Synopsis
The ultimate business podcast for gym owners and fitness entrepreneurs.
Episodes
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State of the Industry
08/03/2016 Duration: 59minThis week on BARBELL BUSINESS, we discuss the state of the gym industry in 2016: Why the future is bright for the small box industry The evolution of box & business partnerships Dangers of over/underestimating the power of the CrossFit brand The seasons of the gym business owner The 9 foundational components that make up a well-rounded, truly healthy gym business The importance of balancing your stakeholders Be sure to download the free Barbell Business Manifesto: The Anatomy of a Healthy Gym at www.barbellbusinessbook.com To develop your skills in the 9 areas of a Healthy Gym, enroll in Barbell Business Academy here: www.barbellbusiness.com/academy
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The Complexities of Young Entrepreneurship
23/02/2016 Duration: 40minThis week on BARBELL BUSINESS, we interview our friend Austin Felton. He's on his 3rd successful business venture at 22-years-old so say he's learned a lot in the last several years is a massive understatement. We decided to focus in on a few lessons he's learned recently like: hiring freelancers overseas managing a remote workforce firing employees navigating around toxic relationships Enjoy the show! Remember to head on over to BarbellBusiness.com to sign up for the newsletter. We're going to be launching an awesome new online academy for gym owners (present and wannabes) very soon and our email list will be the first to know.
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Developing a Rockstar Coaching Team
16/02/2016 Duration: 01h01minThis week on BARBELL BUSINESS, we interview Pat Barber, a CrossFit Games Athlete (since 2008), Co-owner of Warmup & Workout, and Head of Coaches Development at NorCal CrossFit. In this show, we discuss: How Pat got his career start in the fitness industry Innovatively making people better through effective coaching Hiring and coach training tips and methods What he looks for in awesome coaches The importance of a collective mission
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How to Buy a Gym
09/02/2016 Duration: 55minThis week on BARBELL BUSINESS, we interview Charles Boyett, a recent graduate of the Barbell Business Workshop, Barbell Logic client, Barbell Masterminder, the new owner of Training Grounds Fitness and Orange Park CrossFit, and one of the most awesome guys you'll meet anywhere. In this show, we'll discuss: Taking the leap from one career path to another Challenges that come with acquiring a failing gym Mending a broken and disconnected culture Charles' #1 piece of advice for others looking to purchase a gym For more information on how Charles' growth strategy for Orange Park CrossFit came to be so dang effective, visit www.barbelllogic.com and schedule a discovery session.
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How to Spend Now to Increase Your True Wealth Forever
02/02/2016 Duration: 59minIn this week's episode of BARBELL BUSINESS, we interview Bryan Franklin. Bryan is Mike's business coach, a co-author of "The Last Safe Investment," and a top Silicon Valley coach for first-time CEOs who has helped 7 of his clients grow their start-ups past the $1 Billion mark. We'll cover several topics in their new book "The Last Safe Investment," once of them being: Myth: If you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily, allowing twenty to thirty years of secure, peaceful retirement. Reality: Though this might have been true at some point in the last century, it is not true any longer. If you want to get ahead and enjoy a life of prosperity, you must invest in the last safe investment: yourself, and your own skills, value to others, relationships, and overall happiness. For a copy of "The Last Safe Investment," visit SafePlan.org Enjoy the show!
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Why Great Entrepreneurs Are Also Great Lovers
26/01/2016 Duration: 01h04minThis week on BARBELL BUSINESS, Mike, Ashley Bledsoe, Doug and AJ discuss some of their biggest relationship pitfalls, several of their favorite resources, lessons learned, and why love is really the key to success. Be sure to check out http://www.barbellbusiness.com/love for additional resources mentioned in this show. Enjoy!
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Growing to 1000+ Gym Members
19/01/2016 Duration: 01h01minThis week on BARBELL BUSINESS, we interview Matt Reynolds of Reynolds Strong. In this show, Matt discusses: How he built one of the largest strength gyms in the US How he grew to over 1000 members The keys to their gym's on-going success Lessons learned from recently selling Strong Gym His top tips to operating as a high-performing entrepreneur Today's episode is brought to you by FitAid. Be sure to check out their new product FitAid Fuel which just launched last weekend. If you’re a gym owner, you can get 4 free cans of FitAid at drinkfitaid.com/deat. If you’re just a regular guy wanting a free can - they got your back. You can get one free there too. Enjoy the show.
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Going Pro: Are You a True Entrepreneur or an Athlete Who Owns a Gym?
12/01/2016 Duration: 50minThis week on BARBELL BUSINESS, we discuss: Are you an amateur business owner? Or are you operating as a true entrepreneur? Incognito haters, false security, and other things holding you back from going all in. Old school marketing and sales tactics are dead. Evolve with the times and you might actually like it. The ratio for gym owner self education How to stop running from the stuff you've been ignoring For more resources visit www.barbellbusiness.com Enjoy the show!
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Step Up Your Client Experience Strategy
05/01/2016 Duration: 30minThis week on BARBELL BUSINESS we discuss: The difference between a hobby business and a real business Why the way we've run our gym in the past will not work today How to include purpose and connection into your daily SOPs What you can do to improve your client experience strategy Enjoy the show!
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How to Deal with Your Biggest Frustrations
15/12/2015 Duration: 40minThis week on BARBELL BUSINESS, we’re talking about how to deal with frustrating relationships with people you work with, your partner, and mostly yourself. In this episode, we'll cover: Overcoming the hero complex The difference between a healthy striving for excellence and corrosive perfectionism How we deal with the toxic effects of being frustrated with your body, your achievements and your sense of worth. How you can tackle 2016’s goals with a new, growth-focused mindset. This episode is brought to you by FitAid - our favorite Paleo-friendly post-WOD recovery drink. For a free case, visit www.drinkfitaid.com/deat. Enjoy the show!
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Our New Favorite Book on Leadership: Extreme Ownership
08/12/2015 Duration: 37minThis week on BARBELL BUSINESS, we discuss our new favorite book on leadership, Extreme Ownership, written by Jocko Willink and Leif Babin. This is a book you and everyone on your team should read. Jock and Leif share hard-hitting, Navy SEAL combat stories that translate into lessons for business and life that work for both leaders and those who make up the team. This is the perfect business book for someone who doesn't enjoy the traditional self-help style of writing. Jocko and Leif take you through riveting first-hand accounts of making high-pressure decisions as Navy SEAL battlefield leaders that translate into everyday business decisions quite seamlessly. In this show, we pull out a few of the points we believe gym owners can start to implement today. Enjoy the show.
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How to Escape the Grind and Grow For Your Community
01/12/2015 Duration: 01h07minThis week on BARBELL BUSINESS, we discuss: When you know it's time to step away from your business to work on yourself The ROI of attending live events The difference between an instructor vs being a true coach and leader How to get buy-in from your business partner and/or life partner The difference between meet ups, workshops, retreats, conferences, and masterminds How to choose the right one for you. You can only read so many books and listen to so many podcasts before you hit a ceiling on your development. Make 2016 the year for growth and development. No one is holding back the success of your gym but you. Learn how you can offer more by escaping the daily grind and connecting with other like-minded entrepreneurs. To get more details on Barbell Business events coming up this year, visit www.barbellbusiness.com/events and fill out the short form with your interests. We'll send you details as we finalize them. Enjoy the show!
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How to Get More Referred Members for Your Gym
17/11/2015 Duration: 31minThis week on BARBELL BUSINESS, we discuss: Why referred members are the most valuable members Why you cannot rely solely on "word of mouth" marketing How to set up a smart direct referral system Offering incentives - should you or shouldn't you? Tangible referral cards that crush during the holidays How you can partner with local businesses for lead generation Visit www.barbellbusiness.com for more resources like: A demo of Barbell Logic to see how we the automated smart referral system A $50 off discount for great quality gift cards at fitnessgiftcards.com (code: DEAT) A downloadable lead source tracking sheet
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How to Protect Yourself From Yourself (aka The Legal Episode)
10/11/2015 Duration: 01h01minThis week on BARBELL BUSINESS, we interview the woman who is constantly protecting us from ourselves, our lawyer Melissa Jaffe. In this episode we discuss: How to find a lawyer that aligns with you (hint: find a holistic lawyer) The 3 big areas that you should focus on as a business owner The 3 biggest and most common contract mistakes business owners make How to protect your business' IP in a realistic way To learn more about Melissa and her methodology behind holistic law visit her website at www.mbjaffelaw.com and download her PDF by texting BARBIZ to 33444. Enjoy the show!
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How to Rethink Your Business to Deliver Meaningful Impact
03/11/2015 Duration: 53minThis week on BARBELL BUSINESS, we interview Yanik Silver and discuss: How aligning your business with your passion and purpose will improve your bottom line How to define your vision and start crafting your company’s culture How to develop your tribe How you can evolve your business into one that makes a meaningful difference in your community and your own life Enjoy the show!
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How to Master the Art of Leadership
27/10/2015 Duration: 50minThis week on BARBELL BUSINESS, we discuss: They journey from follower to leader Qualities of a leader Old school vs today's leadership roles How to develop the leader within you To learn more about the systems we use help our team manage business more smoothly, visit www.barbelllogic.com and watch the on-demand webinar.
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Defining Your Customer Experience Strategy
20/10/2015 Duration: 46minThis week on BARBELL BUSINESS, we discuss: How you can determine your next customer experience project with the Kano model How you can plot your members’ basic needs and expectations How to determine your SMART goals for your next project What software you can use to manage your next project How to pull knowledge from every aspect of life into your business Enjoy the show!
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Pursue Your Passion w/ Lewis Howes
13/10/2015 Duration: 43minThis week on BARBELL BUSINESS, we interview Lewis Howes, former pro football player turned speaker, author and lifestyle entrepreneur. Listen to this podcast to learn: How Lewis built a seven-figure business from nothing in just a few years How he transitioned from what he was good at to pursue his passion How you can “get-in” with industry influencers How you can build a team to help you on your mission to pursue your passion Keep an eye out for his new book “The School of Greatness” which will be released on Oct 28th. You can pre-order it on his website at LewisHowes.com Enjoy the show!
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The Advanced SOPs Episode
06/10/2015 Duration: 41minThis week on Barbell Business, we talk with Jonathan Bienz who explains how he uses his extensive Sigma Six training to identify inefficiencies in gyms and other businesses. If you're lacking processes, this is where you want to start. If you have existing systems for your business, this episode will blow your mind. He takes procedures, processes and SOPs to a whole new level. If you want to learn more about gym systemization and automation, visit www.BarbellLogic.com and watch the on-demand webinar.
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Promote Your Gym and Raise Money for Charity at the Same Time
29/09/2015 Duration: 39minYou're about to hear what we like to call an "encore broadcast" so you may have actually heard this episode before. If you have, you should listen to it again because it's awesome. If this is new for you, we'll discuss how Matt Sharp, owner of CrossFit Maximus built a charitable referral system for their gym. Since we originally aired this show, Sweat Angels has brought about huge successes for gyms using their system and for the charities they've helped fund. Learn more at http://www.causely.com/sweatangels ALSO, be sure to visit barbellbusiness.com to download an all new free eBook: "How to Grow Your Gym and Raise Money for Charity at the Same Time" which is an extension of this show. Enjoy!