Online Marketing Made Easy With Amy Porterfield

My team and I just finished up with the launch of my new course, Digital Course Academy, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions. The three strategies all focus on personalization and are something that you will easily be able to replicate in your own launch.   Live launch personalization is more important than ever, especially when people are used to canned responses and bots. Having direct communication from a human is next-level when it comes to customer service these days. When you incorporate personal touches to your launch, you are helping your prospective customers to be able to decide whether they want to purchase your program, product or service. Here are the three personal touches that I go over in today’s episode will be game-changers for your next live launch: Personalization #1: Recording Audio Messages Via Snagit Learn how I used Snagit, the quick and easy screen capture and/or recorder applicati

I was thinking about you, my listener, the other day and thought, “What can I give to them that would help them most in their businesses right where they are today.” This is my tenth year of business in the online marketing space, and I have learned a lot. Ups and downs, successes and failures...and through it all, I learned invaluable lessons along the way. I’m going to take that ten years of learning and share it with you in today’s podcast episode.   Specifically, I’m going to share what I would have done differently were I starting from scratch today. Now, this is not only for those newbies out there. There are many foundational principles that even the most seasoned entrepreneur can learn from to ensure you are a building a business that is sustainable. I know I’m still learning as I go along, so I hope today’s episode will help you wherever you are in your business journey. Here are the areas   Where I Would Spend My Money I’ll be talking about the must-have tools I use in my business, as well as h

You’ve heard it before, right? Content is KING. That is certainly true and I’ll be the first to tell you that the quality and consistency of your content directly correlate to the growth of your email list AND your bank account. The operative word in that last sentence was consistency. Without consistency when it comes to your content creation, content is not king. You probably know that I just recently launched my new course, Digital Course Academy, and I can guarantee that if you ask any of my students what the ONE thing that I’m a stickler about...they will tell you that I want them creating consistent content on a weekly basis. The reason why I’m such a stickler about this is that In order for you to have a thriving online business, you’ve got to create consistent content in order to attract your tribe. Once you’ve attracted your tribe and they’re paying attention, that’s when you build the “know, like, and trust” factor. And once they know, like, and trust you, they will likely buy from you. Creatin

Having fear is a natural part of running a business. The key is to not let those fears stop you from doing the work that you were created to do. But what do you do when those fears threaten to throw you off your game or derail you completely? You take action and keep moving forward, but sometimes you need a little inspiration to keep you going.   In this episode, my friend Marie Forleo (entrepreneur extraordinaire) and I are going to share the seven biggest fears that we have personally struggled with and overcome. Our intention is to pull back the curtain to show that some of the very things you may be experiencing now may be obstacles, but they are not insurmountable. This is my 10th year of running an online business and Marie is in her 20th year! We’ve seen it all and experienced ALL the fears (and still do!), so come along and let’s see if we can provide some helpful insight for you and your business!      To give you an extra dose of inspiration, I asked Marie to also share stories of her B-School st

You asked some tough questions, and today I’ve got answers! I recently put out a post on Instagram to all of you, asking: What would you like to know about how I built my business? The response was amazing! You all sent in SO many questions and today, I’m going to answer 10 of them. I tried picking topics that I haven’t covered all that much on previous episodes, and that would resonate with as many as you as possible. Here are those 10 questions: #1: If you burned it all down & started over, what are the first 3 things you’d focus on & do now? (This one was a super timely one!) #2: What did you do when your email list was TINY? I mean less than 100, like mine

I’m setting very specific goals this year, and one of them, is to epically fail. Again and again. I know that sounds crazy—but hear me out. You all have shared with me how you’ve struggled with the fears and confusion of building an online business. I started this podcast by sharing marketing strategies and step-by-step details to get things done—build a list, create a digital course, launch webinars, you get it. BUT because you guys have asked me for more and have asked me about the mentality I use to run my business, I’m going to share with you how I’m setting goals for the New Year. These are some behind-the-scenes details of where I’m going with my business. I’m also going to invite you into my personal world a bit. I’ve set about 10 goals for the year, and in today’s episode, I’m going to share four of them with you. My:     Impossible Goal     Business Goal     Health-Related Goal, and     Personal Growth Goal I’m also sharing the three things I’m going to do to ensure my goals stick. I’m s

It’s so easy to get caught up on all the little details of launching a course, running a business—or, hey, living life. All these little things compete for your attention and energy. The thing is: Living like this isn’t going to help you realize your full potential and true success. The key to extraordinary results? Finding your ONE THING—your number one priority at any given point in time. And I’ve got THE expert on this topic on the show today, my new friend Jay Papasan, author of the amazing book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results. His book—one of my favorites—has sold more than 1.3 million copies worldwide, and has appeared on national bestseller lists more than 400 times. And I truly believe that the principles in this book are the difference between realizing your potential and true success and honestly, just settling. In addition to dishing about your one thing, or “true priority,” Jay and I talk about the real secret to sticking to your goals, and it’s about

It’s very I’m going to introduce you to a secret weapon that’s going to help you kick butt in webinars. When I ran my first webinar waaaay back in the day, I enlisted my best friend to come over to my condo help me out. She sat next to me—really, I was almost sitting on her lap, I was so nervous—and made sure everyone could hear me and see my slides. She made sure everything went right, that way all I had to do was focus on giving my best to all my attendees. I didn’t know it then, but I had essentially hired my best friend to be my virtual assistant during that first webinar. We made it through and that webinar was a success, but let me tell you, if I could do it over again, I would do it exactly how I’m going to outline for you in today’s podcast. Virtual assistants are your secret weapon to rocking a webinar! They’re the key to making your webinars not only more profitable, but EASIER for you. And you know how I feel: webinars are the absolute best way to promote and market your digital course online.

I’m here to get honest about the fears that come up around launching. Because they are too real. And I have faced MANY of them. If you’ve been listening for a while, then you know I had a HUGE fear of launching courses using webinars. I royally screwed up the first webinar I ever touched, back in my Tony Robbins days. Another time I had THE Marie Forleo live on my webinar, and it went completely silent right as I introduced her. #epicfail But as bad as those experiences were, I didn’t let them define me as a business owner. Because if I let that fear take over, I wouldn’t be where I am today. Maybe you’ve had similar horrifying experiences. Maybe you had a webinar and no one showed up. Or you put a lot of effort into a launch for crickets. Well I’m here to tell you: That’s part of being in business. And you have to bust through that fear and march forward if you want to be successful. And here’s the great news: I’ve generated well over $9 million through webinar launches by NOT letting the fear hold me

Have you ever felt like your dreams were bigger than you are? So big that they felt out of reach? Maybe you want to write a best-selling book or start a talk show, buy your dream house, or travel to islands you can’t even pronounce! Or, maybe you’re being interviewed on The Today Show by Savannah and Hoda (that’s my dream, just in case you’re wondering). Those are good solid dreams that feel light years away. You think about them and then you put them on the shelf. Instead of going after them you fiddle around and worry about things that you know won’t matter in the long run—like staring at your Insta feed or worrying that your website opt-in isn’t quite right. The reality is that you have likely been afraid to do big things and I get it. You’ve been playing small. It’s sad but it’s true—and I’ve been in the same boat. It’s time for a change, my friend. You’re here right now. You’re listening to a podcast that promises to help you make a bigger impact in the world. That proves to me you’re in this and yo

Looking for a little inspiration when it comes to the topic of your course? If you’re like most course creators just starting out (who I hear from all of the time!), you’ve had an idea for your course for some time, but you aren’t sure how to move forward, or if your core market will even pay for it. So in this ep, I will walk through three approaches to help you choose your next course topic. To up the fun factor, I am going to teach this episode with real-life examples from some of my students. You’ll hear how they built their courses based on their successes, including one superstar who made $255,000 with one webinar and a couple of emails as a follow-up. I will also show you how to take what you teach with your customers or clients one-on-one and turn that framework into a digital course so that you can move away from that client work you enjoy in the beginning, but then get burnt out with over time. This episode will definitely spark some creative juices for you—and better yet, show you what’s possi

How does a vegan, homeschooling, bodybuilding mom of four get into the online world? And then see massive success with webinars? It may seem like a crazy story, but I can guarantee you that you will be completely enthralled and inspired with Kim Constable and her personal journey. Kim started her online adventure back in 2009 after she had had enough of the stress of running a business AND raising four kids. There was literally a day she just sank to her knees and started crying. She knew there had to be a better way to live (and make money!). On today’s ep Kim and I talk about how she finally found success online by tapping into a personal passion—vegan sculpting—then building a signature course and running webinars. Kim followed my coaching to a tee (in Kim’s words: “I’m a very good soldier”) even when it got frustrating or took longer than she had hoped. And that commitment paid off: In her first round of webinars for her Sculpted Vegan program she made $52,000. She also just had her first six-figure m

When it comes to picking the format of your next digital course, the options may seem... daunting. Because thanks to the growing demand for online trainings, there are A LOT of choices out there today. So how do you know which one is right for you? Today, I’m taking all of the confusion out of what can be a tough choice, and giving you three solid choices to pick from. These three are based on my experience as a course creator, and what I think works best for my students overall. I’ll walk through each of the three, giving you the pros and cons, as well as an example from one of my students. Then make sure you stay on until the end, where I give you the exact questions to ask to help determine which of the three are right for you. Let’s get started and figure out your next course format, together. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and

It’s planning time. My favorite time of year. Time to pull out the giant calendar, the sharpies, and any other office supply I can get my hands on. And start to plan for BIG things in 2019. In this special bonus episode, I walk through my 7-step process for getting what you really want in your business in 2019. Download my 2019 Planning Roadmap and follow along, because I know great things are waiting for you next year... Are you ready? Oh, and three things before you get started… #1: Just focus on the first 6 months. Don’t think beyond that so you can stay focused. #2: Take ONE entire day to plan. Break out that white board, the post-its, anything that gets your juices flowing, and eliminate any distractions. Think about getting out of your environment, even booking a hotel room for a day so you can really dive in. #3: Plan with someone who knows your business. Whether it’s your virtual assistant or a trusted colleague, the more someone knows you and where you want to go, the better. Again, make sure

I’m getting a little personal in this episode, because it’s time to revisit something I brought up back in October 2017 on this podcast: My weight. Now, that October ep was the first time I had ever brought up my struggles with weight. I shared how I hated video because I was incredibly embarrassed about my weight. That was just over a year ago, and today, I can confidently say everything is completely different. Coming clean to you guys put a fire under my butt and helped me make a shift in my life. I was no longer hiding this big, dirty secret from the world and that opened up space in my mind for what was possible. It took a couple of months, but on March 25, 2018, I officially started my weight-loss journey and so much has changed about my life. I hired a weight-loss coach, Corinne Crabtree (who just so happens to be one of my students, but more on that later…), and have learned to put myself and my health first—even before work. Since then, I’ve lost roughly 60 pounds and I’m a little more than halfw

Find people who want to be found. Talk to them in ways they want to be talked to. Take them on a journey to where they want to go. —Seth Godin Those are just a few of the nuggets of marketing mastery from THE Seth Godin, my longtime DREAM guest for the podcast. I’m SO excited to have Seth on today to chat about his new book, This Is Marketing: You Can't Be Seen Until You Learn to See, and diving deep into what sets the best marketers apart from the rest. According to Seth, as an online marketer, you know you’re not going to be able to successfully serve every single person in the world, but for some reason, you still (probably) freak out in narrowing down the people you can help or reach. Change—and thereby, growth—can only happen when you find your smallest viable market and serve the heck out of them. You have to find and build your community in order to be an effective online marketer. In his book, Seth writes: “Find a corner of the market that can’t wait for your attention. Go to their extremes.

If you’re reading this, I know that you are an entrepreneur that puts a lot of time, energy and resources to building your business. The last thing you need in your entrepreneurial journey is to run into any sort of legal trouble, but if you do, you’ll want to be protected. Better to be safe than sorry, right?   The sort of legal protection I’m talking about is setting up a corporate entity to protect you and your business. The good news is that it’s a relatively cheap investment. The double dose of good news is that I’ve got attorney extraordinaire, Bobby Klinck, on the show today to walk us through all the ins and outs of setting up an LLC or S Corp without all the confusing legal jargon. You may remember Bobby from our GDPR episode, but what you may not know is that Bobby has become our resident attorney here at Team Porterfield. We love him because he breaks down all the legal stuff for us an understandable, doable fashion, and actually kind of makes it all fun!     What we cover in today’s episode:

Ok, I have a confession to make...I totally LOVE to binge-watch certain shows like Housewives, Game of Thrones, and my latest binge has been The Handmaid’s Tale. So good! Anyway, I’ve heard from enough of you to know that you, too, love a good binge session. So what do you think it is about these types of shows that keep us coming back? I’m pretty sure the writers have a secret writing potion they use when they’re creating the storylines and scripts. ; ) But seriously, wouldn’t you love to know their secret so you could create content that your ideal customer avatar (I’m looking at you episode #236) wants to binge consume and can’t stop raving about? Well, you’re in luck, because on today’s show I’ve brought in a Hollywood insider to tell us exactly how it’s all done. My guest Melissa Cassera, is a publicity strategist and a professional screenwriter who loves nothing more than creating binge-worthy content, so she’s our girl! Melissa became obsessed with how movies and TV shows could create obsessed fan

Have you ever struggled to communicate a clear message to your followers? One that grabs AND keeps their attention? Is this scene familiar? You sit down at your computer, fingers on the keyboard, ready to create the perfect content to captivate your audience. You know this email you're about to send or the social media post you’re creating is going to resonate with your audience!    You hit SEND or POST…. And…. No comments on your post (except your aunt and a high school friend who is definitely NOT your ICA). The open rate on your email isn’t at all what you expected and the click-through rate is even worse. I think we can all remember scenes like these from our entrepreneurial journeys. But there’s hope, my friends! And that hope comes in the form of a 7-part communication framework. One that’s easy to understand and fun to implement. With just a couple tweaks to the way you position yourself and your customer, and how you talk to them, they’ll be eager to read that next email or social post. Excited

Have you ever sat down to write a blog post, create an outline for your podcast or video show, and you just froze? Not because of fear or imposter syndrome, because those are 100% real, too. Instead you froze because you just didn’t know what it was that your ideal customer wanted or needed from you. It can feel like you’re just pulling any old idea out of a dark hole. Now of course we will all suffer from writer’s block at some point, but what is worse is not understanding who it is you’re serving and why. In today’s show I’m talking about how to identify your Ideal Customer Avatar (ICA). Why is this so important? Because your ICA is someone who is absolutely crucial to the success of your business and if you don’t know who they are, your business won’t have legs to stand on. Your ICA is your PERFECT customer. This ONE single person is the potential customer who wants and needs YOUR content, YOUR product, or YOUR services. This is also a person that you LOVE to work with. Win-win! There are specific ways