Online Marketing Made Easy With Amy Porterfield

As an online entrepreneur you are constantly putting yourself out there. You’re writing social media posts, copy for emails, creating webinar slides, creating content for your podcast or video show, and writing blog posts. And when you do, you’re showing up in one of two ways: with your true personality shining, or trying to impersonate someone else. The problem is, especially if you’re just starting out, the impersonation route seems to be the popular choice. I want you to hear these words from my guest today, Laura Belgray: “There is no person, brand or artist that is for everyone.” Read that again, my friends: There is no person, brand or artist that is for everyone. You cannot and should not even try to be all things to everyone. When you do, you water down all that is wonderful and unique about YOU. Here’s the good news! Laura is in the business of helping people infuse their personality in all they do and she’s sharing some great tips and strategies with us on the show today. Laura is a copywriter

This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling back the curtain and sharing all of it with you today! Whether you’re currently a podcaster and would find it helpful to hear about my podcasting process and organization, or you’re thinking about starting a podcast soon and want to hear all the ins-and-outs of set up and how to decide on topics and guests, this is going to be an episode you don’t want to miss. Here are the 10 podcasting areas I get into on the show today. Hit play and let’s get started! Show Format Set Up Deciding on Topics and Guests Podcast Outlines Recording Editing Graphics Creation Publishing Promoting Tracking Your Analytics I’ve linked you up to all the podcasting equipment and software I use here, but I thought you might like

Today we’re going to talk about making money and actually being profitable in your business. Believe it or not, most entrepreneurs never really show a consistent profit in their business. The reason for this is because any extra money they have coming in ends up going back into the business. Reinvesting back in your business or using extra money on hand to buy the latest and greatest software or tool of the trade sounds like a reasonable and healthy plan, right?   Not so much. Especially when you’re not being intentional about it. My guest today, Amber Dugger, is a financial expert who tells us that maintaining clarity and control of where your money is going will be a game-changer but you must first have a good cash flow system. Amber is a mastery level Profit First Professional and teaches the cash flow system from the Profit First book, but her teaching is tailored specifically to online entrepreneurs. In case you were wondering, this has nothing to do with bookkeeping or accounting, but everything to

Let me ask you a question: Can you relate to any of these issues when it comes to writing your own copy? It takes forever to write a headline, a blog post, or the script for your podcast or video show because you’re constantly second guessing yourself? You write something, put it out there and...CRICKETS? (The silence is devastating.) You’ve got a tight deadline and you sit down to write but you’re completely blocked? You can’t seem to eek out anything on that page and the clock is ticking? If there’s one thing that most of us as online entrepreneurs have experienced it’s getting tripped up on writing copy. Well, don’t worry, there’s hope for us yet... Two things my guest, Marie Forleo (yes, the Marie from the award winning MarieTV!) shared on the podcast today that really resonated with me, and I think will with you too, are: You CAN learn to be a stellar copywriter in your business. (No more telling yourself otherwise!) Writing effective copy has been the single most important skill that Marie ha

In honor of the upcoming World Mental Health Day (October 10, 2018), I wanted to have a candid, real, and raw conversation about being an entrepreneur while dealing with depression. I have dealt with depression starting at a young age and it moved its way into the years that I was starting this business as well. There are three goals I wanted to accomplish in this episode: Goal #1: If you are struggling with depression or anxiety, or anything around mental health issues, I want you to know you are not alone. We may not talk about it, but we are out there. You are not alone. Goal #2: To get the conversation started. Mental health issues can be uncomfortable to talk about, but that needs to change. We need to have hard conversations and I’m hoping you will learn some tools in this episode to be more vocal about what you’re going through as well. Goal #3: You can still be successful in spite of, or in addition to, your depression or other mental health challenge you are going through right now. I didn’t wa

“There is no such thing as a benign email that doesn’t have a goal.” This is something my copywriter, Ry Schwartz, said to me a while back and it’s truer than ever today, with so many things vying for the attention of our audiences. It is critical that we be intentional with our communication and that’s where the P.S. Strategy comes in. In today’s episode I dive into the strategies behind simple, yet very powerful micro-conversions -- the P.S. Strategy being one of them. Once you understand how to use these micro-conversions in your communication with your community, you will not only be coaching their conversion from point A (your first interaction with them) to point B (which is them being your paying customer), but you will also be coaching them to take action when you ask them to. Both will be game-changers in your business!    If you’re not using micro-conversions in your marketing strategy, let’s change that right away! Join me on the podcast today! This episode is sponsored by my free master class,

Even the most vigilant goal-setters have been know to stumble when approaching the finish line, but my guest today, Jon Acuff - entrepreneur, New York Times and Wall Street Journal bestselling author, and popular speaker, has cracked the code on how to SIGNIFICANTLY increase your chances of FINISHING what you start, and you’re going to be pleasantly surprised to hear how to make it happen. In writing his most recent book Finish: Give Yourself The Gift of Done, Jon commissioned a study where nearly 900 people were studied for six months to figure out what really works and what doesn’t when it comes to being able to finish what you start. Jon breaks his findings down in six areas with an overriding theme of embracing imperfection (ugh! This is gonna be hard for some of us...)   "Developing tolerance for imperfection is the key factor in turning chronic starters into consistent finishers." - Jon Acuff Here are the six secrets to finishing what you start that Jon divulges on the podcast today: SECRET 1: C

My guest today, Andrew Warner, tells us that chatbots are the FUTURE of online engagement. Sounds like something we should pay attention to, right? If you’re not familiar with chatbots yet, you will be by the time you listen to this episode. I currently use chatbots to a limited degree in my business, but after this interview I can assure you, I will be using them in a MUCH bigger way. Andrew shared some amazing strategies that are easy to implement and don’t cost much, if anything. Andrew is the founder of Mixergy, a podcast where he interviews entrepreneurs on how they built their businesses. He also started BotAcademy.com, where he trains people to create bots (not something he recommends for the majority of my audience, by the way). In this episode, Andrew breaks down exactly: What a chatbot is (Andrew created this sample chatbot for my audience) How we should use them in our businesses (he blew my mind with some amazing statistics from using chatbots to increase webinar attendance show up rates) H

When just starting out in business (your first year or two) there are a variety of different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. That’s why I recorded today’s episode (and created the awesome New Business Focus Worksheet to go with it!). I’m breaking down the FIVE key areas to focus on when you’re just getting started, and these are absolutely crucial for a successful online business. Are you a seasoned entrepreneur? Don’t click away, because this episode is for you, too. I not only focused on these same areas when I first started my business, but I still do today. I use these five areas almost as a check-up checklist for my business every quarter and during my annual planning. Here’s a snapshot of what I’m covering in today’s episode: FOCUS AREA #1: The importance of understanding WHY you’re building your business. I talk about Simon Sinek’s Golden Ci

On today’s show I brought on the Integrator on my team, Chloe Euse. The goal of this episode is to help you step into the Visionary role as the founding entrepreneur of your business so that you can do more of the things that you were created to do and that are in your zone of genius. The deal is, in order to be able to fully step into that role, you will need to hire an Integrator (also known as a Project Manager) to work alongside you. I’m taking you behind-the-scenes so you can see how a Visionary and Integrator work together. To give you a hint, you as the Visionary are responsible for deciding on the WHAT of the business, while your Integrator figures out the HOW to make your vision come true. I really want you to take the time to tune in and listen today and hear directly from us, but here are the key areas we cover: The skills that are vitally important for an Integrator to have How specific Myers Briggs types may work better (or worse) together The nitty-gritty of how a Visionary and Integrator

HOW WEBINARS, CREATING A COURSE, AND A MEMBERSHIP SITE CHANGED THIS TEACHER’S LIFE IN A HUGE WAY! I'm always in awe when one of my students shares with me how they’ve built their million dollar businesses. Anna’s story is one of my favorites and I wanted her to share it with you as well! Anna spent 23 years as a second grade teacher but decided she wanted to make an impact on the education community in a bigger way. This decision to shift her focus led her to my programs and she dove right in, taking action after action until things clicked! She made $10k on her very FIRST webinar and she's NEVER TURNED BACK. You won’t want to miss Anna’s incredible story as she shares her journey to success. She shares the specific steps (and consistent action) she took from making that first $10k selling 2nd grade course curriculum, to creating a membership site for teachers that brings in almost $60k per month, to her latest venture, a course that teaches teachers how to teach guided-math, which at the time of this recor

  I’m the first person to admit when I’ve made a mistake. But I can promise you this, when it happens: I learn something new every time. Inside my private Facebook group for all of my students, my students often ask me to troubleshoot their challenges with launching their courses. Our FB Live chats and their questions inspired me to create this specific podcast episode for all of you. Based on my experiences with thousands of students, I’ve uncovered five core reasons why most online courses fail. My goal is to help make sure you don’t make these mistakes, and if you do, I want you to be able to learn from them and turn them into opportunities. In this episode I also talk about the importance of a validation blitz, and knowing all about your potential student’s hopes and fears, and what may be holding them back. I go into step-by-step detail about how to conduct a validation blitz in my Courses That Convert Program. You can learn more about that program and how to get started with an online course with my

As entrepreneurs, creating multiple streams of revenue should be our goal. After being laid off from a software development company in the year 2000, today’s guest, Jennifer Allwood,  discovered firsthand how using her creativity and passion could create not one, but six different revenue streams in her business. One of the things I love most about being an entrepreneur is how we are able to use our passions and creativity to build a business that has many layers to it—and Jennifer has done just that! So whether you are just starting out building your online business or are already doing amazing things but looking to up-level, you’re going to find lots of inspiration and actionable tips in this interview! Never Say Never Jennifer’s first foray into an online business revenue stream was through creating and selling a handful of short videos teaching people how to do fun DIY painting techniques on cabinets and furniture. After just a year, she had earned six figures...from simple painting videos!   Jennife

Most of you already know I’m all about list building. In fact, one of my favorite mottos is “always be list building.” But not everyone knows that an indispensable element of any successful list-building effort is an effective lead magnet—a freebie—that’ll stand front and center and draw crowds to opt-in. But then the question becomes: How do I know which type of lead magnet to create? That’s why you can’t miss today’s episode! I’m sharing the ultimate guide to choosing the right lead magnet for your audience, covering the seven types of lead magnets I think are working best right now. And what I’m sharing is not only from my experience. I’ve prepared a bunch of examples of lead magnets from some of my good friends and peers—all of them list building pros—and I’m also covering the pros and cons of each, to help you decide which lead magnets are right for you and your audience. To make it even easier for you, I’ve prepared a freebie with every one of the examples of lead magnets I’m going to discuss in the

  Today I’m bringing back one of my favorites, Facebook ads guru, Rick Mulready. The difference is today I’ve got him nervous—because he’s here to share with you what he’s NEVER shared before…he’s taking you behind the scenes and letting you in on his process of how he got to a million dollars in just one year (!). He’s also talking about how he reached that number with a decent (but not monster-sized) list of 17,000 (which once upon a time was 30,000). You know I love to talk tips, tricks, and strategies, but I also think it’s important to look at how you are thinking, how you are feeling, what motivates you to make certain decisions and how they actually work for you… which is what Rick is sharing today. Tips and tricks will only get you so far unless you learn to get your head on straight around everything you’re working on in your business. And Rick is ready to get raw and honest and show you the shifts he made during 2017 and the results these changes had on his life and business. Let’s get all of the

Today I’m taking a trip down memory lane to my early days— the first few years when nothing seemed to go as planned and everything that came my way felt like a BIG deal…I’m getting personal and raw and sharing with you what my business looked like when I first started out, the decisions I made to get where I am, and the most significant challenges along the way. (You asked, and I answered!) More specifically, I’m sharing those things I said “yes” to in the early days—the yeses that got me where I am today, in a multimillion-dollar business with an incredible and engaged audience. Wherever you are in your own business, you need to know: The business you have today will look dramatically different a few years from now… but it is the choices you make today—the things you say yes or no to—that will lead you towards where you’ll be tomorrow. And then tomorrow you’ll be able to make different choices, but because you and your business will be in a different place. So here’s a little help to get you to (hopefully)

Biggest Takeaways You Don’t Want to Miss: When you’re looking into creating a course—and this is especially true when you’re just starting out—you’ve got a TON of information to choose from. Maybe you’ve been working on this material for 5 or 10 years, or you’ve been consulting a while and you have a ton of stories, examples and exercises. Getting all of that out of your head can be difficult, to say the least. Whenever I sit down to create a new course (like I’m doing right now) it can be both exciting, and excruciating. Which is why I wanted to bring on Gina Onativia, a content and course expert who is in the trenches every day with her clients, building their courses. Gina has a super practical post-it exercise she’s created to help her clients figure out some pre-details before diving into course creation. I think of her process as kind of like a “prelude” to my own...and I think you’ll find it extremely helpful in your own course creation process. By the way, if you’re NOT in the midst of creating

Biggest Takeaways You Don’t Want to Miss: The fear of not being good enough is a tough feeling to shake. If you struggle with this fear, I know it can show up way too often. Now, I can’t promise that it will ever completely go away—but I am proof that you can silence that voice A LOT. If this fear comes up for you, then this is the show for you. Today I’m going to introduce you to a powerhouse named Rachel Hollis—an amazing entrepreneur who manages a lifestyle website with almost two million readers each year and over 800,000 actively engaged followers on social media. Together, we’re talking about the pressures that you face as mothers and fathers and husbands and wives and employees, and of course, entrepreneurs. We’re talking do’s and don’ts for entrepreneurs-in-the-making, and specifically, how to break through some of those major fears that we are constantly up against as you put yourself out there on social media, and in videos, and everything else you do to build your online business. (2:25) N

Biggest Takeaways You Don’t Want to Miss: One question I get asked a bunch: How do I transition from my 9-to-5 to an online business full-time? What are the exact steps? There are a lot of different ways to get there, but I wanted to bring in one of my students who did it in a less-scary and less-painful way that you can learn from and model. Melissa Norris will share with us ONE roadmap for how she got to where she could quit her day job and live out her dream business. Melissa’s story is filled with amazing insights and a-ha moments that many of you will be able to use for your own journeys—especially if you are interested in investing your time and money into webinars! (25:30) Now here’s the kicker for today’s ep: Melissa’s business is all about the pioneering lifestyle! I’m talking full functioning homestead with pigs and cattle, grinding your own flour, canning vegetables… things you’ll probably NEVER see me doing (and for good reason!). The fascinating thing is she was able to use the same mar

Biggest Takeaways You Don’t Want to Miss: I’ve been an online marketing entrepreneur for a long time now. I’ve worked with thousands of students and have gotten pretty darn good at finding patterns. Specifically, patterns in limiting beliefs and mindset blocks that often stop promising entrepreneurs in their tracks. One common struggle I’ve uncovered A LOT is the fight to stand out when the online world has become so saturated. And here’s the thing—it is tough to stand out. I’m not going to sugar coat it. It can be incredibly frustrating. But I’m here to tell you—sometimes it’s not just about the strategies. Sometimes the key to getting noticed is all about...mindset. And this all starts with one simple truth about every successful entrepreneur... (2:15) So, in today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart. Tune in now.