Small Business Lifestyle

While a business starts with an idea, the idea alone may not get you far. In this podcast, Naomi Stockman shares the methods she uses to help people clarify the many steps necessary to go from inception to a business that’s actually trading and growing.

That's a question Matthew White had when he was considering becoming a contributing writer to Flying Solo. Jump forward a couple of years and it's a different story. In fact, plenty of differing stories and mostly unrelated to his core business.

No doubt you’ve heard a thousand times that ‘content marketing’ is a key marketing strategy for the soloist. But how do you get the attention of an Editor when it seems everyone is trying to do the same thing? Lucy Kippist is Flying Solo’s Community Editor and she gives us some valuable insider tips.

At most times of the day and night, Flying Solo’s forums are abuzz with discussions about how to get products moving. Forum regular, John Romaine regularly shares his advice and in this podcast he shifts from keyboard to microphone to give some pointers on how to begin the journey.

In a world seemingly dominated by content creation and obsessed with ‘reach’ and ‘engagement’, where does the independent professional fit in? In this podcast, Bec Derrington returns to help us understand our place.

Tammy Tansley helps people communicate and interact effectively in the world of work. In this podcast, we look at some strategies to handle those tricky business relationships that come up now and then.

In this podcast, Amanda Vanelderen shares her top tips to help us kick off 2018 with renewed energy. To keep the party going a little longer, she uses popular song titles to make each point and has some great, straightforward ideas. Just what we need.

While it may seem counterintuitive given the tumultuous world of journalism, Sherene Strahan thinks there’s much to gain from adopting an inquisitive mindset. Here’s how it’s done.

Christie Whitehill started Tech Ready Women to improve the success rate of female startups. She’s also the CEO of Hatching Lab and Co-founder of the Poppy Renegade movement. In this podcast she gives an overview of some key startup challenges and their solution.

Come on, we’ve all heard the notion of paying yourself first, haven’t we? But so few actually do. Najma Khan wants to change all that and shares a fairly simple approach to the topic. If you’re basing your business success on what the ATM allows you to withdraw, this one’s for you.

Tom Cameron loves WordPress and it scares the hell out of him. With worldwide popularity comes increasing risk, as the platform has become the bad guys break-in target of choice. In this podcast, Tom tells us what we need to do to stay safe and secure.

Ingrid Thompson helps health practitioners turn their passion into viable, long lasting businesses. While the tips she shares are relevant to all independents, they’re must-dos to those she calls the ‘movement professionals’.

Elizabeth Formosa returns to give us an update on the super-popular online fashion industry. She highlights the many challenges faced in this fiercely competitive sector and how she’s gearing up to help. As you’ll hear, she’s invested heavily in an online course and openly details the process and the rationale.

If you have that annoying feeling you’re giving too much away and missing money-making opportunities, Rachel Kurzyp’s approach to bundling up her offerings may be just the answer. Since she overhauled her website a couple of years ago she making more revenue from better clients.

While Rosie Kaplan is technically a soloist, she has a team in her corner, helping her overcome obstacles and challenges. This is her ‘mastermind group’ and it’s been so life changing that she’s built a business helping others do the same. Here’s how it all works.

If you're waiting for your accountant to tell you when it's time to set up as a Pty. Ltd, you risk becoming a risky business. So says solo lawyer, Ian Aldridge. In this podcast he outlines the process and costs.

Jacqui Pretty helps turn people into authors and she reckons that with the right approach most of us can do a damn fine job. In this podcast she walks us through the process and details how long it will take and what it will cost.

In this podcast, Jordan D’Urbano talks about the important role cold calling has and how it can achieve things that other strategies cannot. He tells us how to prepare and how to get up when you keep getting knocked back. Yay to the old-school phone!

For anyone who doesn't identify with popularised versions of success, Kate Toon's irreverent new book is likely to become your how-to go-to. She's one of a kind, as perhaps we all are.

Debbie Eglin is a productivity junkie and enjoys getting others into shape. If you’re planning big things or possibly heading for an exit, it could be time to get your house in order. Here’s where to start.