Social Media Social Hour Podcast: Social Media Marketing | Content Marketing | Facebook Marketing | Instagram Marketing

Are you satisfied with your sales and marketing strategy? Do you rely on exclusively on referrals for the growth of your business? This week on the podcast, I’m joined by Chris Palmisano, VP of Sales & Marketing at Khorus Software, and we talk all about sales and marketing strategy.  In this episode you’ll learn what a “sales stack” is, why having a CRM in place is critical in today’s market, and how to get your marketing and sales team working on collaboration. Plus, much more. Let's do this...

Are you getting results with your Facebook Ads for lead generation? Have you been placing Facebook Ads and simply not getting results? This week on the podcast, I’m joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook Ads strategies that work for both B2B and B2C businesses.  In this episode you’ll learn why you should avoid simply adding “noise” in the Facebook ad feed, how-to provide value for people when using Facebook ads, and much more. Let's do this...

Are you struggling to find social media marketing strategies that work for your business? With the recent algorithm changes that are occurring across social media causing you to re-think your entire social media marketing strategy? This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C businesses.  In this episode you’ll learn how to adjust your social media strategy with the recent update Facebook made to their algorithm, how you can still achieve success organically on Facebook, the importance of having public captions in your videos, and much more. Full show notes available at http://casualfridays.com/203 Let's do this...

Are you running social media marketing tests to optimize your businesses performance? Are you tired of wasting time and money on strategies and tactics that don't work? This week on the podcast, I’m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab - and we'll cover a bunch of social media marketing tests that they've ran and go over the results.  In this episode you’ll learn how and why the Social Media Lab thoroughly analyzes their content before publishing, if third party tools hurt your social media performance, and much more.  Let's do this...

Is your website generating enough leads for your business?   Is your website allowing you to convert your community into customers?   This week on the podcast, I’m joined by, Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you’ll learn how-to convert traffic on your website that is not getting converted, how user behavior plays a major role in converting traffic, why a page takeover opt-in may be better than a pop-up, and tons of other converting nuggets.  Let's do this...

Are you hiring influencers or providing them with free product in exchange for publicity about your business?  Are you looking to tap into influencer marketing campaigns even more in 2018? As influencer marketing gets more and more common among brands and businesses, it's absolutely critical that you have influencer marketing contracts in place and even more important that your contracts are buttoned-up to protect your business.  In this episode, I'm joined by Mitch Jackson, of Streaming.Lawyer, and he provides 21 clauses that should be in every influencer marketing contract.  Let's do this...

Is your content standing out and driving results for your business? Are you creating content that differentiates from your competition? This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, tactics, and tips that Garrett and his team have used to drive an email list with over 200,000 subscribers and rank as a top 25 product in the SaaS 1000 list. By listening to this episode, you'll learn how the 10x Marketing Formula can help surpass traditional marketing techniques you may be using. Let's do this...

Would you like to grow your social media following, email list, or website traffic? Of course, we all would. This week on the podcast, we dive into growth hacking. I'm joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run structured growth tests.  In this episode you'll learn what “growth hacking” is and how you can utilize it to strategically advance your business. Let's do this...

Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account? Have you considered an Instagram Takeover as part of your social media marketing strategy? This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns.  In this episode you'll learn what Instagram takeovers are, why you should consider them as part of your social media marketing strategy, who to target, and how to run successful campaigns. Let's do this...

Have you ever thought about starting a podcast? Are you looking for other ways to create content to demonstrate thought leadership and build brand authority? This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you'll learn my personal podcasting journey and how my podcast has helped grow Casual Fridays, why you should start a podcast, my podcasting schedule and workflow, and much more. Let's do this...

Are you struggling with how your business can leverage video marketing as part of your overall marketing strategy? Does the thought of getting in front of a camera and figuring out all the gear and technology frighten you? This week on the podcast, I'm joined by George Thomas, and we discuss how to get your business started with video marketing. In this episode you'll learn how you can start shooting professional video for your company for under $500, why it is so important to have a pre-production checklist, how effective your phone can be in creating professional video content, and so much more. Let's do this...

Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes! Did you know that people like online quizzes so much that they spend on average two minutes taking them? This week on the podcast, I'm joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode you'll learn how to effectively use quizzes for marketing and lead generation, how can businesses can utilize quizzes to effectively target audiences, and why quizzes can work for both B2C as well as B2B businesses. Let's do this...

Are you struggling to create quality content for your brand or business?  Are you leveraging the power of user-generated content with your customers?  This week on the podcast, I'm joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You'll learn what UGC is, why UGC is so powerful for brands, and why it is important for companies to be consumer-focused with UGC. Let's do this...

Are you creating more video as part of your social media marketing strategy?  Are you turning those videos into video ads on Facebook?  This week on the podcast, I'm joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You'll learn best practices for video ads on Facebook, how to optimize video ads on Facebook, and most importantly, how much money you should be spending on each video ad.  Let's do this...

Is your business using emojis in your marketing? Would you like your business to appear more authentic and humanizing with your target audience? On the podcast this week, discover how emojis are changing the way people communicate and how marketers can implement them to humanize their brand and give a boost to their marketing initiatives.

Are you creating more video as part of your video marketing strategy? Would you like to speak with better clarity to your audience? In this week's podcast episode I'm joined by Richard The Magician and he shares with you performance tips to that every vlogger and video creator should know. You'll learn exercises to help in your preparation for creating videos along with the importance of how you say the words you speak and the advantages of thinking from the perspective of your audience. 

Would you like to get more lead generation from your social media efforts? Would you love to save large amounts of time with automation techniques that turn clicks into customers? Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through advertising, capturing, selling, and an effective use of automation. Get more lead generation from your social media efforts and save large amounts of time with automation techniques that turn clicks into customers.

Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media? Want to know the importance of curating content correctly? Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in the hospitality sector.

Have you adjusted your Instagram strategy since the Instagram algorithm was released? Would you like to drive more reach and engagement with your Instagram content? Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you'll discover how even with an algorithm in place, it's still possible to get great reach organically on Instagram. You'll also learn why it's all about quality over quantity, how Instagram Stories can drive additional reach for your photos and videos, and so much more.

Don’t you wish you could ask Facebook some questions on how to best use the platform to grow your business? Wouldn't you love to know how to get great results with just $1 a day on Facebook Ads? Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook Ads with Logan Young of Blitz Metrics. The BlitzMetrics team has used lots of data analysis and knowledge gleaned directly from the mouths of Facebook employees to determine a standards of excellence system to use to get the most out of Facebook for their clients. Learn how to read the signals on a Facebook page to get more followers, engagement and how to best promote content.