The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

In the second episode of our three-part series on launching strategies, featuring experts Allison Hardy and Brenna McGowan. We’re breaking down everything from the essentials of a successful launch to understanding the different components and the minimum you need to get started. Plus, we’re sharing personal insights on how email marketing and strategic communication can boost your launch success. Watch the last episode of this three-part series: Busting mid-launch lulls (+ other strategies to maximize open cart) (releases August 30th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Allison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet

The first of my three-part series on mastering your launch, delivers insights on the pre-launch phase. I'm joined by email marketing specialist Allison Hardy and launch specialist Brenda McGowan.  Together we're unpacking strategies to optimize your launch this fall, along with my own tips on Facebook ads.Watch the next episode of this three-part series: How to launch like a pro (even if you don’t have a huge team) (releases August 28th).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Learn the 7 Biggest Facebook Ad Mistakes from KwadwoKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Allison’s Links:DM Allison on IGGet Allison’s $80,000 email templateBrenna’s Links:DM Brenna on IGGet Brenna’s Pre-Launch Cheat Sheet

Ready to tweak your launch strategy for better revenue? Join me and three launch experts—Chelsea, Latesha, and Ashley—as we share what's working in 2024 for boosting client launches. From high-level insights to nitty-gritty tactics, you’ll discover strategies that remain effective into the future. Check out the video on YouTube and connect with us through the links in the show notes below.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill ResultsKwadwo [QUĀY.jo] Sampany-Kessie’s LinksGet 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Latesha’s Links:Get Latesha's Freebie: Lead OverflowDownload the Marketing Momentum BlueprintDM Latesha on IGListen to the Revolutionary CEO podcastChelsea’s Links:Get Chelsea’s 5 & 6-Figure Launch Funnel Case StudiesDM Chelsea on IGAsh

Get ready for a deep dive into what really makes a brand work, far beyond the usual logos and color schemes. Frannie Wilson, co-founder of Ampersand Studios, is here to shed light on common misconceptions and big mistakes in branding a company or personal brand. Watch the previous episode with Frannie Wilson, “How She Built An Online Branding Business”Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Frannie’s Links:DM Frannie: https://www.instagram.com/frannie_pack/Take the What is your BRAND Persona quizListen to Frannie's podast: Something Businessy podcast

Frannie Wilson, co-founder and chief visionary officer of Ampersand Studios, shares her adventures in transforming her Boise-based brick and mortar studio into a thriving online presence, and we get real about her challenges and victories along the way. Watch the episode Building Trust With People That Have Never Heard Of You, With Frannie Wilson (releases August 21st): Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Frannie’s Links:DM Frannie: https://www.instagram.com/frannie_pack/Take the What is your BRAND Persona quizListen to Something Businessy podcast

Here’s why you should consider cutting ad spend during a launch. I’ll break down how tracking cold and warm traffic conversions can help you strategically reallocate your budget. Plus, I’ll show you how focusing on lead magnets between launches can drive better sales.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get 1:1 Meta Ads Coaching from Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel 

Allison Hardy talks about email marketing for course creators. She tackles the biggest email mistakes that kill sales and shares her insights on crafting effective sales emails. Plus, Allison explains the difference between a nurture sequence and a welcome sequence, and which one drives more sales. Watch the previous episode with Allison Hardy, Transforming Setbacks into Success with Email Marketing Strategist,Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Allison’s Links:Listen to Allison Hardy’s 6-Figure Secrets podcastJoin the Funnel Of The Month ClubDM Allison: www.instagram.com/allison_hardy_Get Allison’s The $80,000 Email Template

Allison Hardy talks about her journey in building a successful email marketing business, especially after some serious setbacks like getting laid off while pregnant. Allison also shares her insights into transitioning from personal training to network marketing, and eventually finding her niche in email marketing, helping people like you and me sell more courses and memberships.  Watch the episode Top Email Marketing Mistakes You Can't Afford to Make with Allison Hardy  (releases August 14th)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Allison’s Links:Listen to Allison Hardy’s 6-Figure Secrets podcastJoin the Funnel Of The Month ClubDM Allison: www.instagram.com/allison_hardy_Get Allison’s The $80,000 Email Template

I'll guide you through calculating the crucial numbers to help you decide, like earnings per lead and cost per lead. We'll also chat about optimizing your Facebook ads, managing ad spend effectively, and ensuring your launch emails are keeping your audience engaged and ready to participate.Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Get 1:1 Meta Ads Coaching from Kwadwo!Kwadwo [QUĀY.jo] Sampany-Kessie’s LinksSubscribe to The Art of Online Business’s YouTube Channel Say hi to Kwadwo on Instagram

Jeff Lerner and I unpack the concept of life design. Jeff shared insights on the importance of nurturing a mindset that believes in the possibility of designing your life. We dove into what it means to live intentionally and make choices that align with who you truly want to be.  Watch Jeff's previous episode "Holistic Transformation on the Way to Building a $200 Million Empire"Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Subscribe to Jeff Lerner’s YouTube channelListen to Jeff Lerner’s Unlock Your Potential podcastWatch the episode with Mike Dillard on how Jeff set up his bizGet Jeff’s book: Unlock Your PotentialKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business’s YouTube Channel Je

Jeff Lerner, the founder of Entre Institute, talks about life, online business, and everything in between. Jeff shares insights from his journey, touching on the importance of personal growth and holistic transformation in achieving business success.Watch Jeff's next episode "Building a Meaningful Life Beyond Money" (releases August 7th)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Watch the episode with Mike Dillard on how Jeff set up his bizGet the Your Personality Tree bookGet the If Only He Knew book by Gary SmalleyListen to the next episode with Jeff LernerKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and do

Jordan Godbey, from Growth Community, discusses the transformative power of adding a community aspect to your online courses. Jordan shares his expert insights on designing, building, and launching successful online communities that enhance learning and increase course completion rates.Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Growth Community Launch Roadmap10k/month Community CourseKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Download the Free Facebook Lead Gen Ad Setup Checklist: Set your ads up like an expert ads manager!Visit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on InstagramJordan’s Links:Visit Jordan’s website: https://growthcommunity.co Growth Community Launch Roadmap10k/month Community Course

Linda Sidhu, the quiz queen and genius behind Mixer Mind talks about her path to building trust through partnerships. She also gives a sneak peek into creating meaningful connections to boost your visibility. She shares why investing in relationships with mentors, clients, and peers can skyrocket your business growth.   Listen to Linda Sidhu’s previous episode: From Roller Skating in Paris to Community Building Success with the Quiz Queen Linda SidhuPlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Join the Mixer Mind waitlistListen to the previous episode with Linda SidhuKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double you

Linda Sidhu, the Quiz Queen and creator of the MixerMind. Joining her MixerMind has easily been the second highest ROI business activity that I've done in 2024.  Linda is a master at using personality quizzes to generate leads and building vibrant communities through meaningful connections. We chat about her journey, her unique approach to creating impactful community spaces, and how these strategies can elevate any business. Watch the episode Increasing Your Visibility Through Partnerships with Linda Sidhu (releases July 31st).Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Linda SidhuKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Ch

I cover two groups of mistakes: 1) what to avoid if you're outsourcing your Facebook ad management and 2) for those of you managing your own ads, five tactical mistakes to avoid. Plus, get ready for a crucial tip on why consistent lead generation is a must! Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsVisit Kwadwo’s website for Facebook Ads helpSay hi to Kwadwo on Instagram

Melissa Mitchell shares why a YouTube channel is essential for driving organic, high-quality leads and shares her expert strategies to make your channel a success. We unpack how to get started, optimize your content, and leverage YouTube's unique benefits to fuel your sales funnel. Find out How Melissa Mitchell Built Her YouTube Marketing EmpirePlease click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the previous episode with Melissa MitchellTubeBuddyVidIQYouTube Fast Track Formula ToolkitLearn more about the Lead Flow Formula inside Melissa’s Sold Out YouTube SystemKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double y

Melissa Mitchell, the brain behind Wandermint Creative, shares how she built her YouTube marketing empire and how it fuels sales funnels with top-notch leads. Watch the episode Use YouTube to Funnel Great Leads to Your Business with Melissa Mitchell (releases July 24th)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Melissa MitchellTubeBuddyVidIQYouTube Fast Track Formula ToolkitKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn through $$$ and kill resultsVisit Kwadwo’s website for Facebook Ads helpSay hi to Kw

Learn why starting your Facebook ads right before a launch is a big no-no, just like rushing off in a cold Michigan winter without warming up your car. I discuss the three major pitfalls of last-minute ad campaigns and how they can lead to high stress and low profits. I share a better strategy for using Facebook ads effectively to ensure your launches are smooth and successful. Plus, I touch on why nurturing leads well before your launch can save you a lot of headaches and boost your profits.Links Mentioned In The Episode:Apply for ads managementGet 1:1 coaching with Kwadwo!Click here to watch this episode on YouTube. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a strategy call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators make that burn thro

Natalie Koussa, a podcast tour strategist who helps her clients shine in their industry by mastering podcast tours, breaks down how to become the only choice for your audience and shares her secrets on creating a successful podcast tour. We also get into the nuts and bolts of handling rejections and making your message resonate with potential clients. Get to know Natalie in the episode 'Before We Hit Record With Natalie Koussa, Podcast Tour Strategist & Message Mixologist’Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to Pod Damn - a free private podcast to help you turn your message into a movement, with a "so good it shakes up your industry" Podcast TourGet to know Natalie Koussa in the previous episodeKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut yo

I chat with Natalie Koussa, a podcast tour strategist who helps clients stand out by guesting on podcasts, lots of podcasts. We're getting personal, sharing our journeys, and uncovering the ins and outs of podcast tours—why they're game-changers for sales and influence. Watch the episode, Become the Go To Industry Authority In Your Niche by Going on a Podcast Tour with Natalie Koussa (releases July 17th)Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Links mentioned in this episode:Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Listen to the next episode with Natalie KoussaKwadwo [QUĀY.jo] Sampany-Kessie’s Links:Subscribe to The Art of Online Business’s YouTube Channel Book a Facebook Ads Success Call with Kwadwo!Grab the Facebook Ads Lead Gen Cheat Code course to cut your lead costs and double your email list!Learn the 7 biggest FB ad mistakes course creators ma