Synopsis
A show that deconstructs world class deal makers, digging deep to uncover the philosophies,tools and tactics entrepreneurs can use to put together the biggest deals of their careers
Episodes
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Episode 194 - 3 Most Criticial Questions to Ask in the Initial Call with a Potential Client
26/11/2023 Duration: 17minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Today in Episode 194, we're going to talk about the three most important questions to ask when qualifying leads at the start of a sales conversation. Okay, on to today's topic - the three key questions for qualifying leads upfront to avoid wasting time later. Talking to unqualified prospects costs you in multiple ways. For service businesses, you waste time and money sending technicians on-site. Plus you lose opportunity cost from not spending that time with qualified prospects more likely to buy. You also waste backend time following up with poor prospects. The solution is properly qualifying upfront using these three simple but powerful questions: 1. Why us? This reveals whether you're perceived as unique or commoditised. "You came up on Google" means you're seen as a commodity. If they say "My brother insisted I call only you," you have differentiation. 2. Why now? This uncovers the
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Episode 193 - Why People Buy: Understanding the 5 Buying Currencies
12/11/2023 Duration: 15minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. People don't just invest money when buying your product. They invest time, identity, energy, and reputation too. Ignore this at your peril. In episode 193, I explain why with an example. A Registered Training Organisation sells £6,000 courses, with most fees covered by government funding. Students pay little upfront, yet 50% drop out. Why? The sales pitch takes 2-3 minutes. People enroll on a whim, not fully grasping the commitment. The RTO never engaged the other 4 "buying currencies" beyond the low cash price. When you make a purchase, you invest 5 currencies, not just money: Time – Willingness to spend hours learning, integrating, etc. Identity – How owning this alters your self-image. Energy – Motivation and effort in utilising the product. Reputation – How this shapes what others think about you. Money – The actual cash exchanged. For the RTO, students invest little money s
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Episode 192 - The Difference Between Natural and Agressive Sales Processes
30/10/2023 Duration: 16minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 192 of the Master Dealmaker Secrets podcast, I delve into the critical difference between aggressive, ego-driven sales tactics and creating a natural, consultative sales experience. After investing over $500,000 in sales training and making every mistake imaginable, I've concluded aggressive methods are short-sighted. They're fuelled by a salesperson's ego and drive to hit their quota no matter what. This philosophy says you must convince prospects they need your product, even if it's not the ideal fit. You should sell at all costs. But this approach has major downsides. It breeds resistance because you push people into decisions they aren't ready to make. Even if you coerce a reluctant prospect into buying, they become a client from hell. They won't refer others and often cancel or complain down the road. Jordan Belfort and others prove high-pressure tactics deliver short-ter
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Episode 191 - 3 Red Flags to Avoid When Screening Salespeople
15/10/2023 Duration: 13minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 191 of the Master Dealmaker Secrets podcast, I share the three biggest red flags to watch for when reviewing sales resumes. Over the last year, I've looked at over a thousand resumes for sales roles in my company. I've gotten really skilled at screening candidates efficiently. When reviewing resumes, I watch for three instant red flags that tell me a person isn't worth interviewing. The first red flag is if they aren’t currently in a sales position. There’s a saying “If you’re not now, you never were.” Time away from sales causes those muscles to atrophy quickly. While not an automatic disqualifier, I want candidates selling now to hit the ground running. The second red flag is short sales role tenure. As a profit center, companies work hard to retain top sales talent. If an applicant left a sales role fast, I probe for details. No legitimate reason is a warning sign. The thir
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Episode 190 - 5 Reasons Why Business Owners Fail When They Start a Sales Team
28/09/2023 Duration: 14minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Welcome to the Master Dealmaker Secrets podcast! In this episode, we're exploring the five reasons why business owners often stumble when they decide to build a sales team. For many entrepreneurs, the journey begins with the realisation that they no longer want to handle sales themselves. They've been the driving force behind their company's sales efforts and have decided it's time to bring in a salesperson. But how they go about it can make or break their success. The first reason is a common mistake. Not profiling the role they're looking to fill properly. Just like creating a targeted advertisement, understanding the profile of the ideal salesperson is crucial. What's their demographic? What's their background? Do they have industry-specific knowledge or experience? Defining this profile sets the foundation for attracting the right candidate. The second pitfall is the lack of a screen
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Episode 189 - 3 Questions to Never Ask on a Sales Call
10/09/2023 Duration: 14minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Welcome to the Master Dealmaker Secrets podcast. In today's episode, we're diving into some critical insights about sales conversations. Specifically, we'll explore the three worst questions you should never ask during the discovery phase of your sales process. These questions can be detrimental to your sales success, but don’t worry, I'm not just going to give you the questions, I'm also going to give you more appropriate questions that would be a better thing to ask. The first question you should steer clear of is, "What keeps you up at night?" It's an overused and insensitive query that often comes across as clichéd. Instead, a more effective approach is to start the conversation by asking, "What made you decide to get in touch with us?" This opening question allows the potential client to share what's top of mind for them, whether it's a problem they need to solve or a desire to im
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Episode 188 - One Simple Strategy to Get More Referrals
27/08/2023 Duration: 13minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Welcome to Master Dealmaker Secrets! Today, we're diving into the intriguing world of referrals. Buckle up as we unravel the secrets behind the seemingly baffling question: Why do only 11% of delighted customers who've had a positive experience with your product or service actually refer new business to you, despite a whopping 90% being more than willing to do so? The statistics are astonishing: 90% of satisfied clients are primed to refer business your way, but only 10-11% actually follow through. Now, why is that? Well, the answer is simpler than you might think—most often, we just don't ask for referrals. People get busy, life happens, and your excellent service can fade into the background. Astonishingly, a whopping 90% of salespeople neglect reconnecting with their former clients for referrals, which directly translates to a referral drought. But fear not! We’re about to unravel an
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Episode 187 - Case Study: Carpentry Business Goes From 4 to 10 Million in 2 Years
13/08/2023 Duration: 13minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Welcome, listeners, to another insightful episode of Master Dealmaker Secrets. In this edition, we're diving into a fascinating client case study that's bound to captivate your attention. Picture this: a skilled carpenter, a modest yet growing business, and a transformative journey from 4 million to an impressive 10 million in just two years. The secret? Well, that's what we're here to unveil. A man, an unassuming and reserved carpenter, approached us seeking growth beyond his 4-million-dollar mark. Despite his aversion to direct client interactions, he recognised that his current methods weren't scalable. His lack of a sales process and systems for business development were limiting his growth potential. He was on the cusp of hiring an estimator, a pivotal step he acknowledged was essential for his expansion. What we did next was a game-changer. We identified his ideal clients and devis
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Episode 186 - 3 Ways to Create Cash Right Now By Optimising Your Sales
30/07/2023 Duration: 13minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Today's episode is packed with valuable insights on how you can generate cash right now by optimising your sales. I can't wait to share these strategies with you, so let's dive in. First off, we'll explore three powerful ways to boost your revenue. The first method is straightforward and surprisingly effective: increase your prices. Many businesses fear raising prices, fearing it might impact sales negatively. But I'm here to tell you that a 10% price increase is unlikely to have any significant effect on your sales. Most businesses are likely not charging enough, so this simple adjustment can go straight to your bottom line, boosting your profits without much effort. We'll delve into the reasons why this works and how it can help your business thrive. Next up is the art of following up. If you've sent quotes to potential clients who haven't made a decision yet or have leads that you hav
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Episode 185 - Creating Profitable Trades and Construction Businesses
16/07/2023 Duration: 03minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Today, I have two special guests with me, Nicole Cox and Warrick Bidwell, who are experts in the world of trades and business. We're diving deep into the challenges and opportunities faced by trade businesses in today's ever-changing market. Nicole, who is a builder's wife, a carpenter's mom, and a pastor's daughter, shares her personal journey of stepping in to run her husband's construction company after he experienced several breakdowns due to the stress of running the business. This experience made her realise the immense pressure faced by trade business owners and inspired her to help others in similar situations. Joined by Warrick, who has a background in finance and business coaching, they formed a partnership to create a community aimed at teaching trade business owners how to avoid stress and achieve a better work-life balance. Warrick shares his journey from growing up in a bl
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Episode 184 - The 3 Keys to Engaging More of Your Web Enquiries
02/07/2023 Duration: 16minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. Welcome to another exciting episode of Master Dealmaker Secrets! Today we have an episode that is not to be missed. In this installment, we will be delving into the three keys to engaging web leads, a topic that is especially relevant in today's digital age. With the increasing prevalence of web-generated business and the rise of digital advertising, it has become crucial for businesses to adapt their approach when it comes to engaging with web leads. Engaging web leads can be a challenge, but with these three keys, you can unlock the potential of your online prospects. As our attention spans continue to dwindle, contacting leads within five minutes of their inquiry can increase your conversion rate by a staggering eight times. Surprisingly, less than 1% of leads receive such a prompt response. Also, we must respond to web leads in a manner that is easy to reply to. Remember, these pros
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Episode 183 - 10 Strategic Advantages for Presenting Proposals Instead of Just Emailing Them
21/06/2023 Duration: 18minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In this episode, we're going to delve into a topic that is crucial for anyone involved in sales: the 10 strategic advantages of presenting your proposals or quotes. As a sales growth strategist who has worked with numerous clients and salespeople, I've noticed a common mistake—people often send proposals or quotes via email without truly presenting them. It's like throwing a grenade over the fence and hoping for the best. However, there are significant benefits to taking the time to present your proposals effectively. First and foremost, when you present your proposals, you regain control of the sales process. You get to direct your clients' attention to the most valuable aspects of your proposal, ensuring they understand the value you bring before revealing the price. By doing so, you maintain control and increase the chances of closing the deal successfully. On the other hand, if y
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Episode 182 - 7 Tips to Triple Your Results on the Phone
04/06/2023 Duration: 17minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 182, I’m going to share with you seven tips for tripling your results over the phone. We are going to talk about the importance of following up with leads who haven't yet made a purchase, and this is going to be big because many salespeople give up after just one follow-up attempt. To begin, I advise you to prepare and make the process as easy as possible. Having a list of people to call and an open CRM system can greatly enhance results. And also, don’t underestimate the value of limiting distractions during phone calls; turning off notifications and notifying others of one's uninterrupted availability is very important. This is only one of many things that can help you with your phone calls, but in this episode, I’m going to give you seven tips that work amazingly well, and also I’m going to provide a guideline that illustrates how to use your phone-call-time properly and wh
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Episode 181 - How to Permanently Plug the 7 Biggest Revenue Leaks in Your Business
21/05/2023 Duration: 18minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In today's episode, we'll be discussing how to permanently plug the seven biggest sales revenue leaks in your business. Let's address the issue at hand. Economic uncertainty and rising interest rates require us to optimise our businesses to ensure resilience. Cash flow is king, and not all businesses have unlimited resources. If you're not optimising your business, you're ignoring potential waste and leaving money on the table. In this episode, we are going to dive into seven areas of optimisation. From the moment someone enters your business ecosystem, you must maximise the opportunity while ensuring a positive client experience. For instance, you can optimise your process by qualifying leads at the beginning and disqualifying those who don't represent an opportunity to save valuable time and resources. Of course, there are a lot more things that should be optimised and in this episod
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Episode 180 - Interview with Will Wang
07/05/2023 Duration: 57minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In this episode of the Master Dealmaker Secrets Podcast, we are joined by Will Wang. Will is the owner and CEO of Growth Labs, a digital agency that focuses on marketing strategy, messaging, copywriting, and advertising for its clients. Will has a unique and highly effective process of researching and putting together campaigns for his clients. He is well aware of the constant changes in the digital marketing world because some platforms have become more restrictive and it is harder to make money with ads and targeting hacks. Social media is really good at bringing your message closer to your audience, but sometimes it can be hard to get the most out of those platforms, it gets even harder when the platform changes and that happens all the time, they are always changing. Hopefully, Will knows all you need to know about social media and its constant changes,
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Episode 179 - Interview with Trevor Toe-Cracker Crook
23/04/2023 Duration: 55minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 179, we are joined by Trevor Toe-Cracker Crook. Trevor Crook is a world-class, in demand – direct response copywriter, mentor to entrepreneurs, writers, business owners, author, and international speaker, who helps business owners and entrepreneurs to ignite their sales and profits fast, using sizzling sales copy for online and offline marketing strategies. Trevor Crook has personally interviewed over 10,000 business owners and entrepreneurs, dealt with over 300 industries, and spoken to audiences all over the world in America, London, Canada, Australia, and Scotland. Trevor has written simple 1–2-page letters, and several have achieved a staggering 8% responses or more, just from one letter! A simple letter which cost his client $1,650 in advertising costs, generated approx. $200,000 the very first time he used it. He is joining us today to talk about copywr
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Episode 178 - Empowerment with Nicky Thomas
09/04/2023 Duration: 01h04minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. I’m really stoked because, in this episode, we are joined by Nicky Thomas to talk about empowerment and the different processes that go along with it. Nicky and I have known each other for a while, we met doing a panel some years ago, I don't even know how many but I do know I’m really impressed by her evolution and the things she has accomplished in these years. Nicky's had a really interesting journey; she currently works with many women (and men) on empowerment and the different processes that go along with it. She is an ex-boss lady in the Army, former retail queen, FIFO wife and mother, and leadership development coach for people who need part gutsy-action-catalyst combined with an impassioned hand holder. Nicky teaches people how to build and be functioning members of a team, how to follow orders at the same time taking initiative, and how to be strategic in assessi
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Episode 177 - Better Questions
27/03/2023 Duration: 11minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. A couple of days ago, I had a shopping experience that made me think about how we use questions as salespeople. I have had a very cool guitar for about six or seven years, and I recently booked myself a recurrent gig at a local restaurant so, I went to the music store to buy myself some new strings. When I got there, I asked the guy at the store for the same strings the guitar came out of the store with, it was the same shop my wife bought the guitar from. He told to me what the strings were and I bought them, but I was very curious about some of the other stuff they sell. I was asking the guy about some of those things but I felt like he didn’t really want to spend more time with me, I felt rushed. And that’s when it hit me, that guy just missed on a great opportunity because I was eager to buy some more stuff, but I ended up not doing it. What could he have done differe
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Episode 176 - Best Book Series: Start with No
05/03/2023 Duration: 09minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. In episode 176, we continue with our Best Book Series. On this occasion, we are going to be discussing yet another book that has had a big influence on me, my business, my sales career, my coaching business, and my ability to help other clients. Last week, we talked about the Ultimate Sales Machine by Chet Holmes. Today we're going to be talking about Start with No, which was written by Jim Camp who sadly passed away a few years ago. The thing that I liked the most about this book is that it talks about focusing on your behavior and your actions. Jim talks about the fact that you actually don't have control over the outcome of the actual conversation, the sales conversation, or the negotiation. You don't know who's going to say yes, and who's going to say no, and there's evidence of this, where you've had sales, where you thought that it was an absolute no-brainer, and
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Episode 175 - Best Book Series: The Ultimate Sales Machine
20/02/2023 Duration: 09minVisit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have. If you want to be successful at sales, you have to be well aware of a lot of things. You have to know about the product or service you are selling, how it does what it does, you have to know how you can effectively provide solutions for your clients, etc. Of course, there is a huge plethora of ways you can approach sales, some may teach a more personal and engaging way of doing things, some may be greedier about it, and some may be more ethical than others, however, they all need to follow a certain logic able to withstand the principles that are been taught to salespeople. So, there are a lot of things that can be taught about sales, and today I’m really excited because I was thinking about what lessons, and books have made the biggest difference for me in my personal development, and in my business. I've been coaching now for nearly 20 years, and I've been in sales for ove