Online Marketing Made Easy With Amy Porterfield

When you’re just starting out, you can manage everything on your own. And you probably have to—until you’re generating revenue. As soon as that happens, things change. Priorities shift. To-do lists grow. New ideas, projects and opportunities pop up every day, all of which are left for you to juggle with. What if you had the right support to help keep you and your business not only in check, but growing? Imagine that new email campaign copy you’ve avoided writing for days has been broken down, researched and organized in such a way that it almost feels like you’re just filling in the blanks. Imagine you’re no longer prioritizing and checking off each box of your to-do list, rather it’s a document that lives with someone else, somewhere else—far, far away from you. Imagine you’re no longer the gatekeeper of every new project, launch, contractor or task. Your project manager (or PM) is handling it all for you. On this podcast episode I start the conversation about why this role is (or will be) essential for

You know how intense launches are from start to finish, right? You’ve heard me say here repeatedly that you’ve got to think through every part of it. And in so many ways, once that cart opens, you’ve got to double your efforts to save sales. Then once those carts close, you have to get scrappy to keep those new customers happy, and rescue any potential refunds. There are going to be so many people who just can’t make a decision about you. Even after you’ve given everything by building a superior course or program, with every bell and whistle an online student could wish for. However, the doubt surfaces because most folks are just looking for a way out (revisit Episode #156 with my good friend Russell Brunson later for more). Your job is to not let them find a way out, and the best, most effective way to do that is to meaningfully connect with your customers as much as possible. This episode is loaded with strategies on how to save potential sales during your next promo and ensure you don’t get a bunch of r

I don’t know about you, but I’m the type of person who loves to pick up a book I’ve read a bunch of times already, read it again, and find new takeaways. I love doing that, because I know every time I’m reading that book I’m in a different place in my life, making me see the insights in a new light. In that same spirit: There was such an overwhelming response to the original episode I recorded on creating compelling bonuses, that I wanted to rebroadcast this episode, with a new take. So not only am I teaching you the bonus strategies that have worked for me and my business, but I’ve got an all-new insight that I wanted to share that’s made a BIG difference in my launch results. Here’s a little of what I’ll cover in this mini-workshop all about creating bonuses: Strategies that have worked to drive sales for me over and over again How to incentivize buyers to buy on cart open day (instead of waiting!) The best bonuses to offer for an affiliate launch Then I want you to implement what you’ve learned i

In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets (get your free copy at amyporterfield.com/secrets). In this episode of the podcast, Russell shares some of the book’s juiciest concepts, including: Why 1,000 true fans are all you need to build a movement through your business. How to create a sweet spot in the market you serve and how to find new opportunities in it (because that’s where all the gold is). The rules you must live by to play like a boss. You’ll find an amazing amount of practical strategies; from identifying your ideal market niche and leading them to create new opportunities, all the way to understanding the REAL reasons why people buy your stuff and why charging what you’re worth actually shows you care more than anyt

Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business. If you’re starting to hear more about Facebook Messenger Ads, it’s for good reason. You’re probably one of the billion people who use the Messenger app to chat with family and friends instantaneously every day. But what if an ad popped up from your favorite clothing store and just by clicking it you could ask about one of their new products? Better yet, what if a rep from that store gets back to you immediately. BAM. That’s the beauty of Facebook Messenger ads for your customers. (It’s the first ad type that gets your ideal customer avatar talking with you instantly.) Now for you, this means being able to answer questions or address objections to your programs and courses in real time, like during a launch when you’re trying to close more sales. Today Rick and I go inside why this new format is climbing the charts and how you can take advantage of it right

Don’t you wish for a button you could push to get your creative brain synapses firing when it seems like they’ve gone on vacation? While we’re waiting on that magic, I’ve got something to bring you back into the light because we’re all human, right? You may be the most creative person EVER, but for whatever reason, there are times when content inspiration is elusive and it is a battle to come up with something new. This is especially true when you’ve been in the game for a while and feel like you’ve covered every angle of your industry. The good news is there are always more directions you can explore. Here’s a quick tease of the strategies I talk about on today’s show to help you create new content when you feel less than gung-ho: I’ll tell you about how I just dusted off some old content and gave it a new fresh spin (and how you can do the same thing with your own pieces!). The sure-fire way I ALWAYS am inspired to create new content (it involves me first and foremost stepping away from my laptop…).

You know that feeling after you’ve just poured blood, sweat and so many tears into building something, like, say, an online course? There is nothing like the feeling of accomplishment that comes with building a course! So of course you want to make sure you are marketing it effectively. Enter Victoria Gibson, online business coach and mentor extraordinaire. She’s all about helping entrepreneurs get BIG results with their online courses and coaching programs. One of her clients built a 7-figure business in two years following the principles she is going to talk to us about on this episode. Here’s a quick preview: Is your program loaded with videos, downloadable audio and PDF worksheets? What about actual one-on-one time with you? That’s right. Your course may need more of YOU. Don’t worry, that doesn’t mean endless hours spent Facetiming. If you’re just starting out, you may be thinking, “Well, how could I possibly charge more than $97 for my course?” When the REAL question may be how could you not c

When a new opportunity comes along, do you immediately jump for joy to be a part of something new and exciting, or are you cautiously weighing your options? The thing is: Are you choosing things that are really driving your business forward or do you have a case of FOMO (fear of missing out)? And trust me, I’m your girl when it comes to all the various ways FOMO can creep into how you’re operating and end up costing you in the long run. After a few expensive missteps (one to the tune of $20,000; more about that here), I’ve gotten really good at saying, “No,” to the things that don’t fit the stage of growth I’m in with my business right now. Did you read that last part? I said, “RIGHT NOW.” And that’s important because we’re not talking about how to say, “No,” on this week’s show. We are talking about how to intelligently evaluate those shiny, fun, killer sounding opportunities that come your way and make everything inside of you shout, “Hell, yeah!” But is it really “Hell, yeah!”, or is it more of a “ma

Let’s rewind for a sec. Back in episode #146, I dished on Facebook groups. This is one of the bold moves I want you to consider making in 2017, because if you take the time to do it thoughtfully, it could be a tremendous game-changer for your business. No one knows that more than Jill and Josh Stanton. In just two years the Facebook group they built for their ‘Screw the Nine to Five’ business has skyrocketed from less than 7,000 members to nearly 40,000. You’re going to hear us talking about a lot of wicked smart strategies they are using to maximize the impact of the group on their business—list-building, selling, cross-promoting, sexy funnels and more. BUT, pay attention to me here because I don’t want you getting overwhelmed. Keep your eyes on the prize as you listen to the podcast (and lose your mind over all the cool things that Jill shares). The point of a Facebook group is engagement. The more you do that, by asking questions, listening and showing up in general, the more you’re going to know about

You know how I feel about having a pre-launch strategy—it’s crucial for success. Last week’s episode was all about the nuts and bolts of creating a successful pre-launch strategy. Today’s episode makes that plan truly actionable, as I deliver a case study of what that blueprint looks like in the real world. I talk to my good friends Terri Cole and David Vox who implemented a pre-launch strategy well in advance of their launch . . . and guess what followed? A wildly successful 6-figure launch they can now implement over and over again, and expect amazing results. Just a little background: Terri is a New York-based psychotherapist and founder of the Real Love Revolution, which has helped thousands of women transform their lives. David, Terri’s business partner, is a marketing and branding expert who’s produced over 150 transformational coaching programs. Get your notebook (or laptop) ready because not only are we talking about the seven specific steps they followed, we geek out on numbers—email open rates,

Here’s the truth: Planning your pre-launch is JUST as important as preparing your actual launch strategy. And the right pre-launch ramp-up will help you set the stage for a successful launch. While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go. That’s what I have for you today: A 90-day pre-launch roadmap that you can follow to create the momentum you need for an effective launch. Today’s plan is broken up into three months of specific strategies that build on each other. There are three key concepts: CREATE and post original content weekly CONNECT with your audience with a Facebook community COMMIT with a 21-day Challenge I also have a comprehensive guide to the 3 Cs to help you execute your plan. You can get that here. EPISODE FREEBIE Get Amy's 90-Day Pre-Launch Blueprint FREE DOWNLOAD Over the next 90 days of this plan you will learn:

Facebook ad targeting is the trickiest thing! I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it’s hard to know where to start to get out of the weeds. I’m walking you through it all with the help of my go-to Facebook ads expert, Rick Mulready. By the end you will be able to answer: Am I sure the problem is my targeting? What’s new that I’m not yet doing? Are my targeting groups set up correctly? Facebook ads are changing constantly, and by changing they are evolving — think about how much Facebook Live has grown in the last year and then consider all the ways that retargeting might be possible in those avenues… If you’re feeling confused, you’re in the right place. Rick and I are breaking it all down for you. We are going to walk you through 3 ways to fix your Facebook ad targeting—and the first way will surprise you. We are going in deep on ad copy, relevance scores, new audiences to retarget, and of course the basics. Rick and

Today I’m talking about the ONE THING that could be holding you back in your business. This is a real obstacle that can STALL your business growth. I know this because it stunted my own growth. Today I’m talking about the low-value bullsh*t questions you ask yourself that make you feel stuck. These are the questions that suck the soul out of you and can make you feel that you are not cut out for this entrepreneurial life. The scary thing is that you likely don’t even know you’re doing it! But if you feel discouraged by your progress and “not enough” in your business, you are for sure doing it. It’s time to find some new, alternative questions, don’t you think? To help me tackle this very important topic, I’ve asked my own mentor and former business coach (and one of my favorite guests!), Marie Forleo, to help me make this into something extremely tangible and actionable for you. I put five “low-value” questions—the kind that make your heart sink—in front of Marie and I asked her to turn them into quest

You might of heard me say that one of the bold moves you can make in 2017 is to build your very own, private Facebook Group to include with your course package. But, there’s one thing I haven’t told you yet... How to do it! Today, I’m breaking down how to not only set up your group, but how to make it grow for the long-term. This week’s mini training is all about what it takes to create a successful private Facebook Group to support the students inside of your paid programs. I’ve been doing these groups for a long time and today I’m sharing the behind the scenes details about what works—and what doesn’t. Also, make sure to grab my step-by-step how to guide for setting up for your first private Facebook group. It includes REAL LIFE EXAMPLES of others doing great things in their own groups and I’ve also included directions for how to set up your own private group. Download here. EPISODE FREEBIE Get Amy's Facebook Course Group Primer FREE DOWNLOAD Get ready to strengthen your impact, leadership and prof

Launching your first webinar is a pretty exciting feeling. You’re running on adrenaline and diving into slide decks, email copy, webinar platforms, and so much more. And because I know you’re likely juggling a million things right now (that’s normal, right?!), I’m here to help you take the first BIG step in webinar planning: Identifying a perfect webinar TOPIC and then crafting it into an irresistible TITLE. Now once you nail that title (as I know you will!), I also give 13 questions that will help you REALLY KNOW if you’ve nailed it. But what happens if you listen to my latest mini-training, come up with your topic and title and then realize you totally missed the mark and it’s just not working for you? In my freebie of the week, I’ve not only included those 13 CRUCIAL QUESTIONS, but also some solid troubleshooting tips to get you through any challenges you might come up against. Just grab it below. EPISODE FREEBIE Get Amy's 13 Questions That Will Reveal If You Have a Winning Webinar Topic and Title F

Have you been seeing the ultra-successful challenges that many smart marketers have been implementing in their business? Are you curious about how it all works? Then this powerhouse mini-training is for you. Online challenges are a fantastic tool for building your email list. However, there’s actually an incredible benefit that most marketers hosting challenges don’t take advantage of. My guest today is revealing his action-packed plan that shows you how you can actually make money from your first challenge — in addition to growing your email list. Zach Spuckler is no ordinary business guy. He’s 22 years old and already an online business expert with a long list of tried and true success stories to show for it, including a $22K+ 5-Day Challenge strategy he is sharing on my podcast today. Click to learn Zach’s flawless plan that you can leverage to execute your own 5-day Challenge. Like anything, when it comes to Challenges, you need a system. A plan that will get you started. That is what I’m giving yo

Forget your resolutions. Instead, let’s focus on making ONE BOLD MOVE in your business in 2017. I have seven ways for you to put a stake in the ground and inject new life into your business starting NOW. Most of these seven I have done myself, so I know they can boost your business, give you a shot of confidence and be a massive game changer. For a little extra push and motivation, I want you to also check out my freebie: my must read list to build momentum in 2017. I can’t think of anything better than a great book to help bring me new perspectives and ideas. Also, when I need inspiration, I turn to books. So for me, diving into some good books is CRUCIAL if you want to propel your business forward. EPISODE FREEBIE Get Amy's Must Read List to Build Momentum in 2017 FREE DOWNLOAD As for the 7 bold moves, I carefully picked each of them because I know they will help drive growth for your business, and can be implemented with little cost on your part. In fact, I’ve include how you can take action for eac

Of the hundreds of online tools and resources out there— and there are hundreds—it’s tough to know where to spend money and where to save. My team and I have used many and have found the ‘tried and true’ tools that will assist you for the long run and give you the resources you need to navigate your online business through the three stages of launching. Today it’s all about growing a profitable business with the right resources, while also keeping it lean. To get you started, click here for this value-packed tools guide (it’s FREE!), which details the specific tools and resources I mention (and more) and how you can leverage them right away. Get my detailed list here! This detailed, tested, proven list of online resources will keep you organized, increase your profits and make you look like the pro that you are. EPISODE FREEBIE Get Amy's 2017 Online Business Tool Must-Haves FREE DOWNLOAD Also, in this episode, I break down three crucial stages to building a strong online business and specifically shar

Today we’re talking about doing LIVE with purpose—specifically Facebook Live, Periscope, Snapchat and Instagram Stories. In fact, my guest, Nicole Walters, a sought-after online influencer, left her corporate job (she even gave her resignation live on Periscope!) to help entrepreneurs learn how their small wins can lead to big results. She is here diving into her 5-step process for creating a multi-day video series that will help you rapidly grow your email list. Regardless of your platform, this step-by-step process for creating your own video series will work for you. Get the step-by-step details here. Despite the amazing results you can get from video, some entrepreneurs (new and experienced alike) let their fears and anxieties psyche them out of using it. If you’re ready to focus on building your list, this is where you want to be focusing. These 5 steps will break down how to create your list building video series. What should your video series be about? We’ll cover that. How long should each vi

If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one. We are talking about PLANNING. Specifically, planning for the new year. The best part is that thanks to my guest today, you can be a pro at calendaring no matter who you are. Anne Samoilov is a launch expert and when I say she knows how to plan...I mean it! Get ready to hear her amazing, no-fail-formula for planning an entire new year of promotions, partnerships, and personal business goals. I’m giving you a solid plan for completing your 2017 promotional calendar from start to finish, and here’s what’s great: it won’t take much time at all. Even better, you don’t need to take any notes, because I have everything detailed in this incredible freebie! It is a quick guide to everything I share with you in this episode, including a list of questions you must ask yourself before you add anything to your calendar for the year ahead. Start planning your 2017 promotional calendar like a boss he