Barbell Business - Podcast For Gym Owners By Barbell Shrugged

This week on BARBELL BUSINESS we dive into the art of the referral. We discuss: Why referrals are an important element to a service business How to target and motivate your best members to help you bring new members into your gym How to make it easy for your members to refer their friends to your gym How to make sure you are building in the key rules to a successful referral program Also make sure to head over to Barbellbusiness.com/referral to get the free download we put together showing you all the steps to setting up a kickass referral program

This week on BARBELL BUSINESS we interview Ryan Bucciantini of KDA CrossFit. We discuss: How to build community into your box, and enhance the member experience Why you need to think of your gym as more than just a place for fitness Why you need to be humble and open to asking for help and finding mentors How to focus on growth in your business process, and open to change

This week on BARBELL BUSINESS, the crew talks about Barbell Logic and how the service could help your business thrive. We discuss: What is included in the Barbell Logic software How to optimize, automate, and outsource your admin work How the cost structure is laid out to benefit you the most The difference between building a system on your own and using Logic      

This week on BARBELL BUSINESS we discuss: How to strategically tap into your community to grow your membership How to set up your onboarding process to optimize the conversation rate of new members How to motivate your team to get onbaord with your passion How to set up a game plan to kill it in the new year spike

 This week on BARBELL BUSINESS we interview discuss: Why your mindset is the foundation for your success How to find clarity and unlimited motivation around your vision How to think with a growth mindset and understand your “Why” How to structure your conversations and interactions with your clients to show your true value Also be sure to check out the Member Lifecycle Challenge. For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience (MX) which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome MX for your gym family.

This week on BARBELL BUSINESS we interview Jason Rule from Driven Nutrition. We discuss: Why providing supplements is an important added value for your clients How to sell supplements in your box with out acting "salesy" How to structure your ordering and sales process to optimize profit margins How to educate your athletes on the overwhelmingly confusing supplement industry 

This week on BARBELL BUSINESS we discuss: Why your website is the most important point of contact in your digital marketing plan How to optimize your website to convert online visitors into clients How to effectively tell your gym's story through imagery and video The most important things to include on your website including testimonials, CTAs, lead magnets, and more

This week on BARBELL BUSINESS we interview Rick DiCarlo at Aliso CrossFit. We Discuss: How to be the best with what you have and scale intelligently How to diversify and optimize your intake process Why you should think of your business as a system of systems How to save time with your admin work and scale your work towards what is most important in your business Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle. Enjoy the show!

This week on BARBELL BUSINESS we interview Max Shank. We discuss: How to make the right decision every time with a cost/benefit analysis How to outsource and automate parts of your gym business Why you should create defined roles for yourself, the partners, and employees in your business How to set up productivity hacks to be more effective in your workflow Also be sure to check out our latest challenge. We’re challenging all gym owners to commit to our FREE Ultimate Member Lifecycle Challenge which will leave you a more capable, skilled, far less confused, and far more stoked business owner ready to crush the upcoming holiday slow season. You can learn more here

This week on BARBELL BUSINESS, we discuss:  How you can utilize social media to get clients in the door during your slow season How to create a strategic social media plan to target your specific client demographic  Why you need to have a consistent, organized, and uniform social media posting plan How to use social media like a strategic marketer with CTA’s, story telling, and brand development.  Make sure to check out the free download for this episode by going to barbellbusiness.com/socialmediatemplate If you’re interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego,  learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don’t wait.

This week on BARBELL BUSINESS we discuss: How your retention rate is effected by the first interaction you have with your clients How you can manage the expectations of your clients so they understand the value of your service Why you should be tracking and benchmarking your retention rate numbers so you can make educated decisions How to use effective communication to stand out from other gyms, and provide the most value for your gym members If you’re interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego,  learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don’t wait.

This Week On BARBELL BUSINESS we interview the founder of Barbells For Boobs, Zionna Hanson. In this episode we discuss: How to tap into a community and create social change. How to implement problem solving tactics into your business. Why you should be implementing more community events at your gym. How you can become a health care advocate for yourself and teach others to do the same. Gym owners: Commit to the Ultimate Member Lifecycle Challenge here and learn how to run your business in an amplified yet simplified way. http://www.barbellbusiness.com/lifecycle

This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss: His business model which allowed him to charge the premium for a high end personal training concierge club How he became NSCA National Personal Trainer of the Year in 2008 How he made 6-figures a year running 2 gyms and a few boot camp classes How he automated and scaled his business to get his life back Be sure to check out Ben's website to see all of what we discussed in action. You can find him at https://bengreenfieldfitness.com/ Enjoy the show!

This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss: The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market. How to add more value propositions so you can charge more for your monthly service. Why you need to think of your fitness service as a product and how to create massive value specific to your target market. Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading. Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com  

This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including: The different ways to structure your onramp  How to choose the best coach to run your onboarding experience How long your onboarding process should be How to transition your clients from onramp to regular classes  The Sales psychology to convert new clients into long term customers

This week on BARBELL BUSINESS, we discuss: How you can culture a culture of consistent learning in your gym How continuing education can impact your retention rates for both coaches and members Our favorite educational resources The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class Be sure to head to barbellbusiness.com/classshadow to download the free scorecard template. Enjoy the show!

This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss: How to sell 100% of your gym memberships on the phone without ever having to do the free intro session How to close over 50% of those sales calls How to cultivate intentional and consistent culture at multiple gyms To listen to The Mind Muscle Project, find them on: Instagram:@lachyroston and @raphfreedman Their website: www.themindmuscleproject.com/ iTunes: https://itunes.apple.com/au/podcast/the-mind-muscle-project/id934619356?mt=2 To learn more about their other businesses, visit: Peak Chocolate:www.peakchocolate.au CrossFit Creature: www.crossfitcreature.com/ Enjoy the show!  

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss: The origin story of Barbell Shrugged The biggest business and life lessons we've learned along the way Where we're headed as a company and in our personal lives If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.

This week on BARBELL BUSINESS, we discuss: The types of people who affect your outcome The categories of your life that are influenced by the company you keep The people (and companies) who may be in your blindspot How you can mindfully choose who to surround yourself with in business Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The box owner as the backbone of the CrossFit industry The increase of quality fitness entrepreneurs over the years The risk and reward of being a box owner The level of appreciation the community owes gym owners The evolution of gym owner mentality and mindset