Barbell Business - Podcast For Gym Owners By Barbell Shrugged

This week on BARBELL BUSINESS, we discuss: How to eliminate the mystery of running a business The new sustainable CrossFit business model How to finally take control of your destiny as a gym owner What next steps you should take. Either shit or get off the pot. Enjoy the show! Be sure to take the Ultimate Member Lifecycle Marketing Challenge at www.barbellbusiness.com/lifecycle

This week on BARBELL BUSINESS, we discuss: What a marketing/sales funnel is and why it’s important to understand the phases The symptoms of leaky funnel syndrome How to heal your leaky funnel How lifecycle marketing has replaced the traditional approach to marketing tactics How lifecycle marketing is a much more simplified yet amplified approach to growth and retention An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here) Be sure to check out the video version at www.barbellbusiness.com/noleakybox and commit to the Ultimate Member Lifecycle Challenge at www.barbellbusiness.com/lifecycle.   Enjoy the show!

This week, we chat marketing video expert Justin Ross. His specialty is in creating videos for health and fitness brands and helping you to get more clients in the door and retaining those you already have. If you’re using great videos in your marketing you are probably experiencing more engagement with your brand. People want to connect with you and video is the best way to authentically connect from afar.  In this episode we cover: How to shoot your own videos The equipment you need to pull it off The different types of videos you might want to use and how to name and treat your videos on youtube to make them as findable as possible, maximizing your SEO (search engine optimization) Enjoy the show!

This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX, a former Marine turned CrossFit box owner. We talk about his entrepreneurial journey and how he has become the successful gym owner we now as today. During this episode you will hear about: How to select good coaches Internship programs How to sell and ask for money Mycal’s first Barbell Mastermind retreat and the changes he made to his business that have allowed him to reach his goals Entrepreneurship and personal relationships How to successfully get out of your own way and delegate How to manage your time more efficiently while running a gym - creating a routine - busy vs. productive Finding where the most productive hours exist How to fall asleep in any situation Creating a positive mindset 30 days of motivation e-book Mycal’s morning routine Twitter: @mycanders Youtube: the daily derz All Social: CrossFitPHX IG: CoachDerz Enjoy the show!

This week on BARBELL BUSINESS, we had the pleasure of sitting down with Jesse Elder, a spectacular business coach who came from the martial arts world and where he ran several very successful studios. Give this show a listen front to back. I promise it’s full of many gems. Find out: What is actually keeping you from achieving your goals How to upgrade your life across the board and be insanely productive How to add $6-$14k a month immediately  Defining success and how to not cannibalize success in one aspect of your life for another Why your gym is full and your bank account is empty Why it’s important to keep score for the game your playing How money gives you more ways to express love How you’re betting against your client’s success and how to flip the script and honoring their intention and goals, giving them the tools to change their lives The 3 ways any business makes more money How to close a sale Another reason you should be using contracts How to practice the art of receiving How to choose from a men

This week on BARBELL BUSINESS, we discuss: The difference between selling memberships and selling solutions The benefits of a premium pricing strategy How emotional connection > benefits > features How to increase your gym's perceived value Get the free success story template discussed in this episode at http://go.barbelllogic.com/success-story Enjoy the show!

This week on BARBELL BUSINESS, we interview Adee Zukier, the owner and founder of Working Against Gravity. She discusses: The evolution of their online nutrition program and business model Hiring virtual assistants and new employees Their new referral and social proof model Optimizing the user experience Keeping your clients accountable for long-term success and extreme ownership Enjoy the show!

This week on BARBELL BUSINESS, we interview Craig Ballantyne, author of Early to Rise, creator of the Perfect Day Formula, a Strength & Conditioning coach, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the Training Advisory Board for Maximum Fitness and Oxygen magazines. He discusses: Dealing with anxiety and the feeling of impending doom The real importance of daily meditation Taking care of your body before you take care of others' The 5 pillars of success which you can start today Finding a mentor Enjoy the show!  

This week on BARBELL BUSINESS, we interview Onnit Academy's Chief Fitness Operator John Wolf and Chief Fitness Enforcer Juan Leija on: The Onnit Culture, Vision, and Mentality How you can turn your gym into one of total human optimization The beauty behind effective loveable communication with your team and clients The power of a like-minded entrepreneurial community How to mix automation and personality for your business Juan's (aka Juannit1) Snapchat pro-tips  Enjoy the show!

This week on BARBELL BUSINESS, we interview Andy Petranek, founder of the Whole Life Challenge and CrossFit LA, one of the first original 10 CrossFit gyms and one of the most respected CrossFit gyms in the world. In this episode, Andy discusses: the story behind how he created one of the first CrossFit gyms in the world what he believes to be the best training model for the modern CrossFit box how contracted members and coaches will change the way you do business how he overcame the challenges that come with innovating a game that wasn't working anymore Enjoy the show!

This week on BARBELL BUSINESS, we interview Angelo Sisco owner of the hugely successful O'Hare CrossFit and one of the members of the Barbell Mastermind. He discusses: How to have heart for more than just your members' fitness goals but for their success in life The single most important action that someone needs to take in order to improve the culture at your gym What a great culture does for your business and overall state of happiness in everyday life Bottom line, whether you like it or not, your gym is going to have a culture. Why not make it one you really freakin' love? Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The entrepreneurial emotional rollercoaster How to remind yourself you don't suck with the reverse gap Our favorite tricks to training yourself to also celebrate what you’ve accomplished in the past Enjoy the show!

This week on BARBELL BUSINESS, we discuss: Commonly distracting operations tasks that waste time and energy The high-level tasks a gym owner should not lose touch with Game-changing opportunities ALL gyms should put into place to 10x their efficiency Remember, if it's not a hell yea, it's a hell no.  Enjoy the show!    

On this episode of BARBELL BUSINESS, we discuss:our predictions for the future of the box businesshow to tap into change and differentiatorshow to crush at delivering a value added servicehow to build a thriving box in a consolidating marketEnjoy the show!

This week on BARBELL BUSINESS, we discuss: The importance of defining your gym's core values and how they can benefit almost ever aspect of your growth Pitfalls that come with poorly defined values - they run deeper than you might think Examples of core values that have inspired us  A deep dive into Barbell Shrugged's core values and how we live them daily Enjoy the show!

This week on BARBELL BUSINESS, we interview Jace Treat, communications expert at ZipWhip and discuss: Why gyms need a multi-channel communication strategy What the most common forms of communication are and the appropriate roles they play How to integrate texting into your gym's communication strategy You can contact Jace Treat to learn more about how you can enhance your gym's communication strategy through texting software to BARBELL to (206) 582-3725 or visit zipwhip.com  Enjoy the show!

This week on BARBELL BUSINESS, we interview Blayne Smith of Team RWB and discuss: The impact of social entrepreneurship and non-profits in the fitness community and industry Key business principles you must master to run a successful non-profit or for-profit organization How financial and operational practices used in non-profits can help systemize and sustain a for-profit business How your box can benefit and even profit from teaming up with non-profit organizations Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The differences between gyms which are built to survive and businesses that are planned to thrive The consequences that come with dreaming small and aiming too low How you can make the shift from survival mode to "thrivival" mode. Resources mentioned on this episode: Barbell Business Workshop - www.barbellbusiness.com/toronto-workshop Barbell Business' Free Manifesto - www.barbellbusinessbook.com Barbell Business Academy - www.barbellbusiness.com/academy Enjoy the show!

This week on BARBELL BUSINESS, we discuss: The challenges that come with having a 200+ member gym Getting more revenue with fewer members How to increase your lifetime member value How to upsell your members the non-salesy way Things to consider when adding different sources of revenue

This week on BARBELL BUSINESS, we give our thoughts on Why so many successful people were bad students (including us) When we finally fell in love with learning Pros and cons of traditional education versus learning on your own The importance of teaching and discussing what you've learned to others Where gym owners can learn new skills online Be sure to check out Barbell Business Academy, where gym owners learn new skills online. www.barbellbusiness.com/academy