The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Kinsey Soderberg shares how leveraging AI has transformed the way she manages her dual business ventures and helps maintain a healthy balance by automating routine tasks. She's the owner of Authentic AI and focuses on helping entrepreneurs use AI effectively without losing their authenticity.  We explore the benefits of integrating AI into everyday business operations to enhance productivity without compromising personal values.Watch the episode ‘Training Your AI Assistant to Think and Sound Like You With Kinsey Soderberg’ (releases October 16th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Kinsey’s Links:DM Kinsey on InstagramFollow Authentic AI on InstagramGet the Reels Prompt Playbook for ChatGPT Get the Authentic AI Tech ToolkitUnlock the Brand Blueprint for ChatGPT! Use code AOBPODCAST

We're getting into the basics of Facebook audience targeting. My wife, Jamie, joins me to explain the difference between warm and cold audiences and shows how to choose and target each effectively in Meta Ad Manager. Whether you're adjusting your ad strategy or setting up your first campaign, you'll learn how to handle the tricky parts of audience selection to improve your Facebook ads. Get ready to simplify the targeting process and boost your ad results.Watch this episode on our YouTube channel. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Holly Haynes is back to talk about income stacking and how it can transform your business. Holly, who has built a seven-figure business while consulting for Fortune 500 companies, shares her insights on creating diverse revenue streams. We explore the benefits of having multiple products and services that cater to different customer needs and levels, ensuring a steady flow of income while serving a broader audience.Watch the previous episode ‘Building a 7 Figure Business During the Pandemic While Raising Twins, Featuring Holly Haynes’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Holly’s Links:DM Holly on InstagramSign up for Holly’s free 5-day challenge to build and scale your purpose-driven business!Use Holly Hayne’s Income Stacking Framework to Increase Your Revenue

Holly Haynes joins me to discuss how she successfully built her seven-figure business while balancing life with twin daughters and going through the challenges of the pandemic. With an extensive background in business consulting and a knack for creating scalable systems, Holly now focuses on helping female entrepreneurs grow their businesses efficiently.Watch the episode ‘How Income Stacking Can Add A Zero or Two to Your Annual Revenue With Holly Haynes’ (releases October 9th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Holly’s Links:DM Holly on InstagramSign up for Holly’s free 5-day challenge to build and scale your purpose-driven business!

My wife, Jamie, joins me as my new co-host. Over the past year, she has immersed herself in the world of Facebook ads, managing a couple of client accounts and applying strategies that deliver great results. We're leveraging my years of experience with her fresh perspectives to create a dynamic that’s really beneficial for our clients. Today, we’ll discuss the essential metrics every course creator should monitor when running their own Facebook ads.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Jamie Sampany-Kessie’s Links:Say hi to Jamie on Instagram

Abigail Pumphrey, co-founder and CEO of Boss Project is back to talk about how to leverage digital products effectively to attract qualified leads—something she’s mastered en route to building her seven-figure business. She’ll break down the mechanics of creating digital products that not only sell but serve as a precursor to higher-ticket items, ensuring a steady ascension of customer commitment and value.Watch the previous episode ‘Abigail Pumphrey's Journey turning a layoff into a Seven Figure Success’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Abagail’s Links:Join the FREE Challenge: One-Day to Launch: Digital Product Fast TrackDM Abagail on InstagramListen to Abagail’s Podcast: Strategy Hour

Abagail Pumphrey is the powerhouse behind the Boss Project and she shares her journey from a layoff to building a seven-figure home business, focusing on digital products and strategies that convert. You'll learn how to pick the right digital product that sets you up for the next sale, and she'll spotlight a common mistake to avoid. Watch the episode ‘Leveraging A Digital Product That Pays You To Bring In Qualified Leads With Abagail Pumphrey’ (releases October 2nd).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Abagail’s Links:Join the FREE Challenge: One-Day to Launch: Digital Product Fast TrackDM Abagail on InstagramListen to Abagail’s Podcast: Strategy Hour

I caught a critical mistake in a client's ad setup that saved their launch! It turns out, a setting was missed when they duplicated an ad set from their previous agency, leading to significantly cheaper lead costs—but not in a good way. Get 1:1 Meta Ads Coaching from me!Watch the episode here.I'm breaking down how Meta's sneaky default settings like 'Advantage Plus Creative' and hidden 'enhancements' can mess with your campaigns if you're not careful.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel 

Learn from Neill Williams' productivity expertise. She's a master certified coach who has transitioned from teaching Facebook ads to guiding entrepreneurs on optimizing their productivity with a scientific approach. Neill has a knack for helping busy entrepreneurs accomplish more in less time, ensuring they can focus on what truly matters in their business and personal life.Watch Neill's previous episode ‘Achieving Business Success with a 25 Hour Work Week: Neill Williams' Productivity Journey’ Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Neill’s Links:Get the book: How To Thrive On A 10 Hour Workweek BookDM Neill on InstagramListen to her podcast: Success Genius:  Where Science Meets Entrepreneurial Success

Neill Williams, a master certified coach who transforms the way entrepreneurs approach productivity, shares how she leverages a science-backed approach to help busy entrepreneurs achieve more in less time. If you're looking to optimize your performance and productivity, you’ll want to replay this episode to absorb all the golden nuggets Neill drops. Watch the episode ‘From Stress to Success  Optimizing Business Productivity with Neill Williams’ (releases September 25th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links Mentioned In The Episode:Get the book: Taking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free LifeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Neill’s Links:Get the book: How To Thrive On A 10 Hour Workweek BookDM Neill on InstagramListen to her podcast: Succes

I'm sharing crucial tips from a recent coaching call focused on increasing the percentage of people that ACTUALLY use your lead magnet. Because what's the point of growing your email list with folks that don't experience what your expertise can do for them?Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get the ‘Lead Magnet Opt-In Sequence Emails’Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsGet 1:1 Meta Ads Coaching from Kwadwo!Listen to Samantha Burmeister’s episodeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel 

Brandi Mowles is back to share how to scale to 100k revenue years with just five clients. She did this in her first year working no more than 20 hours a week with only one person on her team. Brandi built her business initially to pay for her bankruptcy lawyer with a baby at home, turning what was a dire financial situation into a thriving business that has taught hundreds to do the same. Links Mentioned In This Episode:Save your seat to the Confident Ad Manager BootcampWatch the previous episode ‘How Brandi Mowles Made $1M With A One Person Team.’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Brandi’s Links:DM Brandi on InstagramListen to the Serve Scale Soar Podcast

Brandi Mowles shares her journey to making her first million with just a one-person team, detailing how she leveraged mindset shifts and strategic moves to scale her business efficiently.  She's also my Facebook ads business coach and has played a pivotal role in making my business successful.Brandi also shares the practicalities of managing and growing a business as a single entrepreneur, offering invaluable insights for anyone looking to achieve similar success. Links Mentioned In This Episode:Save your seat to the Confident Ad Manager BootcampWatch the episode ‘100k a year with five clients how to scale your ad agency with Brandi Mowles’ (releases September 18th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Brandi’s Links:Save your seat to the Confident Ad Manager BootcampDM Brandi on In

My wife Jamie and I unpack the essentials of scaling Facebook ads effectively. We discuss recognizing the right signs from Meta Ad Manager that signal it's time to increase your ad spend and how to do this without disrupting the algorithm. Whether you’re managing small-scale campaigns or large ad budgets, understanding these nuances can make a significant difference in your advertising success.Watch the episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel

Belinda Weaver argues that focusing on Unique Selling Propositions (USPs) or defining “What Makes You Different” might not be the most effective strategy for attracting an aligned audience. Instead, she offers alternative methods that can foster deeper connections and better engagement with your ideal students.We dive into how these principles can shift your focus away from trying to stand out for uniqueness alone and towards creating genuine connections with your audience. Watch the previous episode “How She Built A Copywriting Business With Belinda Weaver.” Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Belinda’s Links:DM Belinda on InstagramFollow her on FacebookSubscribe to her YouTube channelConnect on LinkedInFollow her on Threads

We talk about how Belinda's 14-year journey has shaped her approach, blending life and work, especially as she manages family life with professional ambitions. Belinda Weaver is a seasoned copy coach who specializes in helping copywriters avoid burnout by building sustainable businessesWe also preview what's to come in our next discussion, where Belinda will debunk common myths about unique selling propositions and what really attracts an aligned audience.Watch the “How to Attract Loyal Clients Without the Hassle with Belinda Weaver” (releases September 11th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Belinda’s Links:DM Belinda on InstagramFollow her on FacebookSubscribe to her YouTube channelConnect on LinkedInFollow her on Threads

My wife, Jamie, a fellow Facebook ad manager, joins me to explore whether your business should start using Meta ads. We talk about common questions about the ideal timing for initiating Meta ads and discuss the prerequisites for their effectiveness. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get 1:1 Meta Ads Coaching from Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel 

After a successful career pivot from accounting to Pinterest marketing, Heather Farris now manages client accounts, helping creators and coaches amplify their online presence. Join us as we explore effective strategies for using Pinterest to enhance your online business, whether you’re into courses or memberships. Watch the previous episode “6-Figures Per Year Teaching Pinterest Marketing with Heather Farris.”Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Heather’s Links:Get Heather’s FREE Pinterest Strategy GuideDM Heather on IGSubscribe to Heather’s YouTube channelFollow Heather on PinterestFollow Heather on TikTok

We explore the world of Pinterest with expert Heather Farris, who has been mastering this platform for over eight years. Before her pivot to Pinterest, Heather was crunching numbers as an accountant. Hear about her journey from spreadsheets to pin boards and how she leverages Pinterest to boost online traffic and sales. Watch the episode "Why Try Pinterest Ads in 2024 with Heather Farris" (releases September 4th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Heather’s Links:Get Heather’s FREE Pinterest Strategy GuideDM Heather on IGSubscribe to Heather’s YouTube channelFollow Heather on PinterestFollow Heather on TikTok

In part three of our launch series as we crack the code on reviving mid-launch lulls and share tips on how to keep your launch's sales momentum going. We cover topics like overcoming common launch challenges, strategies to engage your audience effectively, and yes, some top-notch Facebook ad tips from yours truly to convert your registrants into clients or customers. Watch the previous episodes of this three-part series:Set your launch up for success with a pre-launchHow to launch like a pro (even if you don’t have a huge team)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Allison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet