Synopsis
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity delivered every Monday to help jump start your week!
Episodes
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Bluefishing: The Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims - I Love Marketing #309
23/10/2017 Duration: 01h29minThe Art of Making Things Happen and Making Your Dreams A Reality with Steve Sims, author of “Bluefishing.” It’s the fascinating adventures of the real-life Wizard of Oz and stories of singing on stage with the rock band Journey, a private dinner at the foot of Michelangelo's David while being serenaded by Andrea Bocelli, breakfast with Oprah Winfrey, and more. Steve is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/309. Here’s a glance at what you’ll learn from Steve in this episode: Anything You Can Imagine and Afford: Getting married in the Vatican. Diving trips to the Titanic. Singing on stage with the rock band Journey. Private dinner at
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Discover Your Massively Transformative Purpose with Peter Diamandis - I Love Marketing Episode #308
10/10/2017 Duration: 01h01minPeter Diamandis of XPrize, Abundance 360, and more sat down with Joe Polish to discuss the following: More about Peter’s program can be found at http://ILoveMarketing.com/Abundance Billionaires Secrets: 4 things billionaires do different from everyone else (Peter is personal friends with some extraordinary billionaires. Listen as he reveals billionaire secrets almost no one knows…) Mindset Matters: Why we’re living during one of the best time in history and what YOU can do to think more abundantly Strategies for getting ahead of the coming technological boom, using rapid change to your advantage and solving the world’s biggest problems The Power of Moonshots: How to go 10x bigger, push the boundaries of possibility and make “crazy” ideas a reality Why what you loved doing (and were passionate about) as a kid may hold the key to your ultimate success 2 powerful pieces of advice for companies that want to grow FASTER (PLUS: Peter’s advice for turning around any struggling company) Your Massively Transformati
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Should You Date Nate: A Behind-The-Scenes Look At One of The Most Bizarre Dating Profiles Ever - I Love Marketing #307
09/10/2017 Duration: 01h20minCopywriter Nate Rifkin wrote a sales letter offering himself as a date to women. He built an entire marketing campaign called Should You Date Nate. What happened next was beyond belief. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/307. In one of the most unusual I Love Marketing podcasts ever, you'll discover… Why a "self-confessed greedy capitalist pig" wrote what E! News called "The Most Bizarre Dating Profile Ever" How Nate spent a little over $800 on Facebook to promote his dating profile and made it go VIRAL THOUSANDS of Hate Mail Messages: Nate reveals how his "weird" dating profile got 250,000 visits over 7 days (He got a TON of hate and backlash, BUT also HUNDREDS of potential dates) Two MASSIVE mistakes Nate made in his dating profile (Nate shares what he would do differently if he could turn back time...) Planning For An Uproar: Real world advice for dealing with criticism, public attacks and hate mail
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Tapping The Secret of True Genius: Purpose with Mastin Kipp - I Love Marketing #306
25/09/2017 Duration: 01h52minWant to tap into the secret of true genius? Mastin Kipp says claiming your power and knowing your purpose will do just that. Discover what Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey, why even high achievers have trouble reaching their next level, and more … Mastin Kipp is a two-time best-selling author and the creator of Functional Life Coaching who specializes in a strategic, no-B.S. approach to accelerate his clients’ lives and businesses. If you would like access to the full presentation, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/306. Here’s a glance at what you’ll learn from Mastin in this episode: Claim Your Power: How to dissolve hidden blocks, thrive in your life's unique purpose and transform your life What Mastin did to go from bottoming out on cocaine to becoming recognized as a "thought leader for the next generation" by Oprah Winfrey Why even high achievers h
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The Truth About Technology with Randi Zuckerberg (Encore Replay From The Genius Network Show) - I Love Marketing Episode #305
11/09/2017 Duration: 38minThe Truth About Technology - the dangers and opportunities entrepreneurs face, what every parent can do to ensure their child has a healthy relationship with technology, how to use technology in a way that makes you more productive and focused, and more - with Randi Zuckerberg. Randi Zuckerberg is an entrepreneur, author, investor, and media personality. As an early employee at Facebook, she lead major marketing initiatives in the company’s formative years and helped create Facebook Live. This is an encore presentation from the Genius Network Show - http://GeniusNetwork.com/43
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How to Go From Offline to Online to Offline Success with Brian Kurtz - I Love Marketing Episode #304
28/08/2017 Duration: 12minHow to Go From Offline to Online to Offline Success - discover the most important direct marketing lessons he’s learned from 30+ years of experience and over 1.3 billion pieces of mail with Brian Kurtz. Brian Kurtz was formerly the VP of Boardroom, Inc. and took the company from 5 million to 150 million in revenue. He’s mailed over 1.3 billion letters and is one of the greatest marketing minds alive. Recorded Live At The Genius Network Annual Event If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ilovemarketing.com/304. Here’s a glance of what you’ll learn from Brian in this episode: Brian shares the most important direct marketing lessons he’s learned from his 30+ years of experience and having mailed over 1.3 billion pieces of mail 5 old-school direct response marketing techniques that make your online marketing more effective The right way to treat your list that allows you to mail them more, make more money and have your customer lov
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What it Really Takes To Become A Successful Writer With Anna David - I Love Marketing Episode #303
14/08/2017 Duration: 01h04minWant to be a truly successful writer? Anna David shares what it really takes, how to find your flow, how a book can transform your career and the art of using words to make a bigger impact on the world. Anna David is a New York Times bestselling author, journalist and television personality specializing in addiction and recovery as well as relationships. She’s the author of Party Girl, Bought, the non-fiction Reality Matters, and more. If you would like access to the full interview, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/303. Here’s a glance of what you’ll learn from Anna in this episode: What it really takes to become a successful writer (PLUS: The only real way to make money as a writer) One thing you must eliminate from your life if you want to overcome writer's block forever Finding Your Flow: What to do to become a better, more productive writer Anna shares how to handle rejection, failure, and disappointment What having a written book can do to trans
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Why Unique Abilities Require Unique Marketing with Ben Altadonna - I Love Marketing Episode #302
31/07/2017 Duration: 12minDid you know that Unique Abilities require Unique Marketing? In this episode of I Love Marketing you’ll discover how to connect your Unique Ability® with Unique Marketing to transform your business, the unique marketing triangle and more. Ben Altadonna is the top trainer of marketing and strategy for the chiropractic industry. He’s the President of Altadonna Communications and has helped many great doctors survive and thrive in their practices. (Unique Ability® is a concept created by Dan Sullivan and is a registered trademark of The Strategic Coach, Inc.) If you would like access to the full video, the show notes, and the special resources for this episode, please visit ILoveMarketing.com/302. Recorded Live At The Genius Network Annual Event Here’s a glance of what you’ll learn from Ben in this episode: How to connect your Unique Ability with Unique Marketing to transform your business Avoiding Average Marketing: Why strong marketing can help you ward off competitors, idea theft and knock-offs What the “Unr
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Celebrity Supermensch with Shep Gordon - I Love Marketing Episode #301
17/07/2017 Duration: 01h21minMeet Celebrity Supermensch and Super Agent, Shep Gordon. Hear the connection between self-worth and celebrity, how Shep created and built the celebrity chef genre, the role belief plays in achieving your wildest dreams, and more. Shep E. Gordon is the famous talent manager, Hollywood film agent, and producer featured in the recent documentary, Supermensch: The Legend of Shep Gordon. Some of his clients include Alice Cooper, Anne Murray, Blondie, Teddy Pendergrass, Luther Vandross, Ben Vereen, Groucho Marx and Raquel Welch. Here’s a glance of what you’ll learn from Shep in this episode: Behind the scenes with Shep Gordon and his fascinating life Shep tells a touching story about Scooter Braun, Usher, Ariana Grande and the One Love Manchester concert The connection between self-worth and celebrity Picking Up On A Wave: How to become the face of a movement Shep shares his perspective on the dark side of fame The “guilt by association” strategy Shep utilized to help artists break through How Shep created and bui
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Supercharge Your Business and Health with Harry Massey - I Love Marketing Episode #300
03/07/2017 Duration: 01h21minHow to Supercharge Your Business and Health with GeniusX and Genius Network Member Harry Massey. Harry Massey is the co-founder of NES Health and co-creator of the world’s first practical system for reading your body field and then offering solutions to optimize it – giving you the ability to have more energy, vitality, and optimal health. Here’s a glance at what you’ll learn from Harry in this episode: Supercharge Your Business and Health: How to increase your energy and transform your business How Harry overcame 8 years of chronic fatigue and started experiencing more vigor, vivacity, and vitality Joe and Harry discuss ethical marketing and using it to create more good in the world Feeling tired? Here are 2 simple actions you can take right now to quickly increase your energy… Joe and Harry tell you what you can do to turn any struggle into success Decoding The Human Body-Field: The new science that is helping read and correct the energy of the human body Harry shares why films are so powerful for spread
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Miracles are Possible & You Are The One with Kute Blackson - I Love Marketing Episode #299
26/06/2017 Duration: 01h21minHear from Genius Network Member Kute Blackson about how to find your passion, ways to discover your destiny, the importance of truth, and practices you can put into action to feel more peace and happiness almost immediately. Kute Blackson is a visionary and transformational teacher. He offers a unique approach to the inside out approach to living what he calls “Liberated Living” - which means you can live, give, and share the truest expression of yourself. Here’s a glance at what you’ll learn from Kute in this episode: Kute shares his fascinating story of how he got started transforming people’s lives Miracles Are Possible: The profound connection between faith, belief, and healing The importance of expressing your truth, being who you really are and living an authentic life What You’re Born For: How to find your passion and discover your destiny When life isn’t working, here’s what you can do to break through limitations and experience more success… The End of Suffering: What it takes to open your heart, li
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Boost Your Brain Power & Learning with Jim Kwik - I Love Marketing Episode #297
05/06/2017 Duration: 01h29minDiscover how to boost your brain power, learn faster and more with Jim Kwik. Jim Kwik is the founder of Kwik Learning and a widely recognized world expert in speed-reading, memory improvement, brain performance, and accelerated learning. Here’s a glance at what you’ll learn from Jim in this episode: The 2 costliest words in business (and how faster learning can help you earn more money) Too much to read? Too much to do? Overwhelmed? Not enough time? Jim shares why we feel this way and what to do about it A.S.T: 4 keys to learning any subject or skill faster What genius learners do different than everybody else Think you can’t do something? Use this 3-letter word to obliterate almost any limitation Your Environment and Your Brain: How your surroundings positively (or negatively) affect your results “If knowledge is power, than __________ is your superpower”: How to tap into your greatest abilities Two things you need to grow a better brain even as you grow older – and – the two reasons why people cognitively
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How to Generate Relevant and Consistent Leads with Nicholas Kusmich - I Love Marketing Episode #296
22/05/2017 Duration: 16minWhat would happen for you if you could generate more leads and right fit clients for your business? In this episode, you’ll discover how to generate relevant and consistent leads with Genius Network Member, Nicholas Kusmich. Nicholas helps clients generate more leads and sales with Paid Facebook Traffic using his framework of Contextual Congruence. Here’s a glance at what you’ll learn from Nicholas Kusmich in this episode: How to Generate Relevant and Consistent Leads: The 4 M’s That Can Transform Your Business Lessons from a marketing campaign that generated 470,137 leads and over $3.2 million The Desirability Matrix: A simple method for creating valuable, highly desirable, easy to consume products and services Nick shares how to get your message in front of your ideal customer for pennies on the dollar S.A.G.E: Use this 4-part strategy to excite your customers and help them make more progress towards their goals The 2 golden rules for marketing effectively online (Violate these two rules and almost nothi
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What to Do to Create Share Worthy Videos & How to Be Ultra Spiritual with JP Sears, Joe Polish and Dean Jackson - I Love Marketing Episode #295
08/05/2017 Duration: 54minWhat would happen for you if your content went viral? In this Episode, you’ll learn 3 principles for creating share-worthy videos, how to experience more happiness and inner fulfillment, “How to Be Ultra Spiritual: 12 ½ Steps to Spiritual Superiority” and more with JP Sears, Dean Jackson, and Joe Polish. JP Sears is one of the featured experts at the next Genius Network Annual Event and is the author of “How to Be Ultra Spiritual.” He helps people heal, eliminate self-sabotage, and live more meaningful lives using a unique approach blended with comedy and seriousness. Here’s a glance of what you’ll learn in this episode: Why JP Sears wrote his new book “How to Be Ultra Spiritual: 12 ½ Steps to Spiritual Superiority” What you can do to experience more happiness and inner fulfillment 3 principles for creating share-worthy videos (Plus: JP Sears shares his video creation process) An insightful technique that helps you discover yourself and heals your relationships How to become more successful and find your pur
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How to Create Compelling Copy that Sells with Joe Polish, Dean Jackson, and Jennifer Hudye - I Love Marketing Episode #294
24/04/2017 Duration: 01h07minWhat would happen for you if you were better at creating compelling copy that sells? In this episode, you’ll learn how to create compelling copy, use words to influence, craft messages that attract your ideal clients, and more with Joe Polish, Dean Jackson, and guest Jennifer Hudye. Jennifer has worked with some of the top experts in the world. She is the founder of Conscious Copy and Conscious Hustler. She helps experts, coaches, and leaders develop attention and trust with their email list. As a result, they become the influencer in their space, build a loyal tribe, and make a bigger impact. Here’s a glance of what you’ll learn in this episode: Everything Is Copy: How to use words to influence people and get bigger, better results A marketing discovery Joe made that transformed his business and bank account Dean shares how to craft a message that attracts your ideal customer and helps you stand out from almost any competitor You can turn prospects who don’t immediately buy from you into your most valuable,
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Business Growth Solutions with Akira Iguchi - I Love Marketing Episode #293
17/04/2017 Duration: 01h05minLet me ask you...do you believe that struggling can help force you to find solutions for your greatest growth? In this special episode with Akira Iguchi you’ll learn how you can uncover the best solutions through connection, contributions, and collaboration. Here’s a glance at what you’ll learn from Akira in this episode: Akira shows us that making your passions profitable will lead to a more fulfilling life. How to become solution oriented by asking yourself these 4 questions. Struggling forces you to find solutions to your problems and grow. Connecting with people who have already had success in the area in that you are struggling with gives you an opportunity to learn from the wealth of their experiences. The solutions you are looking for are out there but you need to have the drive to force yourself to find them. Breaking down your main goal into smaller more achievable goals gives you a sense of accomplishment and helps build your confidence. Giving out free, quality content creates leverage, builds a
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Technology, Focus, and Marketing with Dean Jackson - I Love Marketing Episode #292
10/04/2017 Duration: 01h12minLearn about fascinating technology, focus, marketing and more to build and grow your business in this special episode with Dean Jackson and Joe Polish. Here’s a glance at what you’ll learn from Dean in this episode: Joe and Dean discuss fascinating technology that is going to change the world Succeed In A Distracted World: Train your mind to focus and make smarter decisions How Joe's new marketing book is going to transform artists and entrepreneurs businesses Straight Talk About Addiction: How it shows up, why it's a solution and what we can do Modern life marketing lessons that could make you a fortune How to experience more peace, profit and freedom in your life Shownotes and links from this episode can be found at: www.ilovemarketing.com/292
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Finding and Creating Breakthroughs with Dean Jackson - I Love Marketing Episode #291
27/03/2017 Duration: 11minLearn an approach for Finding and Creating Systematic Breakthroughs with Strategic Coach Alumni Member Dean Jackson. Dean Jackson is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun. Here’s a glance at what you’ll learn from Dean in this episode: The systematic approach to creating breakthroughs in your business Improving your offer to scale your business The 9-word email strategy to re-engage leads Re-engaging strategies to convert existing leads The top 3 strategies to create breakthroughs Targeting breakthroughs to scale your business The 3 punch knockout system to re-engage your list Shownotes and links from this episode can be found at: www.ilovemarketing.com/291
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Hooked: How to Create Habit-Forming Products with Nir Eyal - I Love Marketing Episode #290
13/03/2017 Duration: 15minDiscover How to Build Habit-Forming Products, How To Create Desire, Engagement and more with Nir Eyal. Nir Eyal is a best selling author and writes, consults, and teaches about the intersection of psychology, technology, and business. He’s the founder of two tech companies, an active investor in habit forming technologies, and taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Here’s a glance at what you’ll learn from Nir in this episode: How Twitter, Instagram and Facebook build addictive products and services Nir explains the 4 steps you need to build habit-forming products How to get people so hooked on your product that they won't stop using it even if a ""better"" product comes along Put these 3 types of rewards into your products to make them irresistible The Power Of The Unknown: How to manufacture desire and engagement" Shownotes and links from this episode can be found at: www.ilovemarketing.com/290
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Podcast or Perish with Paul Colligan - I Love Marketing Episode 289
28/02/2017 Duration: 11minDiscover Podcast or Perish: why now is the best time for you to podcast, how you can podcast, how the democratization of media impacts you and your ability to grow your reach with NEW Media, and more with Genius Network Member Paul Colligan. Paul Colligan is the CEO of Colligan.com, an Amazon bestselling Author, a podcaster for over a decade and helps companies leverage technology with less stress. Here’s a glance at what you’ll learn from Paul in this episode: Podcast Strategies that hit number 1 in 7 countries the day it was released How your Podcast can be device, geography, and platform independent The democratization of media and anyone can be a part of it Multicasting that allows you to be on all players, all the time Building a community and subscriber base that is notified every time you publish something new Shownotes and links from this episode can be found at: www.ilovemarketing.com/289