Synopsis
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
Episodes
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![#304: The Dangers of Making Safety and Comfort Our End Goals]()
#304: The Dangers of Making Safety and Comfort Our End Goals
18/10/2022 Duration: 27minIn today’s podcast, I’m going to be talking about the importance of pushing yourself in your business. Not because of some desire for greater income or some other external reward. But because of the person, it makes you when to push yourself to be better ... to take chances ... to try new ideas and approaches ... and to enjoy every last bit of the process—including falling down and scraping your knees.
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![#303: Why You Should Question Your Routines]()
#303: Why You Should Question Your Routines
04/10/2022 Duration: 04minWhy copywriters and content marketers stay stuck in their routines—and what they lose when they don’t question them.
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![#302: Eight Shifts You Should Make When You’re Beyond Booked Solid]()
#302: Eight Shifts You Should Make When You’re Beyond Booked Solid
20/09/2022 Duration: 29minEight areas of your business that you should evaluate once you’re consistently booked solid.
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![#301: The 3-Question Task Filter]()
#301: The 3-Question Task Filter
06/09/2022 Duration: 05minThree sets of questions that can help you consistently get through your to-do list.
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![#300: What Copywriters Must Do to Thrive in the Next Few Years, with Kira Hug and Rob Marsh]()
#300: What Copywriters Must Do to Thrive in the Next Few Years, with Kira Hug and Rob Marsh
30/08/2022 Duration: 48minHow copywriters can grow and thrive in this competitive and uncertain market, with Kira Hug and Rob Marsh.
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![#299: How to Make Smarter Decisions About Which Clients to Keep or Let Go]()
#299: How to Make Smarter Decisions About Which Clients to Keep or Let Go
16/08/2022 Duration: 24minUse this criteria to make an objective, strategic decision about which clients to keep and which to let go.
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![#298: Two Important Clues of a Good Opportunity]()
#298: Two Important Clues of a Good Opportunity
09/08/2022 Duration: 05minTwo clues to help you decide whether an opportunity is worth pursuing—or not.
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![#297: Copying What Your Peers Are Doing]()
#297: Copying What Your Peers Are Doing
26/07/2022 Duration: 05minThe dangers of blindly following what others are doing—using investing as an illustrative example.
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![#296: How Dave Snyder Scaled Up to an 8-Figure Content Writing Business]()
#296: How Dave Snyder Scaled Up to an 8-Figure Content Writing Business
19/07/2022 Duration: 49minDave Snyder of CopyPress explains how he succeeded in a market filled with content agencies.
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![#295: Beware of These Two Biases in Your Business]()
#295: Beware of These Two Biases in Your Business
05/07/2022 Duration: 04minWatch out for these two cognitive biases. They can trick us into doing the wrong thing in our business.
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![#294: How Freelance Writers Can Empower Each Other to Raise Their Fees]()
#294: How Freelance Writers Can Empower Each Other to Raise Their Fees
28/06/2022 Duration: 45minWhy we undervalue our client work, and how we can better support each other as we pursue higher fees.
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![#293: Your Project’s Gateway Action]()
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![#292: Recurring Revenue — How to Start Earning Steady Paychecks Without Going Back to a Day Job]()
#292: Recurring Revenue — How to Start Earning Steady Paychecks Without Going Back to a Day Job
07/06/2022 Duration: 43minFive different ways to create recurring revenue—and what you need to do today to make more of it.
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![#291: Why Perfectionism Is Self-Defeating ... and What We Should Focus on Instead]()
#291: Why Perfectionism Is Self-Defeating ... and What We Should Focus on Instead
24/05/2022 Duration: 05minThe problems with perfectionism—and what we should aim for instead.
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![#290: How Engineer Adam Kimmel Launched a Part-Time, Six-Figure Writing Business]()
#290: How Engineer Adam Kimmel Launched a Part-Time, Six-Figure Writing Business
17/05/2022 Duration: 39minAdam Kimmel describes how he build his six-figure content writing business on the side while working full-time as an engineer.
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![#289: Elaine Pofeldt on Creating a High-Revenue Microbusiness]()
#289: Elaine Pofeldt on Creating a High-Revenue Microbusiness
03/05/2022 Duration: 52minIn today’s podcast episode, business journalist Elaine Pofeldt to offer her ideas and advice for successfully creating a microbusiness—that is, a business with no more than 20 employees (including yourself) and a handful of independent contractors.
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![#288: How to Diminish the Power of Your Inner Critic]()
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![#287: The Two-Part Question You MUST Ask Every Prospect During a Discovery Call]()
#287: The Two-Part Question You MUST Ask Every Prospect During a Discovery Call
13/04/2022 Duration: 04minDiscover the two-part question I ask during every discovery call to qualify prospects—and land those that are a good fit.
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![#286: Chrissie Zavicar on How to Gain More Exposure and Generate Targeted Leads by Leveraging LinkedIn Newsletters]()
#286: Chrissie Zavicar on How to Gain More Exposure and Generate Targeted Leads by Leveraging LinkedIn Newsletters
05/04/2022 Duration: 44minChrissie Zavicar describes how you can use LinkedIn newsletters and other new features to gain exposure and generate targeted leads.
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![#285: Ready vs. NYR Prospects]()
#285: Ready vs. NYR Prospects
22/03/2022 Duration: 05minDiscover the value of not-yet-ready prospects, and why they’re an important—yet often overlooked—part of any successful business.
