Synopsis
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity delivered every Monday to help jump start your week!
Episodes
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Grab My Interview With JJ Virgin Today!
17/02/2017 Duration: 57sThis is Joe Polish, and on my other Podcast, Genius Network, I just released an AMAZING INTERVIEW with my good friend JJ Virgin. In it, we talk clear and specific tools to build your courage and have more strength and resilience and, among other things, the single most important thing to pay attention to if you want to thrive in EVERY area of your life. It’s an important interview, and I wanted to make sure you knew about it. If you subscribe to Genius Network TODAY on iTunes, you’ll get that episode delivered right to your device. Or, visit GeniusNetwork.com/Subscribe and we’ll take you exactly where you need to go. Do you know biggest thing that can help you when you’re facing any obstacle or fear in life? JJ does - and you can listen to the entire interview today - subscribe on iTunes - or visit GeniusNetwork.com/Subscribe
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How To Get People To Care with Marie Forleo - I Love Marketing Episode #288
14/02/2017 Duration: 11minLearn how to Get People to Care, why sales prevention can be extremely lucrative for you, the counterintuitive way to create a rapidly growing (and profitable) business you love, how to create a bonded community of customers and clients that sell your products and services for you and more with Marie Forleo. Marie Forleo is a marketing and lifestyle expert as well as a bestselling author. She’s the creator of MarieTV, the B-School, and has influenced millions of readers in over 191 countries worldwide with her socially conscious digital media company, books, programs,and resources. Recorded Live from the Genius Network Annual Event. Here’s a glance at what you’ll learn from Marie in this episode: How to get people to care about your products and services by building a brand that people love and trust. Why sales prevention is a strategic pattern interrupt that gets people's attention - and more sales. When you narrow your marketing, those who join you, trust you more. How you can take your refund rate from 19
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Financial Independence: Your Growth Plan for the Future with Garrett Gunderson - I Love Marketing Episode #287
31/01/2017 Duration: 01h36minLearn how you can get the Strategic Advantage to Create Financial Independence, how to accelerate your business growth and invest wisely with Genius Network Alumni Garrett Gunderson. Garrett is the Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity. Here’s a glance at what you’ll learn from Garrett Gunderson in this episode: How Garrett and Joe met and why Garrett thinks Joe is brilliant The most strategic advantage you can have as a business owner if you want financial independence Stock Market Slipups: Why being heavily invested versus keeping a lot of cash on hand could be a BIG mistake (PLUS: When diversification is the WRONG move…) How to increase your cash flow, keep more of what you make and successfully manage your money Ask THIS question to invest your money wisely and accelerate your business growth 2 harmful money mistakes entrepreneurs make and what you should do ins
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EPT: The Entrepreneurial Personality Type with Alex Charfen - I Love Marketing Episode #286
17/01/2017 Duration: 12minLearn about the entrepreneurial personality type, the contribution equation, the power of momentum and more with Genius Network member Alex Charfen. Alex is an internationally recognized speaker, business consultant, coach, co-founder and CEO of Charfen. He has helped tens of thousands of entrepreneurs grow and scale their business including consulting for billionaires, the Fortune 500, and some of the most successful people in the world. Here’s a glance at what you’ll learn from in this episode: 3 Awakenings of The Entrepreneur: Where they begin and you can harness their power Alex shares the one thing that makes you unique from everyone else The Contribution Equation: How unleashing your skills and abilities can change the world An advantage you have as an entrepreneur that can get you anything you want The Power of Entrepreneurial Momentum: How it makes you physically stronger and cognitively smarter Shownotes and links from this episode can be found at: www.ilovemarketing.com/286
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Catch Joe's Exclusive Interview With Peter Diamandis On The Genius Network Podcast
14/01/2017 Duration: 50sThe Coming Boom in Science and Technology w Peter Diamandis- Available Now Exclusively On The Genius Network Podcast - https://itunes.apple.com/us/podcast/genius-network-worlds-best/id1161195772?mt=2 Peters Event - http://DiamandisEvent.com Genius Network Online - http://GeniusNetwork.com
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Three Key Components to Direct Response Marketing with MaryEllen Tribby - I Love Marketing Episode #285
03/01/2017 Duration: 13minDiscover the 3 Key Components of Direct Response Marketing, the most important part of your campaigns, the 60, 30, 10 Rule, Why You Don’t Sell Lingerie to Lumberjacks, Media Buying and more with Genius Network Alumni MaryEllen Tribby. MaryEllen is the CEO of Working Moms Only, founder of The CEO’s Edge, Best Selling Author and highly sought after speaker and consultant. Recorded LIVE from the Genius Network Annual Event. What is Direct Response Marketing? How Direct Response Marketing compares to Branding (and which one you want to focus on); Direct Response Marketing Channels you can be using; The 3 Components of Every Direct Response Marketing Campaign: The biggest myths about the copy, offer, and list - and the most important to focus on; The 60:30:10 Rule and why you don’t sell lingerie to lumberjacks; The Most Desirable Traffic Online: __________ Traffic; The Biggest Problems with Joint Venture and Affiliate Traffic and what you can be doing instead; Why Buying Your Way In helps you build a long term su
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Make 2017 Your Best with Joe Polish and Dean Jackson - I Love Marketing Special Episode
24/12/2016 Duration: 01h25minIn this special Episode with Dean Jackson and Joe Polish, you’ll Discover How to Make 2017 your best, how to get ahead and achieve true success and fulfillment, an insight from Jeff Bezos that everyone running a business needs to hear, and much, much more. Here’s a glance at what's in this episode: Joe and Dean give an update on everything that's been happening in their life and how to make 2017 one of your best years ever The Artist for Addicts Movement: Using art as a force for good and changing the global conversation about how people view addicts From Idea to Book: How Dean has simplified the book creation process and what YOU can do to simplify your life Joe and Dean look back at how Genius Network has grown and where it's going How to get ahead and achieve true success and fulfillment in life A brilliant insight from Amazon founder Jeff Bezos that everyone running a business needs to hear The amazing technologies that are being created and how they are going to transform millions of people's lives Joe
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Lessons Learned from a Half Billion Dollars of Product Launches with Jeff Walker - I Love marketing Episode #284
20/12/2016 Duration: 12minDiscover the Lessons Learned from a Billion Dollars in Product Launches, getting people to WANT your products, how to generate more sales by providing value, and more with Genius Network Alumni Jeff Walker. Jeff is a NY Times Best Selling Author, creator of the Product Launch Formula, and CEO and founder of Internet Alchemy Inc - a company that helps entrepreneurs and small business owners create successful product launches. Here’s a glance at what you’ll learn from Jeff in this episode: How Jeff went from making $1,650 in his first Launch...to doing his first 6-figure Launch ($106,000 in a single week) while sitting in his bathrobe... to doing a Launch where he made $1.1M in the 1 HOUR How you can build anticipation to buy your product in the same way Apple does with their products (and you don't need Apples marketing budget to pull it off) The secret to making sales like a natural born "closer" without using high pressure tactics or slimy sales strategies (This is the ethical way to make A LOT of money eve
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Double Your Revenue in One Year How to Build, Engage, and Monetize Your Audience with Webcasts with Mike Koenigs - I Love Marketing Episode #283
06/12/2016 Duration: 13minLearn how to Double Your Revenue in One Year, How to Build, Engage, and Monetize Your Audience Using Webcasts with Genius Network Member, Mike Koenigs. Mike is a Serial Entrepreneur, 10-Time #1 Bestselling Author, Speaker, Interactive Online Personality, Entertainer, and founder of MiXiV Media Network. Here’s a glance at what you’ll learn from Mike in this episode: How to broadcast your content to the entire planet for free on any device and build an audience anytime, anywhere Apple's billion dollar secret you can use to become more successful and make more money A technology you can use to stand out, gain trust and have your prospects buy faster than ever How to read the minds of your audience, customers and prospects 7 types of media and 9 different dashboard tools you can use to effectively sell more of your products and services A shortcut for rapidly engaging and interacting with your audience Shownotes and links from this episode can be found at: www.ilovemarketing.com/283
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Ideas Worth Using: Creating Results in Advance with Dean Jackson - I Love Marketing Episode #282
29/11/2016 Duration: 14minIdeas Worth Using, Getting Results In Advance with Dean Jackson. Dean is often regarded as the Marketing Buddha, a marketing philosopher, and marketing genius and he shows you how to use marketing as the ultimate lever to a life of freedom and fun. Here’s a glance at what you’ll learn from Dean in this episode: A Counter Intuitive way to generate more sales, revenue, and profits How to sell something for 5X more than your competitors by delivering results in advance One Question that can change the way you operate your business (and get you better clients) What you can do to reduce costs in your marketing, advertising, and fulfillment Why you have to deliver far less to produce a happy client with a new way of structuring your offer Why it’s LESS expensive to deliver the result than it is to convince people to give you money to deliver the result How to reduce your cost of acquisition by delivering a result for your clients in advance What to do to create greater value and a friction free experience How to
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The Lego Principle Can Make You Richer: Marketing Automation Done Right with Brad Martineau - I Love Marketing Episode #281
21/11/2016 Duration: 13minDiscover how the LEGO principle can make you richer, marketing automation done right, the power of a playbook and more with Genius Network Member Brad Martineau. Brad is the founder of SixthDivision, a company that helps small business owners and entrepreneurs reduce overwhelm and in-office complexity with automation so they can better convert leads into sales. Here’s what you’ll learn from Brad in this episode: How to convert more leads into sales using marketing automation How to reduce frustration around marketing automation The biggest problem with automation is not the software, it’s the process (and what you can do to maximize the process starting today) Why how you implement automation is your greatest asset (not the software) Your greatest asset is your ability to implement ideas (and what you can do to do this more often, more efficient, and more effective) How to bridge that gap from idea to implementation with your automation What LEGO figured out for small business (and how it applies to you conv
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Flip Your Flaws with Renee Airya - I Love Marketing Episode #280
14/11/2016 Duration: 14minLearn how to take your greatest potential flaws and turn them into your greatest gifts with Genius Network Member Renee Airya. Renee Airya is a former fashion model, who underwent massive brain surgery at age 29 for a life-threatening tumor that had been undiagnosed for 15 years. Coming out of anesthesia, she awoke to what most people would consider a nightmare. "Flip Your Flaws" is not only a compelling story of Renee's journey, she will challenge you to step out of hiding by flipping your flaws and using them as a gateway for expressing your sincerity and unique abilities. Here’s a glance at what you’ll learn from Renee in this episode: Why Choosing How we deal with our flaws will lead to a life of success, power and health or self-destruction, insecurity and shame The traditional definition of a flaw and why it may not support you The Human Condition: Living with Flaws How Dealing with your Fears and Flaws can transform your future The gift of intuition - and how it can help others heal The power of Jou
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The Secrets of Business Mastery with Mike Agugliaro - I Love Marketing Bonus Episode
09/11/2016 Duration: 01h05minHear from Genius Network member Mike Agugliaro as he shares his rags to riches story: how he started as an electrician and eventually built a multi-million dollar service company. Mike is the co-founder of Gold Medal Service and CEO of CEO Warrior, organizations that help service professionals and small business owners with coaching and mentoring to get to the next level. Listen as Mike shares his journey to financial freedom , and hear his favorite tips for executing projects faster, transforming your pain into power, and what to do when you’re stuck in your business. Here’s a glance at what you’ll learn from Mike in this episode: How Mike went from being an electrician to the owner of a $30 million service company and a $3.5 million coaching business Ask yourself these two questions if you want to execute plans and projects 10x faster Transforming Pain into Power: How to turn adversity into massive accomplishments Mike reveals the 9 pillars for solving any business issue with any employee Why prioritizing
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The Drivers of Desire with Michael Fishman - I Love marketing Episode #279
07/11/2016 Duration: 14minGenius Network member, Michael Fishman shares the Drivers of Desire - How to Know What People Want and How to Let Them Know You Have It. Michael is a trusted adviser of brands on marketing, positioning and business growth. With special category expertise in health and personal development. He continues to lead the annual Consumer Health Summit which he created in 1994. Here’s a glance at what you’ll learn from in this episode: The Drivers of Desire How to Know What People Want and How to Let them Know You Have It What You Can Learn from a famous 15 year old painter about Mastering the Basics How You Can Bring Certainty to Your Marketing - and Improve Your Results - Why Knowing the Rules (up front) gives you the Freedom to Break Them to Create Breakthroughs What Do People Really Want? (It’s not what you think and it goes beyond a conscious choice) Why Do People Do What They Do (Understand the deeper reason for this and you can have a greater impact, influence, and contribution) The 3 Layers in the Drivers of
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The Power of Influence and Persuasion with Robert Cialdini - I Love Marketing Episode #278
31/10/2016 Duration: 56minHear from Psychology Professor Dr. Robert Cialdini--The Godfather of Influence--as he discusses an important skill covered in his new book Pre-Suasion - A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more. Here’s a glance at what you’ll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book “Pre-Suasion: A Revolutionary Way to Influence and Persuade”. Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people’s lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people’s opinion – it’s a mistake. Why? The reason is because when you ask for someone’s opinion, they take a mental step away from you and go inside
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How to Eliminate Sales Objections and Erase Price Resistance with Robin Robins - I Love Marketing Episode #277
24/10/2016 Duration: 11minRobin Robins, the IT industry’s most in-demand marketing consultant, sales trainer, and author, shares her insights into how you can use objections to generate more sales. Listen as Robin shares her key strategies and tips for dramatically increasing your sales, recurring revenue, and profits. Here's a glance at what you'll learn from Robin in this episode: Why trying to "handle" objections is completely WRONG (and how to set up your selling process so objections are killed in advance before they are ever brought up) A strategy you can use to give intelligent answers to customer questions that makes them more likely to buy from you Robin shares the big secret behind answering ANY sales objections: "All sales objections are, are _ _ _ _ _ _w e r _ _ _ _ e _ t _ _ _ s! So if you've got objections, here's what you do... " The single most powerful marketing pieces you can put together The most engaging package to send prospects BEFORE they show up that eliminates objections and increases referability Shownote
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Thinking Big and Bold with Peter Diamandis - I Love Marketing Episode #276
17/10/2016 Duration: 59minHear from Peter Diamandis, the founder and chairman of the Xprize, as he shares his vision of the future: a future where we stop thinking linearly and start thinking exponentially. You’ll discover the power of thinking big and bold, the 6D's of exponential framework, and the exponential organizational tools that can help businesses ride evolving technologies to a much bigger future. Here’s a glance at what you’ll learn from Peter in this episode: Evidence Of Abundance: Why we are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history. The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are. How to
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Four Horsemen & The Four Part Plan That Leads To Success with Richard Viguerie - I Love Marketing Episode 275
10/10/2016 Duration: 13minDiscover The Four Horsemen & The Four Part Plan That Leads To Success with Richard Viguerie. Richard Viguerie is a Genius Network and Strategic Coach Alumni. With over 50 years of experience, he is a pioneer of political direct mail and writer on politics. He is the current chairman of ConservativeHQ.com. You’ll also learn the importance of unique ability, the “four horsemen” of marketing, and the nine critical ways to market successfully through snail mail. Here’s a glance at what you’ll learn in this interview: Why Richard spends as much as 14 hours 5 days a week involved in marketing (and loves every minute of it) Richard reveals how to gain a top level education in marketing Viguerie's Four Horsemen Of Marketing: If you get these four things right then life and business become easy. Get them wrong, and you'll be travelling uphill unsuccessfully with the wind against your face... Richard shares #1 secret to marketing on the internet The four word secret to success Newt Gingrich wrote on a whiteboard
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Innovation, New Ideas, and A.I. Changing the Way You Travel with Reggie Chandra - I Love Marketing Bonus Episode
05/10/2016 Duration: 40minIn this episode, Joe interviews Genius Network Member Reggie Chandra PhD., P.E., CEO and lead traffic engineer at Rhythm Engineering, the innovative leader of real-time traffic signal optimization technology. You’ll discover the process for innovating new ideas and value, how artificial intelligence is cutting driving and commute times by 50% and transforming the way people drive, and what you can learn by thinking different. Here’s a glance at what you’ll learn from Reggie in this episode: The purpose, mission, and vision of Reggie’s company and why he founded Rhythm Engineering. How Reggie grew his company from $224,000 annual revenue to $7.3 million in 36 months. The difference between selling Business-To-Government compared to Business-To-Business. How the InSync adaptive traffic signal system is saving lives by eliminating a third of crashes. Reggie describes his process for discovering and innovating new ideas and value How artificial intelligence is cutting commute times by 50% and transforming the wa
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The Importance of Sleep with Michael Breus - I Love Marketing Episode #274
03/10/2016 Duration: 57minHear from Dr. Michael Breus, a certified sleep specialist who has worked with high-profile people all over the globe. Whether you’re looking to boost productivity, performance, or creativity, you’ll learn about the different phases of sleep, the effects of poor sleep, how to get 7 hours of sleep in just 4 hours, and more. Here’s a glance at what you’ll learn from Michael in this episode: The two systems of sleep - and why you need both in sync Why many people suffer from sleeping disorders The three stages of sleep: light, deep, and REM - and how you can use them to accelerate your mental and physical capabilities How much sleep do you really need? (Debunking the myths) How much “sleep debt” can you hold onto before you suffer a deficit? What research shows about getting 5 hours or less of sleep daily (HINT: It doubles mortality rate) How you can speed and deepen learning with sleep What impact does your sleep have on Testosterone? What you can do to improve your sleep time and quality if you’re a frequent