Online Marketing Made Easy With Amy Porterfield

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template.  I've never loved having my picture taken. But eventually, I learned to at least get comfortable with it. It's so important that people see the real you. That your audience can connect with you and see you. Plus, you can use professional photos in soooo many places beyond just social media. Today, I'm taking the guesswork out of planning your next photo shoot and sharing my top tips on how to show up feeling good, even if you feel nervous about having your photo taken. I also created an extensive photoshoot guide that you can use to plan your first or next photoshoot like a total pro. Click here to download it now! You’ll need these images for so

I’m so excited to share this digital course success story with you today.  Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue. Unbelievable, right?! Here’s the reason I’m sharing this with you today. We are all good at something that we could teach others how to do.  For Lauren, it was selling her crafts on Etsy.  If there is something you’re good at, something that people consistently come to you asking for help with, guess what? You might just be able to create a course around it.  You don’t need to have it all figured out. Lauren is proof of that. Tune in to this special bonus episode and find out exactly how a part-time wreath making mama went from making a bit of extra cash with a fun hobby to getting 93 students into her digital course and over five figures in revenue. Ready to create your own Digital Course success story? Learn how to build, launch and grow a thriving Digital Course business without hiring a bi

Today I want to help you answer a very important question.  And that question is… should you create a digital course? More than likely, my answer to you will be yes.   Now I know what you’re thinking. What in the world would I create a course on? The market is saturated. There are so many people selling courses online. But I promise that no one is teaching what YOU would teach the way that YOU would teach it.  So here’s what I want you to do: Step 1: Listen to this episode and learn about the five main types of profitable digital courses. Step 2: Take my free quiz and find out which of those types is best for you (or if you should hold off on creating your course for now!). My team and I put a lot of work (and love) into creating this quiz and I hope it helps you get the clarity you need to take the next step forward.  Already took the quiz and want to learn more about each course type? Here are the highlights: [08:59] The Workshop Course. This is a two hourish training that promises instant clarity

Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch? Would you believe me if I also told you that student was an elementary school teacher? How about a mother of five?  Well, friend, I’m here to tell you that Jamie Sears did just that. It all started when Jamie’s hubby listened to a podcast episode about courses and nudged his wife to have a go at creating one.  Jamie resisted at first. At that point, she didn’t even have a solid course idea. What really lights me up about this story is that Jamie didn’t let uncertainty or lack of clarity stop her from taking action. She saw the possibilities a course would offer and she moved forward one step at a time.  Tune and and learn all about… [05:16] The grassroots origins of how Jamie created online resources for her students, and other teachers started asking her for help [07:02] There were so many questions that Jamie felt like she should make a course about writing. Her husband recommended

Marie Forleo has been an inspiration, a friend, and a mentor to me ever since I left corporate and started into the world of online business. When it comes to business she's seen it all, from humble beginnings offering life coaching for free to being on stage with Oprah (yes, that Oprah). Needless to say, she has accomplished a lot. Marie feels strongly (and I agree!) that we need more brilliant, creative humans to believe in themselves so that they can go out and make a difference in the world. That was the inspiration that pushed her to write her brand new book, Everything Is Figureoutable. I recently sat down with Marie to talk about the book and I picked out topics that I thought would be especially helpful for you to hear. Marie held nothing back and shared some gems that I know you're going to love. This episode will have you feeling like everything really is figureoutable. Here’s a sneak peek of what we covered: How Marie finally decided to write her book (and why she waited, even after being cou

Mistakes are a part of life, but in my book the fewer things you have to learn the hard way, the better. When it comes to sharing my blunders while building an online business, I’m an open book. This is the stuff that I WISH someone would’ve shared with me when I was just getting started.  There are a lot of mistakes that I’ve made that I’m grateful for. Mistakes that helped me learn pivotal lessons that I wouldn’t trade for the world. But lately, I’ve been reflecting on some of the big decisions that I’m making now that I wish I would have made sooner.  Wanna know the 3 decisions I wish I’d made sooner in my business? I’m digging into the details on this week’s podcast episode… here are the highlights: [02:15] The first decision that I waited to make until I was making good money was to hire someone to help me manage it. Plus, I’ll tell you how Hobie and I picked an advisor to help us. [07:00] I waited way too long to grow my team to match the big vision I have.  [13:45] Think about accountability an

On this week’s podcast episode we’re digging into 3 powerful (and surprisingly simple) FB ad strategies designed to fuel your pre-launch fire.   The pre-launch phase is that crucial 60-90 day period leading UP to your launch that can make a world of difference when it comes to increasing your reach and revenue. If you play your cards right, you’ll find out that launching doesn’t have to be hard, stressful, or time-consuming. I’m joined by the Regis to my Kathy Lee —  my dear friend and our resident FB and IG ads expert, the one and only Rick Mulready.  Rick’s been on the podcast before, but today he’s sharing his favorite paid traffic pre-launch tips, including:  How to use FB ads even when you’re on a tight budget and why you SHOULDN’T hire out your ads right away. The power of crafting content around objections and how to do it. The strategy that ensures by the time you open the doors to your webinar, your people are READY to learn from you and hear your offer. And so much more. Make sure you have

I never imagined myself having the team I do now. I also can’t imagine subscribing to the old idea of what it means to be a “boss”.  I've learned a lot about what works and what doesn't when it comes to working with a team, especially with all of the hiring we've been doing over the past few months. That's why I was so excited to sit down with Team Building and Leadership Coach, Theresa Loe to talk about building a self-managed team. I truly believe that building a team that’s aligned with your values is one of the secrets to not just building more revenue or success, but to enjoying the process. If you’re thinking “Amy, I’m so not even close to ready to build a team” — hey, that’s okay!  But when you are ready (and trust me, one day you will be and it might come sooner than you think) this is the kind of insight I want you to have so you can save yourself from making painful hiring mistakes (trust me, I’ve been there).  Theresa has cracked the code on how to find, grow, and lead a self-managed team, an

This is one of those super uncomfortable moments when I have to admit…I don’t have it ALL figured out. Recently, I was at the EntreLeadership live event and Dave Ramsey’s words cut right to my soul. He said, “Organizations are never limited by their opportunity or their team, they are limited by their leader.” And the honest truth is, I regret not putting more focus on being a better leader for my team much sooner than I did. No one is born with amazing leadership skills. They take years to develop and the earlier you start, the better off you’ll be.  Because here’s the truth: you can’t build an empire by yourself.  Eventually, you’ll need to bring people on who stand behind your vision and are just as motivated as you are to achieve it.  As my business grows and scales, my job is to be a visionary and show up for my team as a leader in a stronger way. I’ve always thought of my students and my business, but now it’s time to focus on creating a bigger stronger team of people who are empowered to make dec

If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that's by far the easiest way to grow your email list, and that's by offering a lead magnet. Through all of my endless list building experiments, I’ve learned how to create incredibly valuable pieces of content, like cheat sheets, guides, and mini-trainings. But do you know what kind of lead magnet is the best, hands down? A profit-driven lead magnet. Now, I know what you're thinking... "Amy, a lead magnet is something I give away for free. What the heck are you talking about when you say 'profit-driven'?" Here's the deal. Most of the time, when somebody signs up for your email list, they are just not quite ready to buy from you yet. When you create a profit-driven lead magnet, you are creating a tool that leads your new subscriber to a buying decision while also providing incredible value. With this very intentional strategy, you will be generating

Ring the fire alarm because my better half, Mr. Hobie Porterfield, is lighting this place up! I’m super excited to have him back on the show, because I love sharing this side of my life. It may not always be unicorns and rainbows, but it’s pretty special. Hobie puts fires out for a living, but he also helps me put fires out in my business. If it weren’t for his emotional support, I can’t say I’d be where I am today. He’s my biggest cheerleader, my biggest supporter, and he picks me up when I’m down. We have learned and grown so much together. I just love having him on the show to share how we juggle laundry, launches, and everything in between as a team. This is an inside look at how we communicate about our needs, managing time and money, and our big goals. You sent in some amazing questions. We’ll try to answer them, and hopefully, some of the things that we’ve learned and shared will help you not only in your business, but in your relationships as well. [03:15] Hobie does more of the housework, and he

“Amy, can I still launch my course if I only have 500 people on my email list?”  Ambitious course creators ask me variations of that question at least once a week. It’s easy for the size of your list to become one more excuse not to launch. My guest today is someone who had a successful launch with a list of 750 subscribers. Tarzan Kay has had not just one but three successful launches with a small list. In this episode, she shares her tips and strategies and walks us through her inspiring launch success. Tarzan is a launch strategist and email copywriting expert for online entrepreneurs and digital-course creators. Her specialty is fun-to-read, more-addictive-than-Game-of-Thrones copy for digital-course launches.  In her own business, she uses my special webinar framework —shout out to my Digital Course Academy members! In fact, she's used it over and over to sell her own courses, fill her private mastermind, and even had the occasional $100,000 month while working 30 hours per week and being the sole p

If you asked your customers or fans what you were known for what would they say? We’ve all got that special something that we want to be known for. That thing that attracts your customers to you effortlessly and grows your audience with ease. That “it” factor, what your known for, is the foundation for your positioning. It’s also the path to increase your profit and purpose. Over the years I have seen so many people stop themselves from confidently staking their claim on what they want to be known for out of fear of getting put in a box. The truth is, you can’t create a recognizable brand if you’re not known for something specific. And you can always pivot (just ask me or my girl Marie Forleo). This episode is dedicated to helping you figure out a game plan for what you want to be known for and how you’ll share that secret sauce with the world. Listen in to get these five specific ways to get clear on what you’re known for (and more!). [16:09] Clear messaging. Where do people start with you? Where ar

Let’s be honest here. Writing copy can be hard, but it’s an important almost mandatory skill for new business people just starting out. In fact, I wrote all of my own copy my first few years of business, and I suggest that you do the same. Become a student of copywriting. The more you do it, the easier it will become. Today, I’m talking about a technique that will help you build up that oh-so-important relationship with your ideal avatar. This technique is by Ry Schwartz an expert copywriter who writes a lot of my copy. He also teaches copywriting and my audience loves him. This method is called Coaching the Conversion. It's all about writing copy in a way that will resonate with your ideal customer avatar at a really high level and will meet them right where they're at. It will help them feel as though they know that you see them and you hear them. I actually think it's important that you write your own copy for the first two years of your business. You need to truly understand your ideal customer. Writing

Is there something holding you back in your business? Today, I’m talking about that ONE EXCUSE that may be holding you back from taking that next step that will really propel your business forward. This excuse holds many people back, and they don’t even know it. It’s kind of like a snake in the grass, where you don’t even know it’s there until it slithers up and STOPS you in your tracks. I’m also going to show you how to identify this excuse in all its many forms and how to breakaway from this cycle with a simple technique that anyone can do. It might not be easy. It might not be comfortable, but being able to take action even when it’s not easy or comfortable is key to progress. Moving forward even when you don’t have all of the answers can get you unstuck and start the positive momentum you need to move the needle forward in your business. [05:09] Not moving forward because you are stuck is an excuse that can take many forms and hold you back. [09:42] The way to get past this is taking imperfect action

You want people ready to buy when you launch your course, but how do you do that? This episode will explain exactly how to be intentional before your launch, so that your customers will be ready to buy when you are ready to sell. You need to start the relationship building early, because people buy from those that they know, like, and trust. I am going to share a powerful marketing strategy that you can use to seed the idea of your course before it is ever launched. You will be priming the pump in a transparent and authentic way that makes people hungry for what you have to offer. I’m going to give you three powerful tips that you can intentionally use to get your buyers ready and excited to buy from you when you launch. This mini lesson will give you actionable ways to talk about your course in a natural way that doesn’t sound salesy and gets people excited about what you are offering. [06:49] The best way to hit your goals during your launch is to be incredibly intentional before your launch. You want to

Are you making it as easy as possible for your followers to buy from you? Is it possible to put out too much content? Many of us, myself included, struggle with thinking more is more when it comes to the products, services, and programs that we offer our potential customers. It may seem counterintuitive, but offering MORE can actually make people click away! Giving people too many options can cause decision fatigue and your potential customer will click away from your blog or video without signing up or purchasing from you. We’re living in an age with options everywhere. If it takes too much brain power for someone to decide on something, they're out. It's your job to make it as easy as possible for your followers to make a decision. Your audience will be much more apt to buy if you present them with less offers that are better quality, In this episode, I help you determine the fine line of less is more when it comes to content. Did you know that a person is less likely to buy if given too many choices? I

“New customers are good, but existing customers are better.” - Casey Graham Did you know it takes five times as much to attract a new customer as it does to keep an existing one? Five times! Most businesses put a huge focus on getting NEW customers (which is important), but where they’re missing the mark is by not equally nurturing the EXISTING customers that they do have. On today’s podcast episode I talk to Casey Graham, founder of Gravy, the company that helps entrepreneurs and business owners (including myself) solve the problem of failed payments and credit card declines in their business. Why did I bring him on? Because he’s an incredibly smart and strategic business owner who knows how to create profitable businesses - he’s built several from the ground up and is a master at growing thriving teams that wow their customers on a daily basis. Casey says that f you were to increase keeping your existing customers who are paying you by 5%, you could increase your profits by 25-95%, depending on your typ

What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you want them to be. No matter what it is, if you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help.   We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a plan to start moving forward in the direction you want to go. Following are the four areas I’ll discuss in this episode to keep you moving forward: Understanding what your safety blanket is and how it’s likely holding you back. Safe can be a good thing, but that’s not always the case in your business and I’ll explain why.   Which of your own expectations are holding you back? Setting expectations for yourself are go

I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the information I talk about list building, lead magnets, funnels, social media strategy and all the other topics that come up and use them effectively to get more customers through your physical storefront?   Since I’m not an expert in this area, I brought in someone who is. My guest on the podcast today is Stacy Tuschl, the creator of She’s Building Her Empire Podcast & Community where she helps female entrepreneurs automate their businesses so they can do more with less. She’s also a best-selling author AND has two dance studios in Milwaukee, WI grossing over one million dollars per year!   You’ll love Stacy’s teaching style: she’s very specific and gives lots of examples and actionable steps for you to take right away. This interview is great for those of you with a b