The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study.Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some incredible results for his clients.Today we dive in and break down two campaigns:One where he generated $15,000 in class sales on a Facebook ads spend of just $50and another campaign that brought in over $58,000 in revenue with a spend of just $330.He reveals the strategies he used for each of these campaigns and how he’s been able to successfully grow his Facebook ads business.Nick also talks about how he gets his clients, how he’s charging for his services and what exactly he’s helping them accomplish in their local markets.Nick’s success is a result of his having a great mindset.  Not just because he listens to the podcast and implements, but he learns and doesn’t stop there -- he takes action.And, he’s just one example of living proof that what we talk about on the show

On today’s episode, I’m chatting with my buddy Noah Kagan.If you’d know who he is, you’re in for a treat...Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of AppSumo and SumoMe.Noah is a fellow podcaster, hosting a great show called Noah Kagan Presents, which I listen to regularly, and his OkDork.com blog has a ton of meaty/actionable content you can check out.In this episode, we dive into a bunch of different topics, including...why Noah is no longer getting a $1 cost for email signups from his Facebook adshow he’s really feeling about Facebook advertising right now (you might be surprised at his answer here!)and why you should be looking for what he calls the “20% of marketing opportunities” when trying to decide where to put your focus.We also cover so much more in this episode.  Things like......comparing ourselves to others, Noah’s feelings of what true success is and why starting a podcast may not be the best strategy when you’

In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season.Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I want to share with you some things to consider and how to get the most out of your marketing.This is mainly aimed at product based businesses but will also be really helpful if you’re advertising on the platform from basically now through the end of the year.But first, I’m super pumped up to announce details for my upcoming live Facebook ads implementation workshop here in San Diego.  FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th.As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.  So mu

We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads.And joining me to share his knowledge is Charles Kirkland who was a guest here on The Art of Paid Traffic way back on episode 21.Charles is the founder of mediabuyerassociation.com and he’s a very smart dude when it comes to all things paid traffic.This episode is a result of a conversation Charles and I had a couple of weeks ago where he mentioned to me about the tremendous opportunities he was seeing with Gmail ads.It’s a strategy that I haven’t yet tested out, so I was excited to invite him here to share his insights.As you’ll hear we talk about best practices (and what to avoid) when it comes to Gmail ads, how to ensure that you’re providing the best user experience for the people who are seeing and interacting with your ads, and a whole lot more... On the Show Today You’ll Learn: Recent big changes to how you set up Gmail ads (HINT: it’

Facebook ads Q&A part II!On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156.Today I dive into the following:What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local marketHow to start a Facebook ads agency (from scratch) in a specific nicheHow to map out a simple sales funnelThe simplest and most effective way to get started with Facebook ads retargetingAnd, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost.On the Show Today You’ll Learn:8 elements of getting started with Facebook ads as a total beginner (and why it all has to start with a goal)   Why if you’re not willing to test, you shouldn’t be doing Facebook ads or paid traffic Simple ways to get started with Facebook ads retargeting How you can get case studies and testimonials as a new Facebook ads manager, even if you don’t have any paying customers

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec Security Services. They’re in Southern California but serve clients all over the US.This strategy call focuses on how she can use Facebook ads to get more leads for her sales team so they can continue growing their business. We also talk about how they can leverage their existing client list to increase their business, offers to test, and also their ad copy.If you want to learn more about their security business, you can visit jadtec.comAlso, I’d love to hear your ideas and feedback.If you'd like to win a 30-minute strategy call with me, head over to Facebook Messenger and give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to sha

It’s Q&A time here on The Art of Paid Traffic podcast!On the show today I’m answering your Facebook ads questions, diving into topics like:How to hire a Facebook ads managerWho should (or shouldn’t) be looking to outsource their Facebook adsWhere to place the Facebook ads pixel and strategies for retargeting audiencesIs it ok to make changes to ad sets while they’re running?What does the Estimated Daily Reach mean when you’re setting up your ad setE-commerce strategyAnd, how do you get people to actually walk into your local business once they’ve redeemed your coupon offerAnd more…  And specifically, you’ll learn: The questions you should be asking Facebook ads managers before having them run your campaigns The first place you should be looking for potential Facebook ad managers Why it’s a good idea to educate yourself first on Facebook ads before outsourcing Smart Facebook ads strategies for e-commerce businesses How you can get people to come in the door of your local business to redeem coupons – and wh

For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently.They are:The merger of Ads Manager and Power Editor into one combined toolNew targeting updates -- no more Job Title and education targeting…And I also give my perspective on what’s happening with all of the accounts being flagged and shut down… On the Show Today You’ll Learn: The steps to take to create your ads within Power Editor, and why the change by Facebook to combine the two ad creation tools makes sense What happens now to historical data, saved filters and audiences with the new Ads Manager tool What you can do now that self-reported targeting fields such as “Job Title” are now longer available What to do if you’re getting high negative feedback and tips for avoiding advertising false claims that can get your ads flagged Why you need to be reviewing Facebook’s policies regularly!It can be hard to

On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom.For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has seen amazing success.Sam’s been doing so well using Facebook ads to get new customers into his gym that he’s seeing about a 6000% ROI, while only spending £5.00 per day on ads.As you’ll hear today, Sam is a frequent listener of The Art of Paid Traffic. But more importantly, he implements and tests what he learns.We dive into the strategies that are working best for him, the changes he had to make in his marketing strategy, how he researches his targeting, and a whole lot more… On the Show Today You’ll Learn: The mistakes Sam made when first starting out, and the conversation with a new client that changed everything for him and his businessHow he uses frequent surveys with clients to see trends, and what he does with the information he learnsHow Sam discovered overla

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale.Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more...So we’ll jump right into all that with Liat, but before we do...I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the s

On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program.We had a perfect storm of technical issues like we’ve never had before and I want to share with you what happened and the lessons I learned in the hope that it can help your business -- particularly when it comes to the big problems we had with our Facebook ads.In addition to the Facebook ads issues, we had also major problems with our Infusionsoft email campaign AND my site got hacked just as the launch was about to close.Good times, indeed...Even if you’re not doing launches in your business right now, hearing about what happened and the lessons I learned are still going to be super useful for you, so don’t wait on diving into the episode. On the Show Today You’ll Learn: How scaling our ads affected the delivery of the existing ads that were runningWhy, as frustrating as Facebook ads can be at times, you still gotta keep rolling What to do when you get into what I call

On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website.We dive into all of his strategies and specifically we break down a recent campaign where he spent $8,500 on Facebook ads and did $21K in revenue.One thing I want you to really listen for today is how Deacon’s strategy is centered on value-first, and amplifying that value through Facebook ads.Deacon approaches his campaigns with good intentions and isn’t scammy, which is why I wanted to bring him on the podcast to show others one way to do affiliate marketing the right way.Also, I’d love to hear from you.  I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  To share your ideas and feedback with me, you can message me on

This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students.I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you like it too.This is a call with Heather Stevens who is running Facebook ads for Financial Advisors and we talk today about using Facebook ads to get people to live events. Also, I’d love to get your feedback on the podcast, and specifically, I’d like to hear what you’d like to see more of -- topics, guests, style of the show, frequency, length -- any ideas you’d like to share with me, I’d love to hear them.  To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messengerAnd, when you message me with your ideas and feedback, I’m going to pick one person at random to win a 30 minute strategy call with me -- we could talk about Facebook ads, growing your business, online marketing strategy, growing a team -- whatever you’d like

On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard.Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs.One such client is my guest from last week’s episode, Melyssa Griffin, who shared how she’s created a 7-Figure Automated Webinar Funnel in 18 Months.If you haven’t yet heard that episode, definitely check it out here.You don’t have to listen to it before today’s episode, but it will definitely give you some context for my conversation with Andrew today.We dive into how Andrew left his corporate job to start his Facebook ads business, what he initially charged (and how his pricing has evolved over the past couple of years) and how he niched down to find his ideal client to work with.Then we dive into the specifics of how he runs the Facebook ads for Melyssa Griffin’s 7-figure automated webinar funnel. In the episode, you’ll learn: The technique Andrew used to land his first big clients What min

Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months.Melyssa is a super-successful entrepreneur who’s teaching others how to grow their audience and monetize their passions, but she’s a lot more than that...I can honestly say after getting to know her that she’s one of the nicest and most genuine people out there.Today she takes us behind-the-scenes of her automated funnel including how it’s become the foundation for the rest of her business, giving her freedom to launch other projects she’s passionate about like a membership site and new podcast.You’ll hear the mistakes she made with her first automated webinar, how she figured out why it wasn’t working and the adjustments she made to correct them.She also discusses the different offers she makes on her webinars versus the ones that are always available for purchase on her website… On the Show Today You’ll Also Learn: How Melyssa started h

On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results.Jasmine was my guest back on episode 106 where we talked about How to Strategically Attract Your Ideal Facebook Ads Audience and if you haven’t listened to that episode yet, definitely check it out at rickmulready.com/106.It’s a great episode and I got a ton of feedback from people wanting Jasmine back on the show, well, here she is again.Jasmine is a marketing strategist, a branding expert and she’s also been voted one of the top 10 wedding photographers in the world.In today’s episode, she reveals how she split tested a 25-minute Facebook Live Video Ad against a short professionally done video - with results that may surprise you.Jasmine always suggests we “pay attention, to get attention” and she talks a lot about how you can use this philosophy in your own business right now…She also gives a lot of great information on how to figure

On today’s episode of the podcast, we’re talking copywriting -- specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads.And joining me to share his expertise is conversion copywriter, Joel Klettke.Joel is the founder of Business Casual Copywriting and he’s worked with clients like HubSpot, WP Engine, Safelite and others.Joel talks a lot about how we really don’t need to overthink things when it comes to writing copy, but to instead simply let our customers talk and know how to listen to (and interpret) what they’re telling us…A big part of what he uses is something I have done in the past as well - customer interviews. Joel gives us his recommendations on what group of people we should be approaching, and how to do it the right way, as well as how we can use other tools such as chat logs to identify existing gaps in our copy.As you’ll hear, a lot of people see copy as just words, but in the bigger context, there’s a promise that you’re makin

On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads.Even if you’re not a local business, you’ll want to check out what I have to say about these challenges, as they’re still very much relevant and applicable to online businesses using Facebook to market products and services.On the Show Today You’ll Learn:What the new Facebook ads “Landing Page Views” optimization feature is all about and why it’s important to youA big time Facebook ads update that improves the performance of your “conversion” campaigns – and how you can use it to improve the performance of your Facebook ad campaignsHow the improved Facebook ads algorithm is affecting Lookalike Audiences, and why you should definitely be testing 2-4% Lookalikes in addition to 1% onesHow to reach MORE of your potential audience when retargeting warm and hot audiences, and also in smaller local markets.How to track conv

I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset...  The willingness to test things out and keep at it even if what you’re doing isn’t working.That’s what we’re talking about on today’s episode of The Art of Paid Traffic, where I welcome back one of my students, Mike Barnet.Mike is super passionate about helping local restaurants and businesses grow with Facebook advertising and today he shares a case study of a recent FB ads campaign where he worked with a local weight loss franchise.They spent $300 on Facebook ads and turned that into $15,000 in revenue.Not too shabby!As I mentioned, Mike’s been on the podcast before and if you haven’t heard my first episode with him, check out episode 122 where we talk about Creating Local Business Offers that Convert.In my interview today with Mike…What I really want you to take note of today is how the original Facebook ads campaign “failed” and then they changed strategy to tr

On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads.In 2015, Allison was voted as the “8th Most Innovative Person in the Golf Industry” by Golf, Inc. Magazine.Allison’s golf course is outside of Des Moines, Iowa and for years she did the traditional methods of local marketing like radio, TV, and Groupon.Until she found and started testing Facebook ads, that is…She now ONLY markets on Facebook which has allowed her to cut her local marketing budget by tens of thousands of dollars.One thing I love about Allison is she is completely self-taught and she’s successful because of her mindset and willingness to try new things.Today we dive into the Facebook ad campaigns that Allison runs for her golf course, and we’re going to break down two in particular:One where she spent just $100 on Facebook ads and did over $50K in revenue.   And another campaign where she spent $500 on Facebook ads and brought i