out my old courses and rolling out new ones that better fit what course creators and coaches truly need today. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I share why I made the switch, the lessons I've learned, and how the new courses focus on actionable, simpler strategies that get real results.If you've been thinking about updating your own courses too, this might just spark some ideas! ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

We're back with Dielle Charon, a certified life coach and sales expert who transitioned from a 9-5 job to coaching and empowering women of color to achieve seven-figure incomes. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Dielle introduces her Power 75 Framework, which goes beyond the usual sales methods to create more genuine client interactions. Her framework focuses on building real connections and trust, transforming how sales are done.She also talks about the challenges and lessons learned from growing her agency, like hiring the right people and running test projects that mimic real-life pressures, ensuring her team consistently delivers top-notch quality.‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode on YouTube 'Making Seven figures teaching sales to women of color featuring Dielle Charon'‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest

Dielle Charon, MSW, is a certified life coach and 7-figure sales expert for WOC coaches. Dielle shares her journey from social work to empowering women of color through her sales programs, Five Figure Freedom and Six Figure Liberation. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Dielle discusses sales strategies that can transform your business and the importance of personal development in pushing past your limits.Learn how Dielle's programs guide women toward financial independence and success in coaching! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the next episode on YouTube 'The Road to 100% Sales Call Conversions: What Most Miss at 60% featuring Dielle Charon' (releases Feb 19th)‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1

Hey there, Course Creators! Today, I share how to create impactful Instagram ads for 2025, focusing on two methods to launch an ad using existing high-performing Instagram posts or new video content.  ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch this episode on YouTube!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I walk you through setting up your ad in Meta Ad Manager, selecting the right targeting options, and ensuring your ad is optimized for Instagram placements only. If you're focusing on generating leads through Instagram, this will streamline your process and improve your ad performance!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Krissy and Claire are back to share expert tips on making websites that work really well. They focus on the importance of strategy over design, explaining that your site should focus on what customers need rather than just looking attractive. Learn about common pitfalls like focusing too much on personal achievements, which might not appeal to the audience.They further explain the crucial balance between design and copy, emphasizing that while eye-catching visuals are important, it's the clear and compelling message that truly drives sales. Krissy and Claire also introduce their new service, "One Page Website in a Day," designed to help businesses quickly establish a compelling online presence affordably.This episode is for anyone looking to improve their website and work well with partners, making it crucial for those aiming to enhance their online engagement and conversion rates! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Create or improve your website today: Get access to Krissy & Claire's "One Page Websit

Krissy, an author and business strategist, and Claire, a brand and website designer, are the sister duo behind the success of KNC Creative. They started their journey with a small project and now help other business owners create websites that look good and work well. Today, they share how they combine their skills to make websites that are not only beautiful but also help businesses grow by attracting more customers. Krissy and Claire also explain how they work together as sisters and how their different skills assist them in making decisions that benefit their business and help their clients the most. Learn many valuable tips for anyone who wants to improve their website and learn how to collaborate effectively with others, even if it’s with your sister! ‍‍ ‍‍ ‍‍‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $1! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the next episode on YouTube ' Website Design Strategies That Convert Visitors Into Customers With Krissy Chin & Claire VanBem

Let’s talk about some great tips I’ve picked up from my chat with a Sales Copywriter while working on my sales page. Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Justin Schenck is back to share powerful insights on growing your podcast by focusing on building a strong brand, instead of just marketing. He discusses the influence of personal interests in creating engaging content and the important role of persistence in podcast success. Justin shares his journey from reaching out to big names to cultivating valuable connections, emphasizing the importance of offering value to both listeners and guests. He encourages podcasters to overcome the fear of starting, take action, and focus on making impactful connections through their podcasting journey.  ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode on YouTube 'Behind the Scenes with a Top Rated Podcast Host & Speaker Featuring Justin Schenck ' ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on Inst

Justin Schenck is an entrepreneur, speaker and the host of the top rated podcast the Growth Now Movement. Justin opens up about transforming his podcast into a diverse business empire, touching on how he leveraged brand deals and live events to fuel his growth.We explore the importance of adapting and pivoting strategies to maintain business resilience, offering you actionable insights on how to manage setbacks and capitalize on new opportunities. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the next episode on YouTube 'Getting less than 100 downloads per episode  DO THIS  Featuring Justin Schenck' (releases February 5th) ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube ChannelJustin's Links:Connect with Justin on InstagramSign up to his Gr

Just like wearing extra layers for cold weather, it's smart to keep several ad strategies ready for use. Today, I talk about the importance of adapting to challenges in ad management with practical examples from my own experiences. You'll learn how to adjust your strategies using my Olympic Gold Medal Testing Framework to decrease lead costs effectively. I also share methods to refine your advertising approach, helping you achieve better results and utilize your budget efficiently.  ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Brittni Schroeder joins us again to talk about scaling businesses through effective automation and funnel strategies. She shares how her experiences in various businesses have shaped her marketing techniques and business coaching methods. We highlight the power of email marketing as a tool for business growth, emphasizing the importance of growing and nurturing an email list. Brittni explains different funnel types and the necessity of adapting strategies based on audience behavior and digital trends. We also discuss the significance of personal connections and consistent engagement in converting leads into sales. This approach not only simplifies marketing complexities but also encourages entrepreneurs to maintain persistence and adaptability in their strategies.  ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode on YouTube '6-Figures as a Business Coach & Marketing Strategist Featuring Brittni Schroeder'‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the sho

Brittni Schroeder is a business coach and marketing strategist who guides coaches to automate their businesses, establish systems, develop effective funnels, and increase their earnings to six figures and more.She shares her knowledge on how to make business operations automatic and create funnels that really work. She focuses on building systems that save time and keep you from feeling too tired, explaining the smart steps that help her clients succeed.She tells us her personal stories about changing careers and how she applies her photography skills in her current role to capture emotions and visually teach marketing strategies. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the next episode on YouTube 'A Candid Chat About Email Marketing Strategy with Brittni Schroeder' (releases January 29th)‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwad

Let's talk about how you can make your ads work better without having to rewrite everything. Sometimes, all you need is to change the first few lines of your ad to make a big difference. These lines are super important because they tell your audience what problem you can solve for them.I also share how I use AI tools to help me figure out the best changes to make to my ads. AI helps me see things I might miss and suggests small changes that can make your ads more friendly and inviting to your audience.Learn how to find out which parts of your ad are working best with my Olympic Gold Testing Framework! ‍‍‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $17 mini-course–NOW only $1.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Justin Moore, founder of Creator Wizard, shares how you can secure brand sponsorships effectively in his new book, "Sponsor Magnet." Aiming to set up 1 million paid partnerships by 2032, Justin outlines inventive strategies for creators to unlock revenue opportunities.Learn how to approach brands even with a smaller audience. Justin busts common myths and shows the importance of proactive outreach. His tips will help you align your pitch with a brand’s marketing goals, making your collaboration pitch stand out.Understand the brand's vetting process and boost your digital presence to meet their expectations. Justin’s "surprising transformative promise" and several practical scripts provide a solid foundation for negotiating deals and turning proposals into successful sponsorships. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the previous episode on YouTube 'Making 6-Figures Teaching Creators How to Get Sponsorships Featuring Justin Moore' ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Revie

Justin Moore, sponsorship coach and founder of Creator Wizard, shares his journey from a corporate job to pioneering in the brand partnership space. He details how a simple request to collaborate on YouTube with his wife led to unexpected financial success and a shift towards helping creators secure sponsorships.Justin discusses the evolution of buyer behavior post-pandemic and offers insights into creating effective partnerships that resonate with empowered buyers. His strategies focus on accelerating trust-building and authority to convert audiences faster.Learn from Justin’s transition into a niche influencer agency and gain practical advice on negotiating better deals and enhancing your platform’s profitability! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Watch the next episode on YouTube 'Secure Paid Partnerships and Grow Your Revenue with Justin Moore' (releases January 22nd) ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! ‍‍ ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo]

It's 2025! Let's talk about the signs that Meta ads could work well for your business. It's key not to start ads too soon or wait too long when your business is ready to grow.   ‍‍ ‍‍‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $17 mini-course–NOW only $1.‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel