Synopsis
Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). In this nuts-and-bolts, no-nonsense podcast, you'll discover how to get better clients, earn more in less time, and bring more freedom and joy into your writing business. Ed will walk you through the practical, “doable” systems and strategies he has developed in his own writing business — the same systems he has taught his private coaching clients. He'll also show you what’s working for other business writers by bringing you real case studies from the field. And he'll share all this information in an honest and transparent way, with no hype or fluff. Topics covered include: getting better and higher-paying clients; banishing the feast-or-famine cycle; doing more of the work that excites you; how to raise your fees and rates; boosting your productivity; making your business recession-proof; discovering and leveraging your strengths; finding your niche; pricing content writing projects; pricing copywriting projects; writing white papers; writing case studies; writing web copy; writing articles; and much more.
Episodes
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#285: Ready vs. NYR Prospects
22/03/2022 Duration: 05minDiscover the value of not-yet-ready prospects, and why they’re an important—yet often overlooked—part of any successful business.
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#284: Stoneyfield’s Brilliant Strategy
15/03/2022 Duration: 05minLearn why Stoneyfield decided to partner with Walmart—and what it can teach us about our own business decisions.
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#283: It’s Time to Get Comfortable Feeling Uncomfortable
01/03/2022 Duration: 24minMy thoughts on courage, fear, risk and perfectionism—and why everyone needs to get comfortable being uncomfortable.
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#282: Are You Lowering Your Fee to Get in The Door?
22/02/2022 Duration: 20minLearn why you need to stop lowering your fees to get in the door with clients—and how you should approach them instead.
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#281: When You’re Stuck at the Bottom
08/02/2022 Duration: 04minWhat you should (and shouldn’t) do when your business hits bottom.
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#279: Avoiding Catastrophic Failure
18/01/2022 Duration: 05minOur businesses are as susceptible to single points of failure as any engineering project—unless we take steps to find and mitigate them.
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#278: How ‘Original Research’ Projects Create a Wellspring of Profitable Writing Assignments
04/01/2022 Duration: 41minMichele Linn talks about how she got into original research, what the work entails, how she finds clients, and how much these projects command in fees.
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#277: How to Respond to an Angry Client
29/12/2021 Duration: 18minRespond thoughtfully—instead of reacting emotionally—to negative client feedback by following these five steps.
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#276: Acceptance Versus Giving Up
14/12/2021 Duration: 04minWhat a passage from media mogul Peter Barton’s book can teach us about how we perceive our unobtained goals.
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#275: How to Solve Your Most Stubborn Business Problems
30/11/2021 Duration: 28minThree pieces of advice that will help you finally solve your most complex and stubborn business problems.
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#274: The Fun and Lucrative World of Grant Writing, with Teresa Huff
16/11/2021 Duration: 38minTeresa Huff, a grant-writing coach, and nonprofit strategist, explains how you can add grant writing to your list of services.
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#273: Abundance as a Way of Life, with Peleg Top
02/11/2021 Duration: 01h03minEnjoy a free-flowing conversation about you can live a life of abundance with a teacher, coach, and wonderful human being, Peleg Top.
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#272: The Upside of Saying No
19/10/2021 Duration: 03minA powerful quote from habit expert James Clear reminds us why saying yes can be a problem—and why saying no can have a big upside.
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#271: Hiring Your Kids to Help You in Your Business with Linsey Knerl
05/10/2021 Duration: 38minFreelance writer and mom to six children, Linsey Knerl, describes how she’s hiring her kids in her freelance business.
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#270: Give Yourself Permission to Go After Bigger, Better Clients
14/09/2021 Duration: 06minIn today’s podcast episode, I explain why your hesitation to go after bigger clients probably isn’t about a lack of qualifications—and has to do with giving yourself permission.
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#269: Powerful Freelance Success Lessons from Moneyball
31/08/2021 Duration: 19minDiscover what the movie Moneyball can teach you about how to succeed as a freelance writer, copywriter, or marketing consultant.
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#267: Master The Fundamentals
17/08/2021 Duration: 04minIn today’s short podcast episode, I’ll explain why you can’t escape the fundamentals—and where you should put your efforts instead.
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#267: Austin Church on How and Why to Sell Strategy Engagements to Your Clients
03/08/2021 Duration: 48minIn today’s podcast episode, you’ll hear how and why Austin transformed his business to make it more profitable by going deeper with his clients.
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266: Give Me 20
20/07/2021 Duration: 04minIn today’s podcast episode, I walk you through my process for brainstorming solutions to big, complex problems.
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#265: Should You Post Your Fees?
06/07/2021 Duration: 03minIn this podcast episode, I’ll describe when it does—and doesn’t—make sense to post your fees on your website.