Online Marketing Made Easy With Amy Porterfield

When it comes to your next course promotion, breaking down your content is as simple as 1-2-3: What’s the best content to start a conversation with your audience? What content will help you drive customers to your core marketing message? Which pieces should you use to expand and deepen your audience’s knowledge of your subject? Today I’m breaking down the 3 stages of launching content. These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future launches as well. (I passionately use this method for all of my launches!) This is the content that will not only keep your potential clients engaged, but will attract the right people before, during and after your launch. And, not only am I walking you through the stages, but I’m SHOWING you precisely how you can apply them in my freebie: 3-stage content marketing launch plan here. I’ve created a sample 3-stage content marketing

Facebook’s super stealth ad targeting can zero-in on entrepreneurs over 30, who shop online at West Elm, don’t have children, love sushi, visited your website in the last 60 days and vacationed in Napa’s wine country last year — BUT it can’t seem to help you fix your Facebook ad missteps . . . That’s where I can step in and help with an extra special episode in which I’m sharing 5 common Facebook ad mistakes, and how you can fix them. My go-to-Facebook-ads expert Rick Mulready is here with suggestions, insight and feedback to help you bounce back from — and steer clear of — Facebook ad missteps. Side step these 5 common mistakes most of us make with Facebook ads. Click here! For example, how often and when specifically should you test your Facebook ads? Or, what is the best way to edit an ad — without messing up your metrics? Rick and I are breaking that all down for you. What’s more important: selling or getting conversions? And, how important are video views? The answers might surprise you. We system

How are you responding to the shifts happening NOW in social media marketing? I have you covered because today I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner. Click here to learn what updates to make to your social media marketing plan today. You may be noticing that organic social reach is declining. It’s scary, but don’t be afraid because while it sounds all doom and gloom, it’s not. There’s actually a lot of quality opportunities out there and the best ones are explained in this episode. Are you noticing that even the Facebook social media marketing rules are shifting? Michael tells you what you should no longer be doing on Facebook — and he also touches on you where your focus should be on Facebook. Learn what you can do to pivot your approach. The strategies that Michael gives you are ones that I am using too. You will hear MUST-DO tips for email marketing (including how to ensure y

Are you having a love/hate relationship with your course creation? Creating your first online course can be a challenge. How do you decide which content to keep and which to leave out. I have been there. It’s awful, you have such passion for your topic, but for a plethora of reasons it’s not coming through when you put pen to paper (or fingers to keyboard). I’ve built FIVE blockbuster courses over the last six years AND I’ve been in the very same struggle you may be feeling right now. Nearly 40,000-enrolled-students later, I’m going to walk you through how to break through the obstacles that can stall your product creation process. I am dedicating this entire special episode to demystifying the product creation process. I’m giving you the you exact steps to take when you feel stuck. (And, what the most common reasons are for getting stuck, so you know what to look for next time around.) There are three questions you should ask yourself before you create any course. These questions will help you find FO

Your first webinar didn't convert. You wanted to launch your course two weeks ago, but you just can’t get your content outline together. Your Facebook ads are seeing clicks, but not getting quality leads. What do you do when setbacks show up in your business? Bury your head in the sand? Or, pick yourself up and move forward, more determined than ever? Having an online business can be challenging at times, and part of being an entrepreneur is knowing how to bounce back from the tough times. It’s about having the right perspective. That’s why I wanted to chat with Patrick Bet-David. For Patrick, a setback is an opportunity waiting to happen. And his rags to riches story is inspiring for ANY business owner. Make sure you stay tuned to the end, because in addition to Patrick’s fascinating story, I wanted to give you a little bonus: A mini-training on how you can stand out from the competition and get results. First, you’ll learn what you need to instill in every potential buyer. Second, you’ll discover th

You’ve got this! Today, I have three incredibly DOABLE solutions to rid yourself of the feeling that may be overtaking your life – OVERWHELM. Ugh. I don’t even like saying the word, because I know how awful it can feel when it’s overtaking your life. And, I’m here to help. For me, overwhelm shows itself when I feel like I’ve gotten behind or everything feels disorganized, and I know things could go in a really bad direction. It’s in those moments that I use one of my personal stress strategies that I’ve been fine tuning ever since I started my own business. In this episode I share a very personal struggle that I’ve been facing in my business. Some of my overwhelm has been coming from my issue with doing VIDEO. Ugh! Click here to hear my story - you might be able to relate. I’m certain that you will find that one of the three solutions I share with you in my recent episode will come naturally for you. The other two you may have to work at more, but I promise you, if you put the work in, it will be SO WOR

Let’s face it, selling during your webinar can be awkward at first — but it doesn’t have to be. Today I’m giving you my BEST strategies for eliminating the awkwardness and creating a smooth transition into the sales portion of your webinar. Before I dive into it though, I want to tell you about my FREE Master Class, “How to Create Your First Wildly Profitable Webinar.” If you sell info products or programs, digital courses, or coaching and consulting services online, then I bet you’ve considered adding webinars to your marketing strategy. But as you know, there’s a lot of moving pieces with webinars, including the tech, filling seats, putting together your content, making that transition to selling . . . not to mention getting the courage to actually hit “broadcast.” (It can be scary!) Webinars can be intimidating, but they don’t have to be. Join me as I walk you through what it takes to create a profitable webinar strategy. Let’s jump back into today’s topic. You’re the expert, the go-to source on YOUR

Today, I’m on the edge of my seat wanting to give you a new strategy that will help you grow your business and make the most of your funnels, email marketing, Facebook ads and so much more. Everything you want for your business starts with an intention, right? Then, you add enthusiasm and dedication toward your idea. But, then what? Unfortunately, for many what happens next is resistance—whether it’s in the form of self-doubt, a financial obstacle, or perhaps just a seemingly unrealistic goal. By accepting these as obstacles, you are giving into the resistance and giving up on what what could be. So how do you get what you really want? Gabby Bernstein, best selling author and next-generation thought leader, is here to show you how you can burst through the resistance and actually create those new opportunities for your business. Her techniques of choice have included meditation and manifestation - two things I’ve never personally explored in my own business until now. Gabby used these techniques to ac

Are your Facebook ad questions piling up? Do you feel like the deeper you go with Facebook ads, the more questions you have? Well, I’m here to help! And, with me today is an audience favorite, Facebook ad expert, Rick Mulready. He joins me on my podcast frequently and has given my audience some amazing success with Facebook ads. So, listen in because we are answering questions that we have heard from MANY of you. This week we tackle big questions about organizing Ad Sets, specifics on targeting and also how to analyze your latest ad campaign (aka: what do all those numbers really mean?!). Here’s a look at what we are answering today: How many ad sets are best for each ad campaign? Should I combine smaller ad sets? Are there benefits to how many you have? (Rick’s answer to this one is VERY detailed and actionable!) When targeting people who like a certain Facebook page, should you also narrow the audience if you want to target specific types of people? Or, should you let the ad copy do that for you?

I’m here as a witness: It IS possible to tame your email inbox and seemingly never-ending list of tasks. In fact, thanks to today’s guests, April and Eric Perry, I’m at “Inbox Zero” right now. (Something I 100% thought was NOT possible!) They taught me something invaluable: The reason most of us fail at getting to Inbox Zero every day is because to get there, you can’t just focus on your emails. Huh?!  Here’s what I mean . . . It’s not just about getting to zero, it’s about changing your approach—so that you have the right tools and procedures in place to be able to get to ZERO every day. Which means—establishing a COMMAND CENTRAL for your business, AND your life. April and Eric have the freedom to do more with their lives, including spend a lot more time with their family, because of their own idea command central. You can create one too. This episode is to help get you out of the weeds and give you the FREEDOM to work on what you do best! Imagine what you could do if you had the head space to not wor

You bring something incredibly unique to your online course—your special delivery, your ideas, your personal experiences. However, you still want to go that extra mile to WOW your students and make sure they feel like buying your course was more than just a worthy investment. Recently I heard some important (and crazy) statistics on customer satisfaction and wanted to share them with you. Once I saw these mind-blowing stats, I knew right away that I needed to share with you my special ways to attract and keep a customer for life. Here are those stats— 53% of customers switch to a competitor because they feel unappreciated 40% of customers begin purchasing from a competitor because of their AMAZING reputation 42% switch to a competitor because they are put-off by rude staff 29% switch because they are annoyed by a lack of staff knowledge (a very important one for those of you with online courses!) Today, we are turning the tables on these stats and making sure you are on the positive end

Who makes up your support team? What are their unique qualities that help you run an all-in business? Today I’m talking with Christy Wright, expert business coach and speaker, who is telling us the four specific roles you must have filled—with the right people—to ensure that your business is exceeding all of your wildest expectations. We describe in detail how to be deliberate in selecting who to let into the inner circle of your business. Then, we tell you where and how to find them. You want people who will lift you up, push you to your potential, and give you the tough love you need in order to make the right choices for your business. Tune in to hear the four specific roles that you need filled and where to find the ideal people to fill those roles. Business Boutique is an amazing two-day event in Nashville for women interested in starting, running or growing a business. Whether you’re not sure what business to start or you need help tackling challenges, you will hear from incredible speakers who wi

My friend and Facebook ad EXPERT, Rick Mulready, is back and together we are answering the number one question we both get asked all of the time— How much should I spend on Facebook ads to ensure a successful webinar? Today we have THE formula that will help you calculate your exact cost per webinar registrant that you can expect for your Facebook Ads. I also have two freebies for you. They are incredible and I’m over the moon excited to share them with you. When you sign up for our freebies, you’re going to receive a special link to a Facebook ads online calculator that you can use to determine your exact Facebook ads budget for your next webinar. You will also get a cheat sheet detailing the the exact info you need to plug into the Facebook ad spend calculator. It’s all neatly packaged up for you when you sign up for the freebies! Click here to get both now! EPISODE FREEBIE Get Amy & Rick's Facebook Ads Spend Calculator FREE DOWNLOAD Rick and I know that Facebook ads can be confusing and often ti

In this episode, I’m bringing you a little tough love. Tough love when it comes to creating original content on a weekly basis. This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what. I KNOW IT’S NOT EASY. But it’s 100% worth the effort. Bottom line: Consistent content helps you build trust with your audience and earn their respect. AND - if you have content going out on a regular basis, you won’t have to work as hard when you are ready to promote. Meaning, it’s easier to make money when you are creating weekly, free content. (Listen here to find out why.) So no more excuses. Let’s hit it. Trust me, this could be the biggest game-changer for your business. And to help you decide which platform may be right for you, I’ve got a fantastic new freebie called the “Content Platform Play-by-Play” that breaks down the pros/cons and what it will take to get started with each. EPISODE FREEBIE Get Amy's Content Platform Play-by-Play

Today we are flipping the script on money habits. I’m so excited to have with me Rachel Cruze, author of, “Love Your Life, Not Theirs.” She is sharing her three money habits that, quite honestly, are right on the money! If you adopt these three amazing rules, your rituals around money management will empower you to see what is possible personally and help you grow your online business. Now, I like to think I’m a smart girl. I run my own business. I’m a planner. I understand my finances. However— I was blown away at how much one tip in particular changed my entire outlook and the way I managed money. And, then seeing how that affected positive change in my business—the results were fantastic. That’s why I want to share this with you so badly. You may have heard me say it already— but I believe that when growing your own business, it often feels that what’s personal is business and what’s business is personal. This could not be more true than for this very sensitive topic, money. Money is one of the mos

Are you looking to create amazing bonuses that will make your offer irresistible? Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop. I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, I’ve created this mini-workshop to give you the lowdown on developing bonuses that will get you results. Why are bonuses so important?  They enhance your offer by increasing the perceived value of your product. They allow you to teach outside of your content outline. They encourage audience members to navigate your course more efficiently. They drive sales. AND bonuses are one of my favorite pieces to plan out because there’s always something MORE I want to include for my students. It’s a fantastic way to give your students that EXTRA special piece of value. Now I’m going to tell you right off the bat, that you want 2-3 bonuses per course. I’ll workshop you through creating incredi

Today I’m pulling the curtain back on a piece that can mean the difference between steady sales and your shopping cart catching dust. I’m giving you the who, what, when, where and how of testimonials. These are especially helpful for those just starting out. And, I’m also excited to give you a freebie that will make these strategies come alive for your business. It’s called, “The Anatomy of a High-Converting Testimonial.” I’m going to show you how to turn a bad testimonial into a good testimonial, and a good testimonial into an outstanding one. Your testimonials will shine with the help of this awesome tool. EPISODE FREEBIE Get the Anatomy of a High-Converting Testimonial FREE DOWNLOAD Now, why do you need a good testimonial? Your credibility is everything when wanting your audience to trust you. Social proof is invaluable when it comes to this. Testimonials are the best way for you to address objections or hesitations that you may be seeing. Testimonials allow for your community members to speak up

Social media changes RAPIDLY and today we are exploring what’s working NOW. My guest today is Dr. Axe, a certified doctor of natural medicine, doctor of chiropractic, and clinical nutritionist. However, he’s not here to discuss health. He’s here because his website attracts more than six million views per month and his Facebook page has more than one million followers. This doctor knows what’s working in social media today more than some of the best social media experts out there today -and that’s saying a lot! Dr. Axe has leveraged what’s trending and his incredibly strategic take on building the backend of his business to grow his company using social media. Everything about this is a home run. Being engaged with your audience is the key to success. Knowing what’s trending in social media, knowing what your audience loves, knowing the latest information in your field are all components to growing your business online. Dr. Axe, however, is actually a minimalist when it comes to his online presence. He

Do you want to know what Facebook ad retargeting is all about? By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting is, but you will be ready to take the first steps to create your own campaign. Rick Mulready, my good friend and an expert in Facebook advertising strategies, is back and together we are talking all things retargeting. We jump right in, answering your questions about Facebook ad retargeting and how to start leveraging this strategy to get more sales. Your questions also inspired a spirited discussion about the tech side of retargeting, the steps for setting up a campaign, and the ideal cadence for your retargeted ads based on your audience. As our conversation progresses, we go deeper into the different strategies that you can use in your own Facebook ad retargeting campaign. We start with the basics—explaining what in the world this Facebook retargeting IS and when you can (and should) use it. Then, we go into how you can lever

Are you gearing up to launch a new course? Or want to hear the secrets to a great launch to bank for the future? Well, today is the big day I have been waiting for. I not only get to debrief my recent course launch with you (the good and the bad), but I also have five new lessons that will help you launch your next course profitably. I am brutally honest when it comes to sharing these types of learnings because I want you to be incredibly prepared for what you’re about to embark on. So here it goes. (Listen in here.) I have a no-holds-barred freebie from my recent launch for you. I’m sharing the final three emails that I sent to my audience as I was preparing to close enrollment. We generated almost $500,000 on just the final day and these emails played a part in the final-push strategy. Get these emails to use as a guideline for your own launch here. EPISODE FREEBIE Get Amy's Final 3 Launch Emails Sent Out During Courses That Convert FREE DOWNLOAD I’m a show and tell kind of girl and I want you to u